Connect with us
Midnight Princess - Power of Love slot game by Play'n GO
Midnight Princess - Power of Love - Slots game by Play'n GO

Latest News

Ohio Valley Wrestling (OVW) selects The Unit to drive social media and fan engagement

Published

on

 

The Unit, a leader in nearshore product development for sports betting and igaming, has announced its latest innovative partnership via an ongoing social media sponsorship agreement with Ohio Valley Wrestling (OVW), the professional wrestling promotion which is currently the subject of the popular Netflix docuseries, Wrestlers.

Under the terms of the partnership, The Unit will help design and develop a range of intuitive customer-engagement tools – e.g. free-to-play (F2P) games – for OVW’s loyal and growing fanbase which will power upcoming social media campaigns and inform OVW’s social strategy.

The breakthrough deal provides another high-profile example of The Unit’s adaptable expertise and digital skill sets which are successfully operating at the intersection of sports, media, betting and igaming companies. Its recent work has featured varied projects with familiar names such as Sky Sports News Ireland and Dundalk FC closer to its home base. This growing scope, outside its foundational betting roots, into the wider entertainment industry underscores The Unit’s ability to connect with more mainstream audiences and responsibly educate and introduce them to the value and highly-social nature of, for example, fan engagement products and strategies.

For its part, fresh from securing a second season of its Netflix series, OVW is looking to capitalize on a thriving community of new and existing fans via an innovative portfolio of high-class digital assets which will drive fan engagement and online dwell-time, as it bids to recapture its status as the natural habitat and training ground for pro wrestling, affording its fans a first glimpse of the sport’s emerging stars via compelling physical storytelling.

The Unit has built a reputation as a world-class service provider for the sports betting and igaming sector across global markets over the past six years, working to both niche and expansive remits from its growing group of international clients. The team continues to specialise in developing products across a range of industry domains, including Sports, Casino, F2P and Gamification Platforms.

Al Snow, Co-Owner and Head Trainer at OVW, said: “We’ve spent years growing OVW into something special and my goal was always to make us a worldwide brand. This partnership with The Unit is the next step in that process. Partnering with an organization that has the global reach and respect of The Unit will only continue to grow our momentum and push us further into the global mainstream! We’re excited to get rolling with this new relationship with the heavyweight champion of software development!”

Bryan Kennison, Lead Commentator for OVW, commented: “It’s a very exciting time at OVW and I’m thrilled for us to be partnering with The Unit! OVW thrives off passion and creativity, which The Unit has in spades! There’s no telling what’s next for this new unbeatable tag team!”

David Reilly, Head of Social Media and Content at The Unit, added: “As Al Snow said himself: OVW develops the best superstars, The Unit develops the best software. And I’m certainly not about to argue with a former professional wrestling legend! Will thrilled to have secured this social media sponsorship. It’s the platform for an ongoing working relationship that can help both partners showcase our skills and creativity to best effect.

“We’re always on the lookout for opportunities that align with our vision of innovation and creativity. This decision was naturally influenced by watching the Netflix series Wrestlers, just witnessing the dedication, creativity, and sheer talent at OVW was a real eye-opener.

“In a world where sports sponsorships often lack depth and imagination, partnering with OVW feels like a breath of fresh air. It’s about more than just putting our name out there; it’s about supporting a team that embodies passion and shares our values around innovation and social engagement.

“The series showed us the heart and soul behind OVW, and we’re thrilled to align with a team that has such an authentic story. Bryan, Al and the team at OVW with their extraordinary dedication, have been pivotal in shaping this vision. We’re here to be a part of something truly unique and inspiring. We believe that this partnership will set a new standard for what sports sponsorships can be – full of creativity, substance, and real connection.”

Latest News

Scientific Games and New York Lottery Continue Nearly 50-Year Primary Scratch-Off Game Partnership

Published

on

 

More High-performance Scratch-off Entertainment from Company Coming to New York Player.

