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BETMGM AND NATIONAL HOCKEY LEAGUE ANNOUNCE MULTI-YEAR NORTH AMERICAN PARTNERSHIP EXTENSION

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BETMGM AND NATIONAL HOCKEY LEAGUE ANNOUNCE MULTI-YEAR NORTH AMERICAN PARTNERSHIP EXTENSION

 

BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL®) announced a multi-year North American partnership extension. BetMGM continues as an Official Sports Betting and Gaming Partner and will create specialized VIP fan experiences, utilize NHL imagery to design team and League-branded casino games, and be featured during nationally televised broadcasts.

“Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love,” said BetMGM CEO Adam Greenblatt. “The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”

BetMGM will receive significant branding within nationally televised broadcasts in the U.S. BetMGM’s camera visible signage will extend across the NHL’s regular season and Stanley Cup Playoffs, highlighted by inventory that includes Digitally Enhanced Dasherboards, the League’s advanced approach to dynamic dasherboard advertising and virtual slot in-ice ads.

“We are thrilled about our partnership extension with BetMGM,” said Jason Jazayeri, NHL Vice President, Business Development. “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”

BetMGM and the NHL share the priority of encouraging responsible gaming education. Both parties are official partners of the American Gaming Association’s Have A Game Plan.® Bet Responsibly.™ public service campaign to educate new and seasoned bettors on responsible sports wagering. Have A Game Plan aims to promote responsible sports wagering to new consumers and seasoned bettors.

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

Canada

Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

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Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.

The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.

Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.

Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.

Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”

Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”

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IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement

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International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018.

“Boyd Gaming is pleased to announce our decision to continue powering our retail and mobile sportsbooks in Nevada with IGT PlaySports technology. As the core technology of our sports betting offering in Nevada, IGT PlaySports’ platform enables us to evolve Boyd Sports in ways that deliver incremental value to our players and seamlessly scale our offering to address new business opportunities,” said Bob Scucci, Vice President of Race & Sports Operations for Boyd Gaming.

“IGT PlaySports looks forward to continuing our close partnership with Boyd Gaming in Nevada for three additional years and helping them engage players across channels in the most mature, competitive sports betting market in the US. IGT PlaySports continues to invest in and grow our footprint in Nevada. The performance, reliability and scalability of our technology stack and self-service betting technologies ensure our customers benefit from the most comprehensive B2B solution in North America,” said Joe Bertolone, IGT SVP of Sports Betting.

In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

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EveryMatrix enters US content aggregation deal with Delaware North

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EveryMatrix enters US content aggregation deal with Delaware North

 

SlotMatrix, EveryMatrix’s casino aggregation platform, is live in West Virginia with Delaware North’s Betly iGaming platform.

Thanks to this partnership, Delaware North can provide exclusive EveryMatrix gaming content to its Betly customers. The brand also benefits from EveryMatrix integration with Evolution’s One Stop Shop portfolio of games in the U.S., giving access to content from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.

Delaware North will be boosted further with EveryMatrix’s gamification and player engagement features such as free spins, leaderboards, and tournaments.

This is EveryMatrix’s second aggregation partnership in the U.S., following its deal with betPARX earlier this year.

SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library, with more than 34,000 games from 350+ studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “This marks our second U.S. content aggregation deal in a short timeframe and follows our strategy to provide U.S. brands with the best aggregation platform. Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently.

“We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players gaming experiences will be enhanced as a result.”

Davide Colosimo, Director of Interactive Casino at Delaware North, added: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.

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“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio—spanning Live Dealer, slots, and RNG table games—through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”

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