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EVOLUTION LAUNCHES LIGHTNING ROULETTE IN NEW JERSEY
Evolution today announced the launch of its award-winning Lightning Roulette online live casino game in New Jersey.
Lightning Roulette is a unique extended Roulette game with a live game presenter, which launched in 2018, and went on to achieve huge commercial success and win multiple iGaming industry accolades, including three ‘Game of The Year’ awards. This launch follows the successful launch of Auto Lightning Roulette over one year ago in the state.
In Lightning Roulette, all the usual Roulette bets are available. Every game round also features between one and five randomly generated lucky numbers and lucky payouts of between 50x and 500x. The game is a seamless blend of live play with a game presenter and these high-payout RNG multipliers, all presented within an ‘electrifying’ studio setting and user interface. Lightning bolts and sound effects add to the tension, setting the scene for a thrilling online gaming experience.
Jeff Millar, Commercial Director, North America at Evolution commented: “We are delighted to launch Lightning Roulette in New Jersey and to be able to offer the game to our operators and their players in the state. Following Lightning Roulette’s phenomenal commercial success and immense popularity across our network, we are sure operators and players alike in New Jersey will love the game.”
Millar added, “Lightning Roulette is a homegrown Evolution brand and has truly revolutionised Roulette. The technology behind the game is incredibly advanced, as is the studio setting itself. Subject to the necessary regulatory approvals in other states, our aim is to install a Lightning Roulette table in each US state where there is an Evolution live casino studio. It’s our belief that the game, quite literally, has the potential to take the US online gaming market by storm.”
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TaDa Gaming Partners with Cactus Gaming
TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.
The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.
With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.
The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.
Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”
Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”
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Enthusiast Gaming Teams Up with Frigo Cheese Heads
Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.
Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.
“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.
This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.
“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.
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