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partnerships

BETMGM AND NATIONAL HOCKEY LEAGUE ANNOUNCE MULTI-YEAR NORTH AMERICAN PARTNERSHIP EXTENSION

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BETMGM AND NATIONAL HOCKEY LEAGUE ANNOUNCE MULTI-YEAR NORTH AMERICAN PARTNERSHIP EXTENSION

 

BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL®) announced a multi-year North American partnership extension. BetMGM continues as an Official Sports Betting and Gaming Partner and will create specialized VIP fan experiences, utilize NHL imagery to design team and League-branded casino games, and be featured during nationally televised broadcasts.

“Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love,” said BetMGM CEO Adam Greenblatt. “The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”

BetMGM will receive significant branding within nationally televised broadcasts in the U.S. BetMGM’s camera visible signage will extend across the NHL’s regular season and Stanley Cup Playoffs, highlighted by inventory that includes Digitally Enhanced Dasherboards, the League’s advanced approach to dynamic dasherboard advertising and virtual slot in-ice ads.

“We are thrilled about our partnership extension with BetMGM,” said Jason Jazayeri, NHL Vice President, Business Development. “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”

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BetMGM and the NHL share the priority of encouraging responsible gaming education. Both parties are official partners of the American Gaming Association’s Have A Game Plan.® Bet Responsibly.™ public service campaign to educate new and seasoned bettors on responsible sports wagering. Have A Game Plan aims to promote responsible sports wagering to new consumers and seasoned bettors.

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

partnerships

Pro League Network teams up with Birches Health on Responsible Gaming & Problem Gambling initiatives

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Pro League Network teams up with Birches Health on Responsible Gaming & Problem Gambling initiatives

 

Pro League Network (PLN), the leading sports media and entertainment company producing sports purpose-built for a wagering audience and short form consumption has struck a strategic collaboration with Birches Health, a pioneering behavioral health provider focused on increasing access to Responsible Gaming resources and problem gambling treatment. Together, PLN and Birches Health aim to ensure that wagering on PLN sports is done in a healthy, sustainable manner through the production and promotion of clinician-led educational materials and support resources.

Pro League Network owns and operates a portfolio of sports that are produced for a wagering and digital-first audience generating tens of millions of impressions per week. PLN’s sports include viral sensations CarJitsu Championship, SlapFIGHT Championship, Ultimate Tire Wrestling, the much-anticipated str33t, professional mini golf and more. PLN readies, monitors, produces and distributes each sport for gaming-inclined audiences, monetizing through sports betting, broadcast rights, sponsorship and affiliate partnerships.

Birches Health will offer comprehensive, virtual support nationally to PLN’s audiences of over 500,000 subscribers, enabling them to engage in the PLN ecosystem in a healthy, sustainable way. The PLN audiences will have seamless access to cutting-edge online solutions that encourage responsible gaming best practices through direct integrations. Birches’ extensive offering of resources includes digital education, interactive learning modules and accessible treatment options.

Pro League Network Co-Founder and Partner, Mike Salvaris, said: “We strongly believe in responsible gaming and this is another important step in that direction. We’re proud to partner with Birches Health and look forward to offering their support to our fans.”

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Elliott Rapaport, Founder of Birches Health, added: “Pro League Network’s audience includes a strong cohort of 18- to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviors. Teaming up with PLN means we can provide users – at times new to these niche sports and betting opportunities – with educational resources, customized learning modules, and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”

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Aposta Ganha named as headline sponsor for ESPN Bola de Prata Award

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Aposta Ganha named as headline sponsor for ESPN Bola de Prata Award

 

Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, is to sponsor the country’s foremost annual sporting celebration of Brazilian football. First launched in 1970, the award recognizes the best footballers and coaches in Serie A of the Brazilian Championship.

Now in its 55th running, the prestigious award ceremony will proudly carry the name of Aposta Ganha, kicking off a progressive partnership with ESPN, considered one of largest television channel networks in the world, a company owned by The Walt Disney Company and Hearst Corporation.

The in-depth evaluation criteria and the recognition of clubs, athletes and the public for the award align perfectly with Aposta Ganha’s philosophy as a business.

ESPN  experts will monitor all 20 teams in Serie A of the Brazilian Football Championship to assign ratings to players round by round. At the end of the championship, the averages of these scores will represent 60% of the score, while the other 40% will come from the “DataESPN Algorithm”, created by the channel’s tactical and statistical performance analysis core, which analyzes more than 80 performance statistics for each athlete.

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Once the final round is played, the players accruing the highest average in each category will receive a prize. Thus, the player with the highest average will be chosen as the best player in the championship and will receive the ESPN Golden Ball Aposta Ganha.  The competition’s top scorer will receive the ESPN Silver Ball Top Scorer Win Bet. While the youngest player will receive the Newcomer award. Finally, the best coach will receive the Telê Santana Trophy.

Hugo Baungartner, Aposta Ganha CCO, said: “Working with a brand as powerful as ESPN within a project respected and recognized by athletes, the press and society, consolidates Aposta Ganha as one of the largest companies in the world. Our partnership reinforces our total commitment to bringing responsible and quality entertainment to people, in addition to valuing and encouraging the most beloved sport in the country.”

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Scientific Games Signs Contract Extension with Louisiana Lottery

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Scientific Games will continue as the primary provider of Louisiana Lottery’s scratch-off games following a contract extension. The Louisiana Lottery is pacing for one of the highest instant games sales performance years since its first scratch-off game was sold in 1991.

“This has been a collaborative partnership to responsibly grow our scratch-off products for the benefit of K-12 public education in Louisiana. In the past several years, we have worked with Scientific Games to look at the full portfolio of games and adjust the game mechanics that build better games with more variety for our players,” Rose Hudson, President and CEO of the Louisiana Lottery, said.

Scientific Games began working with the Louisiana Lottery in 2004, most recently launching games with new play styles and Louisiana-centric themes, including music, crawfish, Mardi Gras, king cake, and a licensed- New Orleans Saints game. Higher price point scratch-offs were also added to the Lottery’s portfolio, including its first $20 game, which was part of the X family of games.

“Our scratch-off game innovation helped drive one of the best years in the Louisiana Lottery’s history and ultimately, higher net proceeds to the state’s public education programs. We look forward to continuing our work as the Lottery’s primary instant game partner and providing new products and services that will help responsibly grow its profits,” John Schulz, President of Americas and Global Instant Products for Scientific Games, said.

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