Americas iGaming & Sports Betting News

Tag: F1

  • Formula 1 Heineken Las Vegas Grand Prix and Caesars Entertainment Extend Partnership Through 2030

    Formula 1 Heineken Las Vegas Grand Prix and Caesars Entertainment Extend Partnership Through 2030

    Gaming and Entertainment Leader Renews Agreement as a Founding Partner as it Continues to Transform the Iconic Caesars Palace into a Paragon of Modern Luxury                                           

    FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has announced the extension of its agreement with Caesars Entertainment, the largest gaming and entertainment company in the U.S., continuing their role as a Founding Partner through 2030. The renewed multi-year partnership reinforces a shared commitment to delivering the thrill of Formula 1® racing alongside the dynamic energy, entertainment and hospitality that define Caesars Entertainment’s portfolio of eight resorts on the Las Vegas Strip.

    The news of Caesars Entertainment’s extended commitment to Las Vegas Grand Prix is highlighted by current and ongoing large-scale renovations at Caesars Palace, the iconic flagship resort on The Strip. Now through 2027, Caesars Palace is undergoing an extensive upgrade, elevating its already world-class hospitality experience through full-scale tower renovations and new amenities.

    “Caesars Palace is known to be Las Vegas’ most iconic and time-tested resort. Our continued investments elevate the guest experience with these stunning additions and solidify our position as the pioneer of luxury in Las Vegas,” said Sean McBurney, Chief Commercial Officer and Regional President of Caesars Entertainment. “Just like our renewed commitment to the Las Vegas Grand Prix through this partnership extension, we’re renewing our commitment to our guests with an all-new Caesars Palace. We’re confident our new room product and best-in-class amenities will complement all the racing action and beyond.”

    Enhancements include:

    ·         Colosseum Presidential Villas – two connecting villas that span more than 17,000 square feet of luxurious amenities with sweeping rooftop views of the Las Vegas skyline – coming December 2025

    ·         Octavius Sky Villas – perched atop the 68th and 69th floor of the Octavius Tower, the 29 Octavius Sky Villas offer beautiful views of The Strip with accommodations ranging from one to three bedrooms – coming December 2025

    ·         OMNIA Dayclub – Tao Group Hospitality’s OMNIA Dayclub will command 46,000 square feet, featuring two expansive pools and performances from top global DJs – coming pool season 2026

    ·         Augustus Tower – nearly 1,000 suites will receive a full renovation setting a new standard for luxury in the market designed by Peter Silling & Associates – coming 2026

    ·         VIP Check-in Lounge – a luxurious and reimagined check-in experience for the most discerning Hospitality and Gaming guests – coming 2026

    ·         Julius Tower – more than 500 rooms will receive a full renovation – coming 2027

    ·         Palace Tower – nearly 1,200 rooms will receive a full renovation – coming 2027

    These modern and stylish additions complement Caesars Palace’s previously completed enhancements, including a complete overhaul of the resort’s main entrance and iconic crystal-cloaked casino dome, the addition of the Flavian Sky Suites, Palace Court Slots and Aureus Lounge – two upscale high-limit gaming areas, Celebrity Food Hall, Caspian’s Cocktails & Caviar and a refresh renovation of Qua Bath & Spa and fitness center.

    “With its close proximity to the circuit and presence on The Strip, Caesars Entertainment has been a pivotal partner in bringing the Las Vegas Grand Prix to life and delivering standout experiences for our fans,” said Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc. “As a prominent leader in the market, we have often looked to Caesars Entertainment as a strategic guide on how best to integrate hospitality and entertainment into the excitement of Formula 1. Through our extended partnership and their ever-evolving offerings through impressive reinvestments like these, race fans are ensured innovative, unforgettable moments for years to come.”

