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Ohio Valley Wrestling (OVW) selects The Unit to drive social media and fan engagement

The Unit, a leader in nearshore product development for sports betting and igaming, has announced its latest innovative partnership via an ongoing social media sponsorship agreement with Ohio Valley Wrestling (OVW), the professional wrestling promotion which is currently the subject of the popular Netflix docuseries, Wrestlers.
Under the terms of the partnership, The Unit will help design and develop a range of intuitive customer-engagement tools – e.g. free-to-play (F2P) games – for OVW’s loyal and growing fanbase which will power upcoming social media campaigns and inform OVW’s social strategy.
The breakthrough deal provides another high-profile example of The Unit’s adaptable expertise and digital skill sets which are successfully operating at the intersection of sports, media, betting and igaming companies. Its recent work has featured varied projects with familiar names such as Sky Sports News Ireland and Dundalk FC closer to its home base. This growing scope, outside its foundational betting roots, into the wider entertainment industry underscores The Unit’s ability to connect with more mainstream audiences and responsibly educate and introduce them to the value and highly-social nature of, for example, fan engagement products and strategies.
For its part, fresh from securing a second season of its Netflix series, OVW is looking to capitalize on a thriving community of new and existing fans via an innovative portfolio of high-class digital assets which will drive fan engagement and online dwell-time, as it bids to recapture its status as the natural habitat and training ground for pro wrestling, affording its fans a first glimpse of the sport’s emerging stars via compelling physical storytelling.
The Unit has built a reputation as a world-class service provider for the sports betting and igaming sector across global markets over the past six years, working to both niche and expansive remits from its growing group of international clients. The team continues to specialise in developing products across a range of industry domains, including Sports, Casino, F2P and Gamification Platforms.
Al Snow, Co-Owner and Head Trainer at OVW, said: “We’ve spent years growing OVW into something special and my goal was always to make us a worldwide brand. This partnership with The Unit is the next step in that process. Partnering with an organization that has the global reach and respect of The Unit will only continue to grow our momentum and push us further into the global mainstream! We’re excited to get rolling with this new relationship with the heavyweight champion of software development!”
Bryan Kennison, Lead Commentator for OVW, commented: “It’s a very exciting time at OVW and I’m thrilled for us to be partnering with The Unit! OVW thrives off passion and creativity, which The Unit has in spades! There’s no telling what’s next for this new unbeatable tag team!”
David Reilly, Head of Social Media and Content at The Unit, added: “As Al Snow said himself: OVW develops the best superstars, The Unit develops the best software. And I’m certainly not about to argue with a former professional wrestling legend! Will thrilled to have secured this social media sponsorship. It’s the platform for an ongoing working relationship that can help both partners showcase our skills and creativity to best effect.
“We’re always on the lookout for opportunities that align with our vision of innovation and creativity. This decision was naturally influenced by watching the Netflix series Wrestlers, just witnessing the dedication, creativity, and sheer talent at OVW was a real eye-opener.
“In a world where sports sponsorships often lack depth and imagination, partnering with OVW feels like a breath of fresh air. It’s about more than just putting our name out there; it’s about supporting a team that embodies passion and shares our values around innovation and social engagement.
“The series showed us the heart and soul behind OVW, and we’re thrilled to align with a team that has such an authentic story. Bryan, Al and the team at OVW with their extraordinary dedication, have been pivotal in shaping this vision. We’re here to be a part of something truly unique and inspiring. We believe that this partnership will set a new standard for what sports sponsorships can be – full of creativity, substance, and real connection.”
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Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.
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Potawatomi Casino Hotel Partners with White Hat Gaming

White Hat Gaming has entered into a multi-year partnership with Wisconsin’s Potawatomi Casino Hotel – one of the largest casino operators in the Midwest.
Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hat’s commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.
White Hat Gaming’s pioneering platform technology – already live in multiple U.S. states and Ontario, Canada – will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.
Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platform’s real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hat’s early leadership in the emerging Class II mobile slots sector – a promising and potentially transformative sector for the tribal wagering industry.
White Hat’s PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the company’s commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.
Max Wright, Founder at White Hat Gaming, said: “We remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. We’re confident that Potawatomi’s mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.”
Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: “We continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hat’s PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.”
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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
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