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Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch

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Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch

 

With record growth of 25% of new customers since 2023, Betting Hero continues to deliver the most qualified bettors to major sportsbook operators
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has today announced that on the back of its recent market entry into North Carolina, it has activated its landmark 500,000th customer for an affiliated operator.
With a pioneering live engagement strategy, Betting Hero has been at the forefront of creating a new betting audience across regulated U.S. states since the repeal of PASPA in July of 2018. Having delivered over 110,000 new bettors in 2023 alone, the activation experts have hit this latest milestone with a concerted pre-registration effort, which kicked off on March 1st in North Carolina.
“Thanks to our high-touch, concierge approach to customer acquisition and retention in combination with our proprietary in-house testing and research efforts, we intrinsically understand the needs and wants of sports and iCasino bettors nationwide,” said Betting Hero Founder and President Jai Maw. “As such, we are proud to represent their voice throughout the industry and believe in the power of consumer-led innovation being the key to long-term success. Delivering our 500,000th customer following a successful launch in North Carolina is just icing on the cake as far as we’re concerned. The millions of customer interactions we have had over the years is what has allowed us to reach this milestone so quickly, and we’re excited to exceed that pace as we work towards delivering another 500,000 customers in the years to come.”
Betting Hero is currently live across over 20 regulated sports betting states with in-person customer acquisition through Betting Hero Live Activation. It also complements its operator partnerships with unique, added-value insights and research under its Betting Hero Research division, providing operators with unparalleled offerings as well as an industry-defining holistic view of bettors.
“The excitement from the first few days of legalized betting has been amazing to see, not only from the sports fan perspective but also from the operators, sports teams, leagues, and sports bars in North Carolina. Our Betting Heroes have been busy helping new customers across the state since the launch and are quickly adding to our 500,000 total. If the first week of legal sports betting is any indication of the potential here, the Tar Heel state is going to be one to watch,” said Betting Hero COO and North Carolina native Jeff Gajewski.

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RG24seven Virtual Training Collaborates with Gambling Policy Expert Brianne Doura-Schawohl to Offer New Responsible Gaming Courses

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RG24seven Virtual Training, the responsible, effective, and free video-based training platform for Tribal and commercial gaming employees, has released a series of enhanced responsible gaming courses. Presented by responsible and problem gambling policy expert Brianne Doura-Schawohl, these courses are designed to provide tools and resources to every gambling industry employee.

Wendy Anderson, CEO of RG24seven Virtual Training, stated, “With over a decade of experience in the gambling industry, Brianne Doura-Schawohl brings a deep understanding of responsible and problem gambling to RG24seven’s responsible gaming courses. These updated courses introduce new perspectives and insights that align with the latest developments in the industry.”

Anderson continued, “Brianne’s expertise provides RG24seven’s learners with insight into navigating responsible gambling practices and the tools available to ensure that they are implemented effectively for the well-being of everyone involved.”

Brianne Doura-Schawohl, CEO of Doura-Schawohl Consulting, added, “Promoting responsible gambling is a shared responsibility. We have designed the courses on RG24seven with comprehensive and relevant knowledge to enable gaming employees to incorporate responsible gambling into their daily duties.”

Anderson concluded, “We are very grateful to Brianne for her support of RG24seven in our mission to empower gambling employees with up-to-date industry-based training. RG24seven provides comprehensive, up-to-date education addressing emerging issues, refining content to align with evolving policies, and promoting responsible gambling practices.”

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Latin America

Vibra Solutions receives Peru regulatory accreditation

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Go-to LatAm omnichannel platform developer gains registered B2B supplier status in newly regulating market.

Vibra Solutions, the go-to LatAm omnichannel platform developer has been officially registered as a B2B technology supplier in the newly regulating Peru market.

The rapidly growing company has received regulatory accreditation from Peru’s Ministry of Foreign Trade & Tourism (Mincetur) enabling it to soon launch customers into the new territory.

Vibra Solutions’ modular technology is designed to adapt to any operator need, online, retail or both, and is aimed at brands looking to move from existing platforms to a more flexible and customizable alternative. Its technology is GLI-certified and already live across several LatAm markets including Brazil and Argentina.