    The strategic relationship between Las Vegas Grand Prix and Caesars Entertainment will continue to deliver thrilling hospitality, curated entertainment and luxury experiences that position Las Vegas as a premier destination on the Formula 1 calendar. Limited access to Caesars Entertainment’s race weekend offerings is available, including Caesars Palace Viewing Experience, a closed-circuit viewing party situated directly along the Las Vegas Strip Circuit®; Trackside Lunch with celebrity chef Gordon Ramsay; the GIADA Viewing Experience at The Cromwell overlooking the main straight; the Caramella Terrace Viewing Experience at Planet Hollywood Resort & Casino, an open-air terrace blending ’70s Italian Riviera glam with modern Formula 1 luxury. New this year, fans in the Paddock Club will be able to experience F1 simulators and fun photo opportunities with the Caesars x Las Vegas Grand Prix Chariot, all courtesy of Caesars Entertainment. Additionally, Caesars Entertainment is the Rewards entitlement partner of the Flamingo Zone, a popular, sold-out General Admission-only area located along the Koval Straightaway.

  • Green Our Planet named winner of F1® Allwyn Global Community Award in Las Vegas

    Green Our Planet named winner of F1® Allwyn Global Community Award in Las Vegas

    Allwyn, the multi-national lottery-led entertainment company, and Formula 1® have announced Green Our Planet as the winner of the final F1® Allwyn Global Community Award of the 2025 season. The local Las Vegas initiative was recognised for its HydroConnect programme, which will now be extended thanks to a €100,000 donation (equivalent to over $117,000) from Allwyn.

    HydroConnect teaches young students how to grow food while mastering STEM, nutrition and sustainable agriculture. It is Green Our Planet’s answer to addressing two interconnected challenges in under-resourced communities: inequitable access to high-quality STEM education and healthy food. Green Our Planet runs the largest hydroponics programme in the United States operating in 1400+ schools in 44 states and impacting over 500,000 students. In Las Vegas Green Our Planet works with over 200 schools.

    The programme has donated hydroponic systems – the world’s most water-efficient form of farming – to 32 schools in under-resourced communities in Las Vegas, and provided teacher training to turn science into a hands-on experience for over 24,000 students in the United States.

    Formula 1’s support for Green Our Planet takes many forms. In addition to providing funding, Formula 1 serves as the presenting sponsor of Green Our Planet’s Giant Student Farmers Market, the largest student-run farmers market in the United States held annually in Las Vegas. Each year, thousands of students showcase produce they’ve grown in school gardens and hydroponic systems — an important celebration of youth entrepreneurship, sustainability, and community. The FORMULA 1® HEINEKEN LAS VEGAS GRAND PRIX 2025 team has even installed its own hydrophobic micro farm at the track – a powerful statement of the iconic race’s commitment to sustainability. These hydroponic units conserve up to 90% more water than traditional agriculture, which is an important innovation considering its desert climate.

    The F1 Allwyn Global Community Award recognises outstanding contributions to society that F1-linked initiatives are making in the places they race. Green Our Planet directly connects with the four social goals of the Award, demonstrating local impact in the areas of education, culture, wellbeing and sustainability.

    Aleš Veselý, CEO at Sazka, part of Allwyn, and F1® Allwyn Global Community Award judge said: “At Allwyn, our ethos is ‘taking a chance gives you one,’ and Green Our Planet’s HydroConnect programme perfectly embodies that spirit. Combining STEM education with sustainable agriculture equips thousands of young students with vital real-world skills while addressing challenges like food insecurity and unequal access to education. We’re thrilled that our donation will help expand this impactful initiative, fostering future generations of innovators and changemakers.”

    Ellen Jones, Head of ESG at Formula 1 and F1® Allwyn Global Community Award judge said: “Green Our Planet stood out to the judges because its work touches many of the elements that we look to recognise with this Award. It’s a unique project that delivers tangible results – particularly in its innovative approach to connecting children with sustainability and important life skills. I’d love to think that their work will help inspire a future generation of sustainability and community leaders one day.”

    F1® Allwyn Global Community Award winner, Ciara Byrne, Green Our Planet, said: At Green Our Planet, we believe that when students learn to grow food, they also grow curiosity, confidence, and a connection to the planet. To have Formula 1 and Allwyn — both global symbols of innovation — recognise that work means the world to us. Their support will help us bring hands-on STEM and sustainability education to even more students, empowering the next generation of innovators and caretakers of our planet.“

    The F1® Allwyn Global Community Award, created as part of the multi-year partnership between Formula 1 and Allwyn, reflects a shared commitment to driving positive change and giving back to the communities in which they operate. This year a total of four local initiatives – including those previously announced in the Netherlands, Austin and Mexico – were chosen by judges to each win a €100,000 donation from Allwyn and the chance to visit a Formula 1 Grand Prix.