Scientific Games and the New York Lottery will continue their nearly 50-year partnership to bring world-leading instant scratch-off games to players in the state with a new primary provider contract. The partnership, which began in 1976, powered the New York Lottery’s Scratch-Off games to a $4.4 billion product by fiscal year 2022-2023 and helped contribute billions in funding for education in the state.

2024-Social-1200x1200-NY.png

The New York Lottery boasts one of the highest total lottery profits in North America and is ranked No. 8 worldwide for instant scratch game sales (La Fleur’s 2024 World Almanac). The collaborative, primary provider partnership with Scientific Games has resulted in a well-balanced scratch-off portfolio, with three price points ranked in the top five in the U.S. for weekly per capita sales (MAP 52-week average per capita). Focus on $30 scratch-offs with innovative designs and strategic prize structures that appeal to a broad player base has delivered consistent top performers.

“The New York Lottery is proud to continue its partnership with Scientific Games,” said Gweneth Dean, Director of the New York Lottery. “For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”

As part of the new contract, Scientific Games will continue to provide the New York Lottery with consumer and product research and data analytics, game development and portfolio planning to help ensure the success of the Lottery’s scratch-off games.

“We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students,” said John Schulz, President of Americas & Global Instant Products for Scientific Games.  “Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”

U.S.-based Scientific Games created and produced the New York Lottery’s very first scratch-off game and has worked side-by-side with the Lottery to provide products across the state’s network of approximately 14,000 lottery retailers.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest lottery games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world.

 

 

Continue Reading

Latest News

ACR POKER DEBUTS ITS FANTASY POKER LEAGUE FOR VEGAS’ HOTTEST SUMMER SERIES

Published

on

 

Poker players who want to cash-in on Vegas’ biggest summer series without playing a hand are heading to ACR Poker.

The popular online poker site is debuting its Fantasy Poker League: Vegas. “Everyone loves Fantasy Sports and now we’re capturing the same excitement for all the hot poker action in Vegas this summer,” stated ACR Pro, Chris Moneymaker. “This is truly the ultimate Fantasy Poker showdown, and you won’t want to miss it.”

From May 15th to 28th, the Fantasy Poker League: Vegas offers players worldwide the opportunity to draft their dream poker team for a chance to win cash prizes. Participants choose up to eight poker pros with an allotted budget amount. Points are then earned as the pros compete in live poker events in Sin City’s hottest summer series.

As the series unfolds, players can track their team’s progress on the daily leaderboard to determine how their selected teams are performing against the competition.

There are three fantasy leagues to choose from, and they cost $20, $100, or $500, with no added fees from ACR Poker. And there’s no limit on the number of teams that a person can create. Moneymaker also added that participants can conveniently choose their team(s) from the Rewards Section of the ACR Poker client.

For more info on the Fantasy Poker League: Vegas, visit the promo page at ACRPoker.eu.

 

Continue Reading

Latest News

PGS 2024: Endorphina invites iGaming enthusiasts to participate in its Dia de Los Muertos party!

Published

on

PGS 2024: Endorphina invites iGaming enthusiasts to participate in its Dia de Los Muertos party!

 

The slot provider Endorphina just announced its Dia de Los Muertos-themed party, which will be linked to this year’s Peru Gaming Show, La Eterna Fiesta de Endorphina. The party will be held at the Hidden Experimental Bar in the Miraflores area on June 13th, starting from 19:00. Inviting all iGaming enthusiasts, this event will provide the ideal ambiance for connecting with compatible individuals in the industry.

During La Eterna Fiesta de Endorphina, attendees will be encouraged to show off their dance moves on the floor, grooving to the beats of Endorphina’s Latino DJ who will be present for the event. Delicious bites and refreshing brews will also be included, creating the easy-going atmosphere that Dia de Los Muertos stands for.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2024, HIPTHER. All Rights Reserved.