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Hard Rock International Unveils “WE ARE” Initiative with Director, Actress and Activist Eva Longoria and Charity Partners for International Women’s Month

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To celebrate International Women’s Month, Hard Rock International announced a new “WE ARE” initiative honoring its ongoing commitment to championing women’s health and empowerment. Through its “WE ARE” campaign this March, Hard Rock will join forces with Eva Longoria to encourage women around the world to share their personal stories, help uplift women’s narratives on critical issues and spotlight nearly 1000 performances by talented female musicians in special events at its Cafe, Hotel and Casino locations throughout the month. Hard Rock is also releasing a limited-edition t-shirt and exciting food and beverage menu items. Through its charitable arm, Hard Rock Heals Foundation, the company is raising funds throughout the month to benefit two organizations working to support women and women’s health: Global Gift Foundation and Magee-Womens Research Institute.

“While International Women’s Day is March 8 and Women’s History Month is March, we’ve dubbed Hard Rock’s celebration ‘International Women’s Month’, aiming to empower women and raise awareness for women’s health globally throughout March,” said Elena Alvarez, SVP of Marketing and Partnerships at Seminole Gaming and Hard Rock International, said.

“We’re excited to work with Eva Longoria – a strong women’s activist, artist and business owner. With her help, we’ll bring our ‘WE ARE’ initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women’s organizations,” Elena Alvarez added.

“I’m thrilled to partner with Hard Rock and help spotlight all the incredible work the ‘WE ARE’ initiative is doing, particularly in supporting women’s health, rights and societal issues. Whether it’s International Women’s Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities,” said Eva Longoria.

To honor the new partnership with Longoria, Hard Rock Cafe mixologists have created the Pink Lace Margarita, a limited-time, exclusive cocktail featuring Casa Del Sol, the luxury tequila brand she co-founded. Guests at any Hard Rock Cafe in the United States and select Mexico locations can enjoy this colorful twist on a classic throughout March and April. A portion of proceeds from the cocktail will be provided to Magee-Womens Research Institute and the Global Gift Foundation, which aims to create a positive impact for women, children, and families in need. Seminole Hard Rock Hotel & Casino Hollywood guests can also sip Casa Del Sol at upcoming pool party events scheduled for later this year.

Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

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PureWager Group and SCCG Management Form Strategic Partnership to Launch Vertically Integrated Gaming Platform

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PureWager Group, an emerging leader in next-generation sports betting technology, has entered into a strategic partnership with SCCG Management, a premier global advisory firm in the gaming industry. Backed by 22 X Ventures, this collaboration forms a vertically integrated gaming collective from day one—merging PureWager’s innovative platform with SCCG’s global footprint, regulatory insights, and commercialization expertise.

Founded by gaming veterans Wayne Stevenson and Elliott Banks, PureWager is building a state-of-the-art platform that incorporates real-time fan engagement, AI-driven personalization, and advanced gamification. With the support of 22 X Ventures and this newly formed alliance with SCCG, PureWager is well-positioned to redefine the U.S. online sports betting landscape.

Stephen A. Crystal, Founder and CEO of SCCG Management, brings more than 30 years of experience in gaming, leading over $3 billion in capital projects, M&A, and tech innovation. He has been instrumental in shaping the tribal gaming ecosystem, pioneering iGaming strategies, and scaling sports betting infrastructure worldwide.

“Partnering with PureWager aligns perfectly with our mission to accelerate gaming innovation. Their approach to engagement, combined with our global operational capabilities, creates an immediate force multiplier as we bring this platform to market,” said Stephen A. Crystal, CEO of SCCG Management.

22 X Ventures, a private equity firm investing in disruptive and mission-aligned companies, made a strategic investment in PureWager earlier this year. Their involvement has helped catalyze development milestones and secure strategic partnerships critical to PureWager’s national rollout.

“This partnership immediately establishes PureWager as a serious contender. With SCCG’s advisory leadership and PureWager’s bold product vision, we’re creating something the industry hasn’t seen before—a vertically integrated solution built for scale and community impact,” said Minh Le, Managing Partner at 22 X Ventures.

This three-way collaboration between PureWager, SCCG, and 22 X Ventures enables a full-stack go-to-market launch strategy with operational readiness, regulatory support, and commercial distribution channels across regulated and sovereign jurisdictions in the US.

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Aviatrix to launch in Mexico with Codere

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Aviatrix has penned a deal with leading operator Codere, which will see the award-winning crash game go live in Mexico.

Codere is one of the biggest names in Latin American gaming, and its players in Mexico will now be able to enjoy Aviatrix for the first time.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Codere is a true leader in Latin America, and we’re excited to bring Aviatrix to their players in Mexico. Huge credit goes to our dedicated LatAm team, who worked tirelessly to make this deal happen. Their local knowledge and hands-on support are a big part of why we continue to grow so quickly across the region.”

Sarit Adania, Head of Casino Product at Codere, said: “Our priority is always delivering top-quality entertainment to our players, and Aviatrix is a game that’s proven to engage audiences all over the world. We’re delighted to be bringing it to our customers in Mexico, and we’re confident it will quickly become a favourite.”

Aviatrix is a next-generation crash game that continues to evolve through regular feature updates and new engagement tools.

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