  • Betano Renews Sponsorship with Formula One Legend Felipe Massa

    Betano Renews Sponsorship with Formula One Legend Felipe Massa

     

    Former Ferrari, Williams and Sauber driver remains Betano’s ambassador in Brazil, participating in responsible gaming campaigns and social initiatives, with the brand also displayed on his car and race suit

     Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a multi-year contract, reinforcing the connection between the brand, driver and his fans.

    “Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano,” says Guilherme Figueiredo, Betano’s Country Manager in Brazil.

    To celebrate the renewal and officially sign the contract, Massa visited Betano’s brand-new office in São Paulo, Brazil. Employees had the chance to meet him in person, get autographs, and take photos while sharing their excitement for the renewed partnership.

    “This is a very special relationship. I am proud to represent a brand that understands and values ​​sports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years,” says Felipe Massa.

    The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.

    During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brand’s customers. Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun. In addition, Betano welcomed Massa to the Copa América Cup Tour in São Paulo and to activations in Belo Horizonte during the historic first stage of the Stock Car in the city.

  • Stake.com welcomes Pietro and Enzo Fittipaldi as Brazilian F1 and F2 representatives

    Stake.com welcomes Pietro and Enzo Fittipaldi as Brazilian F1 and F2 representatives

     

    Global cryptocurrency betting and gaming operator announces partnership with Fittipaldi Brothers for 2022 season

    Stake.com, one of the world’s fastest-growing cryptocurrency betting and gaming operators, today announces a new partnership with Pietro Fittipaldi ahead of the F1 season starting this weekend. Pietro, the Haas F1 Team driver and Enzo, the Charouz F2 Racing team driver become Stake.com’s Brazilian representatives for the 2022 renewal, joining the brand’s elite roster of athletes and clubs from across world sport.

    One of the most talented young drivers on the circuit, and the grandson of two-time F1 world champion Emerson Fittipaldi, Pietro made his F1 debut in 2020 deputising for the injured Romain Grosjean. Last season the Brazilian combined his role as Haas F1 Team reserve with a successful spell in the 2021 IndyCar Series, competing in both Texas and the world-famous Indy500.

    Fittipaldi will work with Stake.com to provide F1 fans with unique analysis of each race, share unrivalled paddock insight via a monthly Twitch stream and take fans behind the scenes throughout the championship with exclusive content across Stake.com’s social channels.

    Strengthening their association with one of the most famous families in motorsport, Stake.com will also be working with Pietro’s brother, F2 driver Enzo Fittipaldi, during the 2022 championship. The pair will be co-creating content and hosting regular Twitch streams, offering their unique insight into F1 as all the action unfolds both on and off the track.

    The partnership with Pietro Fittipaldi marks Stake.com’s first in F1 and further extends the brand’s sport sponsorship portfolio, which includes global football icon Sergio Aguero, UFC superstars Francis Ngannou and Israel Adesanya and a club-record partnership with Watford FC as shirt sponsors for the 2021/22 season.

    Speaking of the partnership, Pietro Fittipaldi said: “It’s a real honour for me to be joining Stake.com’s team of sport stars and becoming their first F1 representative. I can’t wait for lights out in Bahrain this weekend. We will be taking the fans behind the scenes and sharing my racing experiences as we all gear up for another epic season of F1.”

    Enzo Fittipaldi added: “Working with Stake.com is an amazing opportunity for my brother and I to share our passion for motorsport with our fans. We’re just as competitive off the track as we are on it so look out for lots of fun content from us, especially on Twitch, as we celebrate the best of F1 and F2 over the course of the season.”

    Dominic Rae, Sponsorships Manager, Stake.com, said: “We’re delighted to welcome Pietro and Enzo Fittipaldi to the Stake.com team. They are two of the most exciting young drivers around and come from a family steeped in F1 history. We look forward to working with them on a range of content initiatives over the coming months to bring all the drama of this season’s championship to life for F1 fans in Brazil and beyond.”