Vibra Solutions’ content aggregation is a key part of its flexible platform which contains more than 2,800 games from 20+ of the world’s most popular providers and a multi-currency payment gateway integrated with more than 30 suppliers.

Vibra has also launched a new VLT division in the region providing its own Electronic Game Machine (EGM) platform, in-house localized and third-party aggregated content, as well as adapting its technology to any existing hardware clients already have in place.

In June 2023, Vibra became one of the first providers to launch VLTs with lottery-certified content in Brazil, with its ‘Scratch-a-Lot’ games becoming an instant fan favorite.

Ramiro Atucha, CEO, Vibra Gaming, said: “Our official registration in Peru marks yet another milestone in our LatAm growth story, a region we are proud to call home, where we have gained a formidable reputation with our proprietary games and technologies, and where we are rapidly expanding.

“Peru is a great market of key importance to us, with many possibilities on the horizon. Vibra Solutions is poised to make its mark as the country establishes a regulated iGaming market.”

 

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Press Releases

Fanatics Sportsbook & Casino Launches in New Jersey

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Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook & Casino today in New Jersey.

Sports fans living in and visiting New Jersey will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook and Casino experience. The Fanatics Sportsbook is now available to approximately 95% of the addressable online sports bettor market in the U.S.

On April 3, 2024, Fanatics Betting and Gaming completed its acquisition of the U.S. businesses of PointsBet. Today in New Jersey, PointsBet customers’ username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook. New Jersey is the final PointsBet state and marks the twentieth state for the Fanatics Sportsbook and fourth state for Fanatics Casino.

The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:

  • Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
  • FanCash: Get up to 5% FanCash back on bets, win or lose. Every bet gets you closer to more rewards like team merchandise, bonus bets, and more.
  • Live Betting: Real-time game and stat updates keep customers informed.
  • Discover: Get everything a customer cares about—marquee games, key stats and trending bets delivered straight to the Discover feed.
  • Search: Find promos, bets, and trending topics all from the advanced search functionality. Bet directly from the search results and spend time enjoying the game, not looking for a bet.
  • One App, One Wallet: Fanatics customers in NJ will now have a seamless sports betting experience and can travel to other legal sports betting states (like NY, PA and CT) to place wagers using one app and one wallet on the Fanatics Sportsbook.

Fanatics Sportsbook Discover Page Baseball

As part of the launch in New Jersey, Fanatics Betting and Gaming will also launch its new online casino, embedded in the Fanatics Sportsbook app. The newly designed Fanatics Casino will feature a range of classic and popular casino favorites like roulette, slots and blackjack along with offering customers the following exciting new features:

  • Play with IGT Play Digital: Fanatics Casino players can enjoy a range of highly engaging IGT PlayDigital games including many of the classic titles that iGaming players love including Cash Eruption™, Fortune Coin™ and Cleopatra™, as well as a suite of MegaJackpots™ titles, proprietary table games and video poker content.
  • Evolved Live Casino Games: Fanatics Casino has partnered with Evolution to provide customers with world-leading live casino games including Blackjack, Roulette, Craps, Baccarat and Poker variants. In addition, Evolution will provide Fanatics Casino with an exciting lineup of online slots, the award-winning Lightning Roulette, and many more.
  • Wonderful New Games: Light & Wonder will provide Fanatics Casino with a wide range of the company’s first party titles, including top-performing games 88 FORTUNES™, JIN JI BAO™ ENDLESS TREASURES™, DANCING DRUMS EXPLOSION™, and ULTIMATE FIRE LINK™ CHINA STREET™. In addition, Light & Wonder will offer Fanatics Casino customers access to third party aggregated content from some of the world’s biggest studios such as Big Time Gaming, Reel Play and Hacksaw.
  • Rewards: Casino customers can earn FanCash back on bets, spins and hands.
  • Fanatics Game Studios: Fanatics Betting and Gaming has produced exclusive content including the new Fanatics Blackjack and Fanatics Multi-Hand Blackjack games developed in partnership with Boom Entertainment.

To download images and videos of the Fanatics Sportsbook and Casino, visit the Fanatics Media Center and for more news and information, follow us on X.

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