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Latin America

WA.Technology Sets Sights on SBC Summit Rio 2024

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WA.Technology is excited to confirm its attendance at the upcoming SBC Summit Rio, from March 5-7, at the distinguished Windsor Convention & Expo Center, Rio de Janeiro, Brazil.

WA.Technology will be at stand A320 on the lower floor to present its full spectrum of iGaming solutions, products, and services. Building on the momentum of success at ICE London 2024, where WA.Technology captivated attendees with upgraded and feature-rich solutions, ethical local farming collaboration with Brazilian superfood company Authentic Fruits, and exciting free prize giveaways WA.Technology is poised to continue its Latam growth and impact in the global iGaming industry.

The WA.Technology team is keen to engage with the vibrant Brazilian and broader Latam market at one of the region’s most anticipated events. SBC Summit Rio will draw industry leaders from across the globe, and visitors will enjoy insights into Latam’s growing iGaming market, spotlighting the continent’s potential and importance in the sector.

In the spirit of friendship, so integral to SBC Summit Rio, WA.Technology will host an exclusive, free-to-enter poker tournament offering a welcoming atmosphere for 60 invited players to compete in a friendly yet competitive setting. The event is scheduled for Tuesday, March 5, at the Windsor Barra Hotel and promises to be a summit highlight with the chance to take home a great prize. Professionals, clients, friends, and enthusiasts can take advantage of the relaxed atmosphere and get to know one another in a fun and friendly way before the main event kicks off. The tournament is also part of WA.Technology’s commitment to promoting responsible gaming and adhering to the highest industry compliance standards.

The tournament will also be an opportunity for WA.Technology to let friends discover more about its forthcoming online poker platform, WA.Poker, that is soon to be fully upgraded and reimagined. The new and improved WA.Poker is

designed to enhance the poker experience, offering simple integration, exceptional user engagement, and an exemplary suite of features tailored to operators and players alike. The re envisioned WA.Poker will be fully optimised to increase players’ acquisition, engagement and retention for increased client satisfaction.

Through strategic collaborations and key appointments, WA.Technology continues to solidify its presence in Latin America. The recent partnership with Latam Entertainment further enhances WA.Technology’s prominence, especially its entry into Mexico. The alliance not only broadens WA.Technology’s influence in Latam but also facilitates significant projects and showcases its commitment to pursuing a legitimate and authentic presence in its biggest market to date.

Additionally, the appointment of Waldir Marques as Director of Regulatory Affairs strengthens the WA.Technology’s regulatory compliance positioning, particularly in Brazil. Marques brings a wealth of experience and insight into iGaming regulation, further enabling WA.Technology to expand its operations in a legally compliant manner. These developments highlight WA.Technology’s dedication to providing market-driven, localised solutions that enhance revenue for operators and improve player engagement and experience across Latin America.

Central to WA.Technology’s showcase at SBC Summit Rio is the upgraded WA.Platform. The company’s new and improved flagship product introduces several advancements designed to elevate user engagement and streamline operator service. Key features include sophisticated AI-driven casino adaptations and personalisation, a localised content management system, enhanced security protocols, and a suite of tools designed for comprehensive customisation and management to create smooth client experiences and unique and satisfying player journeys with increased acquisition, engagement, and retention.

WA.Technology will also spotlight its latest game offerings from various verticals, including WA.Sports, WA.Casino, WA.Lottery, and WA.Fantasy. Visitors can discover the new and exciting games and services unveiled for WA.Lottery and WA.Fantasy, demonstrating the company’s dedication to enriching content and emphasising its integration capabilities, innovative features, and the value they add.

Visitors to stand A320 can also learn about WA.Technology’s venture into Africa with the WA.Africa platform, a localised omnichannel platform that integrates mobile, retail, and online provision that offers unique Afrocentric solutions, user experiences, and tailored services.

WA.Technology’s involvement in the summit highlights its role as a key player in Latam, committed to delivering solutions that meet the specific needs of markets such as Brazil. Tim Scoffham, CEO of WA.Technology spoke about the event: “SBC Summit Rio provides an excellent venue for us to demonstrate our commitment to the Latin American market and our ability to offer tailored, cutting-edge solutions designed to support our clients’ success.”

WA.Technology’s attendance at SBC Summit Rio marks an essential step in the company’s strategy to deepen its engagement with the Latin American market. Meet the team and explore the future of iGaming with WA.Technology at SBC Summit Rio, stand A320 on the lower floor, to discover how your iGaming vision can become a reality. Contact the team to book a meeting.

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Interviews

“Francisco Leiva: Forging the Future of the Gaming Industry in Chile”

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"Francisco Leiva: Forging the Future of the Gaming Industry in Chile"

 

In the vibrant gaming industry in Chile, Francisco Leiva’s figure emerges as a key reference. A trained industrial civil engineer, his professional journey spans 35 years, from his beginnings in the public sector to his prominent role as Superintendent of Casinos, and more recently as Corporate Manager of Strategic Development at Marina del Sol. His entry into this industry, marked by challenges and significant achievements, reflects his commitment to progress and innovation. In this interview, Francisco shares his vision, experience, and accumulated wisdom over the years.

