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Optimove Insights Report: March Madness to Boost Total Number of Bettors by as Much as 87%

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Sportsbook operators can expect an increase by as much as 87% in total sports bettors during March Madness, according to a report released today by Optimove Insights, the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses. The Optimove Insights Report on March Madness Sportsbook Trends aims to equip sportsbook operators with valuable insights to enhance player value and optimize marketing strategies during the tournament which can be accessed here.

Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming operators. 

Key Findings: 

Increased Bettor Engagement: March Madness serves as a catalyst for heightened bettor activity, with a significant surge observed in the overall number of bettors during tournament days.

First-Time Depositor Behavior: Analysis reveals that first-time depositors are more likely to engage in betting activities at the beginning of the March Madness tournament, with a substantial portion participating in the initial stages. 

Wagering Behavior: Players participating in betting activities over multiple days during the tournament tend to place higher wagers, indicating a correlation between sustained engagement and increased betting volumes.

According to Pini Yakuel, CEO of Optimove, To leverage these insights effectively, sportsbook operators are encouraged to adopt targeted marketing strategies and employ journey orchestration techniques. With these insights, operators can tailor experiences for first-time depositors, ensuring maximum engagement and retention throughout the tournament and beyond.”

The report also offers other recommendations for sportsbook operators, including the following:  Segmentation and Personalization: Understanding the diverse profiles of bettors is crucial for effective journey orchestration. Operators should segment customers based on their potential lifetime value and personalize their marketing efforts to cater to each segment’s unique preferences.

Retention Strategies: With approximately 50% of players not returning after their first bet, effective retention strategies are paramount. Sportsbook operators should focus on post-initial interaction engagement, offering personalized experiences and incentives to nurture and retain customers over time.

Data and Methodology: 

The report is based on a comprehensive analysis of betting patterns observed during the 2023 NCAA March Madness tournament, tracking data from approximately 495,000 U.S. bettors and over 5.5 million bets. Data was collected from “Selection Sunday” (March 12, 2023) through the championship game (April 4, 2023), spanning 12 tournament days.

Optimove Insights is the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses.  

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The International Gaming Standards Association (IGSA) and CGS Events sign Cooperation Agreement to enrich future conferences

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The International Gaming Standards Association (IGSA) and CGS Events sign Cooperation Agreement to enrich future conferences

 

The International Gaming Standards Association (IGSA), one of the leading global authorities on gaming standards, announces a strategic collaboration with CGS Events, a leader in organizing gaming industry events in Latin America.

This cooperation agreement involves IGSA’s active participation in all conferences organized by CGS Events in the future. The collaboration aims to continue offering highly valuable knowledge and the best selection of speakers for C-Level participants. IGSA’s contribution will enrich CGS Events’ agendas by disseminating knowledge about international standards and norms in the global gaming industry, adding value to CGS’s Gaming Insights.

“I am very pleased that IGSA is collaborating with CGS Events and excited to speak at their high-quality conferences in Latin America,” said Mark Pace, President of IGSA. “This cooperation with CGS Events, and IGSA’s participation in these conferences, will allow us to share information about the standards and best practices that IGSA has already developed, and identify areas that could benefit from future standards.” Mr. Pace continued, saying: “I look forward to meeting and conversing with conference attendees from CGS, regulators, operators, and providers in the exciting and dynamic Latin American gambling market. I am convinced that IGSA’s existing standards can add tremendous value to this market, and that there will be many areas where collaboration can truly benefit the Latin American gambling industry, which is at the heart of IGSA’s mission.”

CGS Events is proud to partner with IGSA and looks forward to working together to provide the gaming community in Latin America with top-notch educational and enriching experiences.

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PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD

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PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD

 

Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.

The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.

In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.

It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”

Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.

“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”

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QCI Enhances Partnership with Delaware North with Exciting New QCI Host Agreement

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QCI Enhances Partnership with Delaware North with Exciting New QCI Host Agreement

 

Quick Custom Intelligence (QCI), a pioneer in innovative data solutions, is thrilled to announce a strategic agreement that deepens our partnership with global hospitality and entertainment company Delaware North.

QCI Host – Elevating Data Intelligence for Delaware North and Beyond

The latest addition to the QCI platform, QCI Host, promises to usher in a new era of data-driven excellence for Delaware North’s gaming division. This state-of-the-art module will empower us to harness the full potential of Delaware North’s data, facilitating smarter decision-making, optimizing customer experiences, and driving innovation across their operations.

Tarese Brown, Vice President of Player Development for Delaware North’s gaming division, expressed her enthusiasm for this partnership: “We are truly excited about the expanded capabilities that QCI Host brings to our operations. QCI has been an invaluable partner in helping us unlock the power of data, and this latest addition takes our data intelligence to a whole new level. With QCI Host, we are better equipped to enhance the guest experience and drive strategic decisions that will shape the future of Delaware North’s gaming division.”

QCI Data Lake and Data Warehouse – The Foundation of Success

Central to QCI’s unparalleled offerings is our robust data lake and data warehouse, which provide the secure and data-curated environment on which the QCI platform is built. This solid foundation ensures the reliability, scalability, and security of the data-driven solutions we provide. Delaware North can confidently build upon this foundation for years to come.

Dr. Ralph Thomas, Chief Executive Officer of QCI, commented on the significance of this foundation: “At QCI, we believe that the strength of our solutions lies in the strength of our foundation. Our data lake and data warehouse are the bedrock upon which we create data-driven excellence. We’re thrilled to see Delaware North leverage this foundation to drive innovation and success in their gaming operations. This partnership exemplifies our commitment to delivering cutting-edge technology that empowers our clients. QCI remains dedicated to our mission of transforming data into actionable intelligence. We look forward to the continued success of our partnership with Delaware North and the limitless possibilities that lie ahead.”

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