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1/ST Announces $25 Million on the Line with Introduction of New Racing Series Linking Preakness 149, The California Crown and 2025 Pegasus World Cup

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149th Preakness Stakes Purse Increases to $2 Million to Kick Off Series

$5 Million Challenge Coast-To-Coast Pick’ Em Challenge Sweepstakes Connects 1/ST Premier Events

1/ST, the innovative brand behind North America’s most prestigious thoroughbred horse racing, entertainment and wagering events, has announced a $25 million dollar racing and incentive series connecting Preakness 149, The California Crown and the 2025 Pegasus World Cup.

Kicking off at Preakness 149, 1/ST’s three premier race days will feature more than $12.5 million in elevated purses and $7.5 million in incentives for both dirt and turf participants. 1/ST is offering a $5 million bonus in addition to the respective purses to the owner(s) of the horse who wins the 149th Preakness Stakes (GI), The California Crown (GI) and the Pegasus World Cup Invitational (GI). For turf stars, 1/ST will award a $2.5 million bonus, added to the elevated purses, to the connections who win the Dinner Party Stakes (GIII), The California Crown John Henry Turf (GII) and the Pegasus World Cup Turf Invitational (GI).

Preakness 149 celebrations, taking place on May 18 at Pimlico Race Course, will mark the inaugural races in this new series. The 149th Preakness Stakes purse will increase to $2 million and the Dinner Party Stakes will increase to $500,000, making Preakness 149 race day the most lucrative in the event’s history with a total of $3.3 million on the line. The decision to elevate the purses for the 149th Preakness Stakes and for the Dinner Party Stakes reflects 1/ST’s ongoing commitment to maintaining and growing the thoroughbred horse racing industry to usher in a new era for racing in Maryland.

On September 28, The California Crown will debut at Santa Anita Park for a reimagined opening day experience for the track’s 2024 fall meet. The California Crown will replace the Awesome Again Stakes for three-year-olds and up and will be run on 1 1/8 mile offering a $1 million-dollar purse. The $750,000 California Crown John Henry Turf along with the $750,000 California Crown Eddie D Turf Sprint (GII), taking place on Santa Anita Park’s famed downhill turf course featuring American racing’s only right-hand turn, will add to the excitement of what will be California’s richest day of racing.

Since 2017, the Pegasus World Cup has become the premier luxury event in the sport and has set the standard for the modern thoroughbred horse racing experience. The 2025 Pegasus World Cup, to be held on January 25 at 1/ST’s Gulfstream Park, will feature the coveted $3 million Pegasus World Cup Invitational and the $1 million Pegasus World Cup Turf Invitational. The live broadcast of the Pegasus World Cup – horse racing’s hottest party – will feature the presentation of the potential $7.5 million in bonuses for any owner(s) who manage to achieve this remarkable feat.

In its continued effort to engage the next generation and provide game-changing opportunities for existing customers, 1/ST is putting up $5 million for a Coast-To-Coast Pick’ Em Challenge sweepstakes to successfully pick the first four finishers of each race, in order, for the 149th Preakness Stakes, The California Crown and the 2025 Pegasus World Cup Invitational. The challenge is free to enter through the innovative 1/ST Bet app. If there is no perfect winning entry, the entry with the most overall correct selections will win a $100,000 cash prize.

“My team and I continue to believe and invest in the modernization of thoroughbred horse racing with a commitment to the highest level of international safety standards and horse care as we continue to elevate our already industry-leading wagering, entertainment and hospitality programs,” the Chairwoman and Chief Executive Officer for 1/ST, Belinda Stronach, said. “To back this up, 1/ST is adding to the legacy of the Preakness by increasing the purse, creating a new marquee race event for the majestic Santa Anita Park – The California Crown – and continuing to build on the phenomenal success of the Pegasus World Cup. We’re proud to work with incredible partners who share our vision and see the future of world-class thoroughbred racing combined with unique and elevated guest experiences.”

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“The $25 million in racing purses and bonus incentives available for Preakness 149, The California Crown and the Pegasus World Cup including a $5 million sweepstakes for bettors and fans shows our commitment to innovation and excellence in thoroughbred racing,” the President for 1/ST, Aidan Butler, said. “Providing lucrative opportunities for owners and bettors while also delivering exceptional entertainment experiences is our speciality.”

1/ST’s industry-leading horse care and safety protocols including increased veterinary oversight will be strictly enforced throughout the new racing series under the leadership of Dr Dionne Benson, Chief Veterinary Officer for 1/ST Racing.

For more information and to purchase tickets to Preakness 149, visit www .Preakness. com or @ PreaknessStakes on social.

To stay connected on The California Crown, visit @ CaliforniaCrownOfficial on Instagram, TikTok, Pinterest, YouTube and @ TheCaliCrown on Snapchat. Tickets for California Crown go on sale in the spring 2024.

For more information on the Pegasus World Cup, visit www .PegasusWorldCup. com or follow on social @ PegasusWorldCup.

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Estadio Gana Launches in Mexico

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Mobile Streams Plc (MOS) has announced that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana. This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico’s sports and gaming community in mind, Estadio Gana aims to deliver a dynamic and engaging experience for users looking to explore both betting and gaming options.

This launch marks an important step into Mexico’s rapidly expanding sports betting market. With projections indicating the industry could reach US$11.47 billion by the end of 2025, and potential growth of up to 70% by 2028, the timing aligns well with the country’s passion for sports and the upcoming co-hosting of the FIFA World Cup in 2026.

“We’re excited to reach this milestone with our partners in Mexico and abroad. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth,” said Mark Epstein, CEO of Mobile Streams.

“We are excited about the future of Estadio Gana and look forward to continuing our partnership with MOS as we navigate the opportunities ahead in Mexico’s growing gaming market. With the World Cup approaching, we see great potential for continued growth,” Carlos Gomez, CEO of Estadio Gana, said.

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SCCG Announces Partnership with Belize Marriott

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SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.

While the specifics of the engagement remain confidential, the collaboration will leverage SCCG’s global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCG’s ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.”

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Delaware North Launches Expanded and Enhanced Player Rewards Program for its Casinos

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Delaware North, a global hospitality and entertainment company, has announced the launch of its greatly expanded and enhanced player rewards program for its U.S. casinos and other gaming properties.

The new Lucky North Rewards, formerly Lucky North Club, features twice as long tier-earning and benefit-use periods, expanded on-property and destination benefits and new national and local partnerships for discounted and complementary experiences. Benefits include eligibility for various gaming offers, hotel stays, gifts, dining, casino amenities, and travel packages.

“As Delaware North continues to grow our gaming business, we made it a priority to make our player loyalty program much more robust and competitive to reward our players and entice new ones. Our players will earn rewards more easily and enjoy a greater experience at our casinos – as well as more and better additional experiences as a result of their participation,” said Nathan Holobowski, vice president of marketing for Delaware North’s gaming division.

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