 

Could you tell us a bit about your career, professional trajectory, and path to where you are today; What motivated you to enter the Gaming industry?

I am an industrial civil engineer, and my career started in the public sector 35 years ago. Initially, I worked at the Ministry of Health and then at the Ministry of Finance, where I was involved in the drafting and legislative processing of various bills, such as the anti-money laundering law and the gaming casinos law.

Given my work in the legislative process of the gaming casinos bill, after its enactment in February 2005, President Ricardo Lagos appointed me as the first Superintendent of Casinos to implement the law. It was a significant professional and personal challenge as it involved bringing an industry that was far behind similar developed countries as Chile up to date.

 

During your time as Superintendent of Casinos in Chile, what were the most challenging tasks you undertook, and what would you say was your legacy in the gaming industry?

The main challenge was implementing the new gaming casinos law, which involved setting up the Superintendency, hiring staff, and preparing all conditions for private investors to apply for new casino operation permits. This led to 52 projects being submitted for the 18 available casino permits, with investments exceeding US$ 755 million at the time. Foreign investment accounted for 55%, and national investment for 45%.

The result was the construction of 18 new casinos along with complementary facilities such as hotels, convention centers, restaurants, and other leisure facilities that turned these areas into tourist attractions in the cities where they were built.

Undoubtedly, the main challenge was meeting the tender requirements within a tight timeframe. We managed to have a competitive process with operators from around the world, radically changing Chile’s gaming casinos industry.

The legacy was transforming the gaming casinos industry from seven municipal casinos to a modern industry with 24 top-level casinos and facilities.

 

What significant lessons have you learned throughout your career? And what message would you like to leave for future generations?

One lesson is that ambitious goals can only be achieved through dedication and by building motivated teams with clear objectives. It’s impossible to do it alone in tasks like these.

I believe the message is to work with honesty, dedication, and without losing sight of the task entrusted to you.

 

Knowing you personally, not just professionally, what activity inspires you or helps you achieve balance in your life?

Since I was a child, I have been passionate about playing tennis, and I have tried to maintain this passion even as a senior player. In this sense, I think engaging in sports helps maintain a healthy mind and body, which is essential to counter the stress that comes with demanding and complex work.

Similarly, one cannot neglect family life, as they are the ones who will ultimately support you in difficult times.

In summary, the only way, although not easy, is to harmonize work demands with a balanced life.

 

Finally, what is your opinion on hosting such an important international event in your country? And in a way, being one of the hosts to such important international personalities.

It is very important for the country to host such events that allow interaction among different actors in the gaming industry. It facilitates the exchange of experiences and networking, allowing the industry to continue developing. It is also important for public authorities, especially regulatory ones, to participate so they can understand the industry’s reality and see where the industry is heading given technological and cultural changes.

Francisco Leiva’s story in the gaming industry in Chile is an inspiring testimony of determination and success. From his crucial role in implementing the gaming casinos law to his contribution to the industry’s growth and modernization, his legacy endures as a beacon of positive change. Beyond his professional achievements, Francisco reminds us of the importance of balancing work and personal life, as well as the need to stay focused on values such as honesty and dedication. His optimism and commitment to the future of the gaming industry in Chile are a reminder that success is achieved through effort, teamwork, and a clear vision.

 

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Relax Gaming enhances Latin American presence with Betsala partnership

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Relax Gaming enhances Latin American presence with Betsala partnership

 

Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the LatAm market, by partnering with leading Chilean brand Betsala.

The agreement will see Betsala significantly boost its offering to players across Chile, with curated content from Relax’s award-winning portfolio becoming available to the operator.

Betsala players will now be able to enjoy top-performing titles such as Money Train 4, Temple Tumble and Beast Mode, all of which have proven to be huge hits in key regulated markets.

This latest LatAm development for Relax sees the supplier further improve its profile within the region, where it has already cemented its status as a leading supplier of iGaming content after a successful launch in Colombia in 2022.

Betsala launched in 2020 and is fronted by Chilean football legend Marcelo Salas, with the former Lazio and Juventus star also serving as a brand ambassador.

Nadiya Attard, CCO at Relax Gaming, said: “We are delighted to partner with Betsala. The LatAm market is one of the most exciting in the world with Chilean players seeking the most comprehensive offerings from suppliers.

“Partnering with the best brands is important in enhancing our footprint in such a key jurisdiction. Betsala’s leading platform will help present our offering to a wider audience.”

Albert Bellavista, CEO at Betsala added: “Relax Gaming has earned a reputation as a leading content provider across all regulated markets and we are thrilled to be able to integrate curated content into our platform. We pride ourselves on delivering a best-in-class offering and Relax’s content is a game-changer for us and will significantly boost engagement and enjoyment with our players.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Pragmatic Play to Participate in CGS Santiago

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Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.

The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.

Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.

With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”

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