Latin America
Betcris official sponsor of Ceará and Fortaleza, big clubs in the Northeast of Brazil

Betcris continues to prove itself as the leading sports betting and online gaming operator in Latin America and has set itself the goal of partnering with the leading sports organizations in the region. It is already a sponsor of several sports teams in Latin America, as well as an official sponsor of the NFL and MLB for the area, and as a market leader, the alliances do not end there. This 2022, Betcris started presenting new strategic alliances in Mexico and Peru, but the news only increases. Betcris and the Ceará and Fortaleza clubs have signed agreements that place the company as the official sponsor of the clubs.
This alliance between Betcris with Ceará and Fortaleza confirms the betting company’s commitment to the Brazilian market where it is already present with its brand ambassadors: Ronaldinho Gaúcho and Natalia Gutlier.
Betcris offers online services in 15 countries, on 3 continents, as well as face-to-face service in locations throughout Latin America. Its customer service approach, competitive betting lines and fast payments are some of the advantages that make Betcris the preferred site for those looking to bet on sports and casinos, safely and reliably.
The Brazilian teams come to the Betcris family at a great moment: in addition to being the only ones from the Northeast region to play the First Division of the 2022 Brazilian Championship, they are in international tournaments. Fortaleza will debut in the Libertadores and Ceará will try once again for the Copa Suramericana title.
Angelo Alberoni, Country Manager of Betcris in Brazil indicated that “Betcris is a leader in Latin America and there is nothing more natural than sponsoring two Brazilian soccer giants. With sponsorships in our DNA, we chose to be in Ceará and Fortaleza because of the greatness of both and the strength that represents the Northeast. It will be the first sponsorship of the brand in Brazil and, together with the strongest teams in the Northeast, Betcris will bring to the Brazilian public and, in particular, to the Northeast, its extensive experience in sports betting, which places it in the leadership of the segment in Latin America”.
For his part, Lavor Neto, Director of Marketing and Communication of Ceará, highlighted that: “This partnership comes at an opportune moment. We are talking about the union between a brand with more than 20 years of leadership in the countries where it operates, a football club with 108 years of history and a committed public. It is not surprising that we are a reference in a partner program in the North and Northeast. As we prepare for a South American Cup, we become mutual collaborators with the aim of developing both the Betcris brand in Latin America, as well as Northeast and Brazilian football as a whole.”
Marcelo Paz, president of Fortaleza, also added that “We are very happy with the agreement with Betcris. The Commercial Department has been working to find agreements with more brand exposure in our club, generating great identification with our fans and the market. And Betcris comes to fill this space for three years. It is a considerable sponsorship, an international team brand, which believes in the strength of Ceará soccer, in the strength of Fortaleza, to promote its product. And we, as we always seek to do with our sponsors, more than exposure, we want to activate, generate good business, make the brand feel more and more satisfied when wearing the Fortaleza shirt. We are happy. May it be very beneficial for both parties.”
Betcris is proud of its multiple sponsorships in the region. They are considered an integral part of the operator’s commitment to promote a unified sports gaming industry throughout Latin America. As it continues to expand into new countries in the region, it is actively seeking new sponsorships and partnerships that can further enhance that commitment.
The Ceará and the Fortaleza, join the Betcris family, along with the MLB, NFL, Mexico National Team, Ecuador National Team and a series of clubs and leagues of great importance in the world of sports.
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Amusnet Goes Live on Cactus Gaming and Strengthens its Position in the Brazilian Market

Amusnet Brasil announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market.
With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals. The agreement with the platform includes weekly releases, following a strategy designed to boost operators’ performance and enhance the player experience.
Beyond the games themselves, operators using the Cactus platform will now benefit from Amusnet’s exclusive Jackpot System and Tournament tools, designed to boost player engagement and increase retention rates.
“This go live marks an important milestone in our expansion in Brazil. Being on the Cactus Gaming platform means we’re closer to some of the most strategic operators in the country, delivering not only high-performance games but also complete value-added solutions,” said Marco Pequeno, Country Manager Brazil at Amusnet.
The partnership reinforces Amusnet’s commitment to the igaming ecosystem in Brazil, offering reliable technology, captivating content, and tools that enhance competitiveness for partner operators.
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Dreidel names Elias Liberas as Chief Commercial Officer

Former Ortiz Gaming exec joins proudly Mexican land-based and online slot game producer to spearhead its ambitious expansion plans
Dreidel, the proudly Mexican casino game developer, has strengthened its management team with the appointment of Elias Liberas as Chief Commercial Officer.
Elias joins Dreidel at an important time for the business as it continues to establish itself as the leading land-based slot provider in Latin America, North America and beyond, while pushing into the online market for the first time.
It’s an important hire in that regard, with Elias having a strong track record in the gaming industry. He joins Dreidel from Ortiz Gaming, where he was Commercial Director over a 14-year career with the company. Before that, he worked for Cadillac Jack and Siente.
Elias brings a strong strategic vision and invaluable experience gained across more than 20 years in commercial roles both in and out of the industry, experience that Dreidel will use to continue to scale its business with purpose and pace.
As Chief Commercial Officer at Dreidel, Elias will be responsible for fostering and developing key relationships with operator and supplier partners, and ensuring that the company continues to provide unique experiences for both casinos and their players.
José Shemaria CEO at Dreidel, said: “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.
“Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.
“At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.
“All that’s left for me to do is to officially welcome Elias to the Dreidel family.”
Elias Liberas, Chief Commercial Officer at Dreidel, added: “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.
“Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.
“This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.”
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Inspired Partners with Jogo de Ouro in Brazil

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
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