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Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch

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Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch

 

With record growth of 25% of new customers since 2023, Betting Hero continues to deliver the most qualified bettors to major sportsbook operators
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has today announced that on the back of its recent market entry into North Carolina, it has activated its landmark 500,000th customer for an affiliated operator.
With a pioneering live engagement strategy, Betting Hero has been at the forefront of creating a new betting audience across regulated U.S. states since the repeal of PASPA in July of 2018. Having delivered over 110,000 new bettors in 2023 alone, the activation experts have hit this latest milestone with a concerted pre-registration effort, which kicked off on March 1st in North Carolina.
“Thanks to our high-touch, concierge approach to customer acquisition and retention in combination with our proprietary in-house testing and research efforts, we intrinsically understand the needs and wants of sports and iCasino bettors nationwide,” said Betting Hero Founder and President Jai Maw. “As such, we are proud to represent their voice throughout the industry and believe in the power of consumer-led innovation being the key to long-term success. Delivering our 500,000th customer following a successful launch in North Carolina is just icing on the cake as far as we’re concerned. The millions of customer interactions we have had over the years is what has allowed us to reach this milestone so quickly, and we’re excited to exceed that pace as we work towards delivering another 500,000 customers in the years to come.”
Betting Hero is currently live across over 20 regulated sports betting states with in-person customer acquisition through Betting Hero Live Activation. It also complements its operator partnerships with unique, added-value insights and research under its Betting Hero Research division, providing operators with unparalleled offerings as well as an industry-defining holistic view of bettors.
“The excitement from the first few days of legalized betting has been amazing to see, not only from the sports fan perspective but also from the operators, sports teams, leagues, and sports bars in North Carolina. Our Betting Heroes have been busy helping new customers across the state since the launch and are quickly adding to our 500,000 total. If the first week of legal sports betting is any indication of the potential here, the Tar Heel state is going to be one to watch,” said Betting Hero COO and North Carolina native Jeff Gajewski.

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WPT® Global Returns as Title Sponsor for Triton SUPER HIGH ROLLER SERIES Jeju II

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The high-stakes action is back in South Korea on the heels of the recently
unveiled Triton One Series

The Super High Roller Series returns to Jeju, September 8–23, 2025, with another nosebleed schedule and non-stop live stream coverage. WPT® Global proudly continues its strong relationship with Triton as the event’s title sponsor.

Super High Roller Series Jeju II: What’s on the Cards

Super High Roller Series Jeju II brings a monolith of a schedule from September 8 to 23, with buy-ins ranging from $25,000 to $150,000. The action kicks off on September 9 with Event 1, the WPT Global Slam, featuring a $25,000 buy-in.

The $100,000 Main Event, Event 9, begins on September 16 and is expected to draw the biggest names and deepest stacks of the series. Players and fans can expect poker’s most notorious faces, from Phil Ivey to Jesse Lonis, chasing titles at one of the most prestigious series in the industry.

Xuan Liu Makes History for WPTG in Montenegro

Earlier this year, former WPT Global Ambassador Xuan Liu made poker history by becoming the first female Triton champion. She defeated Daniel Dvoress heads-up in the $25,000 WPT Global Slam in May, earning $860,000. The event drew 155 entries and generated a $3,875,000 prize pool, marking a career-best score for Liu and placing her 15th on the Women’s All-Time Money List.

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Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration

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Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration

 

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its integration with Aristocrat Interactive™.

Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides an immersive betting experience.

With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.

The integration of Zoom Soccer is facilitated by Logifuture’s existing relationship with Aristocrat Interactive. Through Aristocrat Interactive’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.

Niccolo Cassettari, Chief Business Development Officer at Logifuture, shared: “We’re thrilled that sports fans in Mexico will now have the flexibility to experience Zoom Soccer, our 24/7 feed of virtual leagues, at their convenience. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users continually entertained.

“As the demand for engaging sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”

“At Logifuture, we’re dedicated to meeting the need for dynamic, captivating sports products, and expanding Zoom Soccer’s presence helps us achieve that goal and we’re excited to continue working together to bring the excitement of virtual sports to the Mexican market.”

Malte Hegeler, VP Sports Product at Aristocrat Interactive iGaming & Sports, said: “We are always looking for new gaming innovations to entertain our customers’ audiences.

“The addition of Logifuture’s Zoom Soccer in Mexico is an exciting example of our ever-expanding digital portfolio curated to provide regulated markets with the highest quality, immersive betting content.”

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Dreidel names Elias Liberas as Chief Commercial Officer

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Dreidel names Elias Liberas as Chief Commercial Officer

 

Former Ortiz Gaming exec joins proudly Mexican land-based and online slot game producer to spearhead its ambitious expansion plans 

Dreidel, the proudly Mexican casino game developer, has strengthened its management team with the appointment of Elias Liberas as Chief Commercial Officer.

Elias joins Dreidel at an important time for the business as it continues to establish itself as the leading land-based slot provider in Latin America, North America and beyond, while pushing into the online market for the first time.

It’s an important hire in that regard, with Elias having a strong track record in the gaming industry. He joins Dreidel from Ortiz Gaming, where he was Commercial Director over a 14-year career with the company. Before that, he worked for Cadillac Jack and Siente.

Elias brings a strong strategic vision and invaluable experience gained across more than 20 years in commercial roles both in and out of the industry, experience that Dreidel will use to continue to scale its business with purpose and pace.

As Chief Commercial Officer at Dreidel, Elias will be responsible for fostering and developing key relationships with operator and supplier partners, and ensuring that the company continues to provide unique experiences for both casinos and their players.

José Shemaria CEO at Dreidel, said: “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.

“Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.

“At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.

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“All that’s left for me to do is to officially welcome Elias to the Dreidel family.”

Elias Liberas, Chief Commercial Officer at Dreidel, added: “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.

“Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.

“This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.”

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