Canada
Majority of Ontarians wagering on Super Bowl LVIII to bet online
A new survey from the Responsible Gambling Council (RGC) shows that four in ten Ontario sports bettors (41 per cent) will place a wager on Super Bowl LVIII. Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.
The survey found most online bettors use multiple sportsbook platforms when placing bets; 85 per cent use up to three, and 15 per cent use four or more. Over half (58 per cent) will check to see if a sportsbook website is regulated.
Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game. Over a quarter (28 per cent) bet because family or friends are betting and more than half (56 per cent) of respondents say they tend to bet more than usual when watching with these relations. This jumps to two thirds of younger bettors (69 per cent of those aged 18-34) and is highest amongst those who bet on sports regularly (81 per cent).
Three-quarters (74 per cent) of Ontario adults who bet believe their sports knowledge gives them an edge in predicting outcomes. This jumps to almost 9 in 10 (85 per cent) of those who bet on sports regularly. The misconception that one can accurately predict an outcome can lead to over confidence and the illusion of control. This false belief can increase risk, influencing some to bet more than they can afford to lose.
Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl. Two fifths (42 per cent) tend to bet more when they partake.
Staying Onside
While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk. The most common strategies include determining a pre-set betting limit (36 per cent), betting to have fun and not to make money (25 per cent), and not betting more to recoup losses (18 per cent). Paying attention to mood and state of mind, two fifths (22 per cent) commit to never betting while intoxicated and a fifth wonât bet if theyâre feeling depressed or anxious (17 per cent).
The good news is all regulated sports book websites have responsible gambling features, but they vary from site to site. Of those surveyed, two fifths (38 per cent) read online information about the odds of winning and how certain games work. Those watching the Super Bowl are most likely to use money limit-setting tools (38 per cent) or take a cooling off period (27 per cent).
âWith most of Ontarioâs Super Bowl betting happening online, itâs encouraging to see the majority of bettors using responsible gambling features on regulated sports book websites,â says Shelley White, CEO, Responsible Gambling Council. âWhether betting on or offline, perceived knowledge of the game, being with friends and family, and substance use can all influence how we play. Staying within a pre-set limit and not risking more than you can afford to lose is always a good game plan.â
How Ontarians plan to bet on the Super Bowl
While most betting on the Super Bowl will place a single bet on the outcome of the game (64 per cent), a third (36 per cent) will bet multiple times throughout the game, and a quarter (25 per cent) will bet multiple times by using several sportsbook websites.
44 per cent will bet online with a sportsbook website
44 per cent will bet with friends
27 per cent will buy sport-based lottery tickets
23 per cent will bet in a pool
How much Ontario Super Bowl bettors plan to wager
50 per cent say they will bet less than $50
42 per cent say they will bet between $51 and $250
6 per cent say they will bet more than $250
RGC tips for safer sports betting
Be mindful of the illusion of control and remember that even with expertise or knowledge of a sport or online game, you canât predict the unexpected.
Be aware that time spent, and knowledge gained wonât help you âbeat the oddsâ.
Plan before you play â pre-set betting limits and stay within your budget.
Only gamble with money you can afford to lose â never borrow money or use money intended for necessities, like rent/mortgage or food.
Never chase losses by trying to win back what youâve lost.
Limit your alcohol and/or cannabis intake.
Donât bet if you are upset or stressed.
View sports betting as entertainment, not a way to make money.
To learn how to keep your play safer visit Gambling is Random.
Methodology
An online survey of 1,002 Ontario residents aged 18+ was completed between January 12-14, 2024, using Legerâs online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.
Canada
Playân GO announces partnership with Canadian operator Loto-QuĂ©bec
Playân GO, the worldâs leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-QuĂ©bec, launching the Swedish gaming giantâs games into another Canadian province.
Already active in another Canadian province , this partnership sees Playân GOâs content available in the province of QuĂ©bec exclusively with Loto-QuĂ©bec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.Â
Magnus Olsson, Chief Commercial Officer, Playân GO said: âAt Playân GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-QuĂ©bec is the next step on that journey.
âOur past success in Canada gives us confidence that players in QuĂ©bec will enjoy the best Playân GO content, and we look forward to many years of success with Loto-QuĂ©bec in the province.â
StĂ©phane Martel, Head of Product and Innovation at Loto-QuĂ©bec added: âAs the sole iGaming operator in QuĂ©bec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Playân GO games to our players.â
Canada
Court Decision Upholds iGaming Ontario’s Model
iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontarioâs model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.
âWe have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,â said Martha Otton, Executive Director of iGaming Ontario.
âOntarioâs model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,â Otton added.
In dismissing the application brought forward by the Mohawk Council of KahnawĂ :ke (MCK), the Superior Court found that iGaming Ontario is the âoperating mindâ behind Ontarioâs competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.
iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.
Canada
Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer
Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.
Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporationâs (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.
Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.
In his new role with Bragg, Whyte will be tasked with leading the Companyâs global commercial teams to drive growth across all of the Companyâs product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.
MatevĆŸ Mazij, Chief Executive Officer at Bragg, said: âI am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.
âAs we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neillâs unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.â
Neill Whyte, Chief Commercial Officer at Bragg, said: âItâs an honor to join MatevĆŸ and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.
âWe also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and Iâm planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I canât wait to get going.â
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