Latest News
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor Convention & Expo Center from March 5 to 7.
Dubbed SBC Resenha FC, this meet-up is scheduled for Wednesday, March 6, kicking off at 13:00 at the Pragmatic Play Networking Bar and Lounge.
The meet-up presents delegates with an opportunity to expand their network by connecting with key decision-makers from other sports teams and gaining insights on the best sponsorship strategies for acquisition, fan engagement, and revenue generation.
It also serves as a visibility platform for profiles such as Sponsorship Directors, marketing leads, and sales managers from sports teams, enabling them to stay ahead of the curve by being exposed to emerging trends and innovations in the industry, thus being able to identify potential opportunities for their organization.
George Harborne, Director, SBC Sponsorship, said: “On the event organizer level, we’re trying to venture more into the world of sponsorship, and this is, for obvious reasons, more than relevant to the Brazilian market. We recognize the positive impact of synergies between sports teams and operators, and we want to create a platform for interested parties to convene and network, discuss the potential out there, and directly find sponsors on the exhibition floor.
“This meet-up is a great opportunity for sports teams to learn from each other by sharing the challenges they have faced but also advance their knowledge of the gambling industry and how they can capitalize on its strength to build stronger financial support for their teams.”
Brazil’s senior executive betting & gaming Event will also play host to multiple conference panel sessions related to the subject, featuring a distinguished lineup of professionals contributing their expertise and leadership to the sports industry. Prominent names include Pedro Melo (Chief Commercial Officer, Clube Atlético Mineiro); Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo); Arnaldo Garcia (CRO – Diretor de Marketing e Negócios, Coritiba Foot Ball Club SAF); Rafael Ganem (Commercial Director, SAF Botafogo); Paula Young (Head of Commercial Activations & International Relations, SAF Botafogo); Liana Bazanela (Diretora Executiva de Marketing e Negócios, Sport Club Internacional); and Roberto Armelin (Diretor Jurídico e de Compliance, São Paulo F.C.).
Within the discussions at SBC Summit Rio, the agenda will feature the integrity trilogy sessions. The initial session will zoom in on the approach embraced by SAF Botafogo and its adherence to regulations, ensuring enhanced protection for both players and operators. The second session will explore the integration of diversity, equity, and inclusivity frameworks into the core principles of football teams. The third session of this trilogy will address how technological advancements can aid teams in combating betting-related corruption and Collaboration initiatives to tackle match-fixing, a significant concern in the Brazilian market.
The ‘Crafting the Perfect Partnership: Success Stories in Sports’ session will provide a deep dive into why high-profile partnerships are an essential tool for operators in newly-launched markets and how such deals can be leveraged to boost brand awareness in Brazil. The panel will be enriched by insights from operators, with Bruno Guilherme (CEO, Viradabet) and Renan Cavalcanti (CMO/CXO, EstrelaBet), joining the ranks of speakers alongside Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo), Guilherme Guimarães (Founding Partner, Ativa Esporte), Murilo Limo (LATAM Partnerships Director, OneFootball) and panel moderator Fellipe Drommond (CEO, TFW Marketing e Comunicação).
Finally, the event will host the live recording of Behind the Badge, an SBC podcast focusing on the world of sports away from the live action hosted by SBC Sponsorship Director George Harborne and SBC Media LATAM Business Journalist Fernando Mollins. Arnaldo Garcia (CRO – Director of Marketing and Negotiation, Coritiba Foot Ball Club SAF) will be in the guest seat as the trio explores the commercial side of the sports industry.
Purchase your SBC Summit Rio tickets.
Operators and affiliates can benefit from complimentary passes to the event by filling out the relevant forms.
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Compliance Updates
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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