The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19.

This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship. The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer.

“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans,” said Jason Birney, Vice President of Operations at PENN Interactive.

The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.

In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.

WinnaVegas Casino Resort, a premier destination in Western Iowa, announced the extension of its partnership with Quick Custom Intelligence (QCI), a leading provider of advanced analytics solutions for the gaming industry. This renewal underscores WinnaVegas’ commitment to leveraging cutting-edge technology and superior support to drive business success.

WinnaVegas Casino Resort has experienced remarkable growth and operational efficiency since implementing the award-winning QCI Enterprise platform. By harnessing the power of QCI’s innovative analytics tools, WinnaVegas has optimized marketing strategies, enhanced guest experiences, and achieved unprecedented levels of performance.

Tom Teesdale, General Manager of WinnaVegas Casino Resort, said: “QCI has been instrumental in our success, providing invaluable insights that have allowed us to make data-driven decisions and elevate our operational efficiency. Their unwavering support and dedication to innovation align with our vision for delivering exceptional experiences to our guests.”

The extension of the partnership between WinnaVegas and QCI not only underscores the significant impact of the QCI Enterprise platform but also highlights the exemplary support that WinnaVegas receives from QCI’s team of experts. This collaborative approach ensures that WinnaVegas remains at the forefront of the industry, constantly evolving to meet the dynamic needs of its guests.

Dr. Ralph Thomas, CEO of Quick Custom Intelligence, said: “We are thrilled to continue our partnership with WinnaVegas Casino Resort and are honored to be a part of their ongoing success story. Our mission at QCI is to empower our clients with the tools and insights they need to thrive in a competitive landscape. We look forward to furthering our collaboration with WinnaVegas and delivering innovative solutions that drive tangible results.”

The International Gaming Standards Association (IGSA), one of the leading global authorities on gaming standards, announces a strategic collaboration with CGS Events, a leader in organizing gaming industry events in Latin America.

This cooperation agreement involves IGSA’s active participation in all conferences organized by CGS Events in the future. The collaboration aims to continue offering highly valuable knowledge and the best selection of speakers for C-Level participants. IGSA’s contribution will enrich CGS Events’ agendas by disseminating knowledge about international standards and norms in the global gaming industry, adding value to CGS’s Gaming Insights.

“I am very pleased that IGSA is collaborating with CGS Events and excited to speak at their high-quality conferences in Latin America,” said Mark Pace, President of IGSA. “This cooperation with CGS Events, and IGSA’s participation in these conferences, will allow us to share information about the standards and best practices that IGSA has already developed, and identify areas that could benefit from future standards.” Mr. Pace continued, saying: “I look forward to meeting and conversing with conference attendees from CGS, regulators, operators, and providers in the exciting and dynamic Latin American gambling market. I am convinced that IGSA’s existing standards can add tremendous value to this market, and that there will be many areas where collaboration can truly benefit the Latin American gambling industry, which is at the heart of IGSA’s mission.”

CGS Events is proud to partner with IGSA and looks forward to working together to provide the gaming community in Latin America with top-notch educational and enriching experiences.