Latin America
Betcris official sponsor of Ceará and Fortaleza, big clubs in the Northeast of Brazil
Betcris continues to prove itself as the leading sports betting and online gaming operator in Latin America and has set itself the goal of partnering with the leading sports organizations in the region. It is already a sponsor of several sports teams in Latin America, as well as an official sponsor of the NFL and MLB for the area, and as a market leader, the alliances do not end there. This 2022, Betcris started presenting new strategic alliances in Mexico and Peru, but the news only increases. Betcris and the Ceará and Fortaleza clubs have signed agreements that place the company as the official sponsor of the clubs.
This alliance between Betcris with Ceará and Fortaleza confirms the betting company’s commitment to the Brazilian market where it is already present with its brand ambassadors: Ronaldinho Gaúcho and Natalia Gutlier.
Betcris offers online services in 15 countries, on 3 continents, as well as face-to-face service in locations throughout Latin America. Its customer service approach, competitive betting lines and fast payments are some of the advantages that make Betcris the preferred site for those looking to bet on sports and casinos, safely and reliably.
The Brazilian teams come to the Betcris family at a great moment: in addition to being the only ones from the Northeast region to play the First Division of the 2022 Brazilian Championship, they are in international tournaments. Fortaleza will debut in the Libertadores and Ceará will try once again for the Copa Suramericana title.
Angelo Alberoni, Country Manager of Betcris in Brazil indicated that “Betcris is a leader in Latin America and there is nothing more natural than sponsoring two Brazilian soccer giants. With sponsorships in our DNA, we chose to be in Ceará and Fortaleza because of the greatness of both and the strength that represents the Northeast. It will be the first sponsorship of the brand in Brazil and, together with the strongest teams in the Northeast, Betcris will bring to the Brazilian public and, in particular, to the Northeast, its extensive experience in sports betting, which places it in the leadership of the segment in Latin America”.
For his part, Lavor Neto, Director of Marketing and Communication of Ceará, highlighted that: “This partnership comes at an opportune moment. We are talking about the union between a brand with more than 20 years of leadership in the countries where it operates, a football club with 108 years of history and a committed public. It is not surprising that we are a reference in a partner program in the North and Northeast. As we prepare for a South American Cup, we become mutual collaborators with the aim of developing both the Betcris brand in Latin America, as well as Northeast and Brazilian football as a whole.”
Marcelo Paz, president of Fortaleza, also added that “We are very happy with the agreement with Betcris. The Commercial Department has been working to find agreements with more brand exposure in our club, generating great identification with our fans and the market. And Betcris comes to fill this space for three years. It is a considerable sponsorship, an international team brand, which believes in the strength of Ceará soccer, in the strength of Fortaleza, to promote its product. And we, as we always seek to do with our sponsors, more than exposure, we want to activate, generate good business, make the brand feel more and more satisfied when wearing the Fortaleza shirt. We are happy. May it be very beneficial for both parties.”
Betcris is proud of its multiple sponsorships in the region. They are considered an integral part of the operator’s commitment to promote a unified sports gaming industry throughout Latin America. As it continues to expand into new countries in the region, it is actively seeking new sponsorships and partnerships that can further enhance that commitment.
The Ceará and the Fortaleza, join the Betcris family, along with the MLB, NFL, Mexico National Team, Ecuador National Team and a series of clubs and leagues of great importance in the world of sports.
Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.
BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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