SCCG Management, a leading sports entertainment and gaming consultancy, announced its sponsorship of the Arnold Sports Festival South America 2025. This year’s festival, scheduled for April 25-27, 2025, in São Paulo, Brazil, will feature Thunder Fight, showcasing the dynamic world of mixed martial arts (MMA) to South American audiences.

The Arnold Sports Festival South America, established in 1989 and named after Arnold Schwarzenegger, is the continent’s largest multi-sport event, attracting over 100,000 attendees annually. The festival encompasses a wide array of competitions, including professional bodybuilding, fitness, figure, and bikini expos.

This year, the Thunder Fight Championship will be a highlight of the festival, bringing together top MMA athletes for a series of thrilling bouts. SCCG Management’s sponsorship underscores its commitment to supporting innovative and engaging sports events worldwide.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to sponsor the Arnold Sports Festival South America and to feature the Thunder Fight as a centerpiece of this prestigious event. Our involvement reflects our dedication to supporting diverse and innovative sporting events that captivate fans globally. The Thunder Fight Championship exemplifies the dynamic and evolving nature of sports entertainment, and we are proud to contribute to its success.”

SCCG Management’s sponsorship will be prominently displayed throughout the event, including branding within the fight arena and promotional materials, ensuring a memorable and entertaining experience for participants and spectators alike.

This sponsorship aligns with SCCG Management’s mission to foster growth and innovation within the sports and gaming industries. By supporting the Arnold Sports Festival South America and the Thunder Fight Championship, SCCG Management continues to demonstrate its dedication to enhancing the sports entertainment landscape and engaging with communities across the globe.

SOFTSWISS, a leading global provider of iGaming software, has released a new edition of the iGaming in Brazil Market Research, offering a detailed overview of the newly regulated Brazilian market in 2025. This guide provides operators with insights into licensing, regulatory compliance, and market trends as Brazil enters a new era of online gaming.

Brazil, the largest country in South America, has solidified its position as a high-potential iGaming market. With a population of over 218 million and a GDP of USD 2.33 trillion, the country is one of the fastest-growing economies globally. Digital adoption is also soaring, with over 86% of Brazilians actively using the internet and mobile penetration exceeding 97%.

Following the official launch of full iGaming regulation in January 2025, the market is expected to grow significantly, with projections estimating its value at USD 10 billion by 2029. To ensure sustainable industry development, the regulating body implemented strict compliance measures, player protection policies, and structured licensing frameworks.

The regulatory landscape in Brazil has undergone a substantial transformation, culminating in the enforcement of Law No. 14.790 in 2023, which formalised the market, and the establishment of the Secretariat of Prizes and Bets (SPA/MF) in 2024. From 1 January 2025, only licensed operators can legally provide online gaming and betting services.

Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, commented on the early months following the regulatory changes: “The regulation of Brazil’s iGaming market has been one of the most significant industry milestones in recent years. While the new framework provides stability and legal clarity, operators must navigate a highly regulated environment with rigorous compliance requirements. The first months of 2025 have already highlighted key challenges, such as taxation structures and licensing complexities. However, such strict regulation also provides opportunities for well-prepared businesses to establish a strong presence in this market.”

The iGaming in Brazil Market Research is a vital resource for businesses looking to enter or expand in the regulated market. The report provides an explicit breakdown of the following critical aspects:

• Regulatory Compliance: Local ownership requirements, licensing processes and tax structures, including specific сosts and rates.
• Security and Data Protection: Mandatory measures like ISO 27001 certification, “bet.br” domain registration, and storing data within Brazil. 
• Player Behaviour Trends: Preferences in online casino and sports betting, including game types and betting habits.
• Localisation Strategies: The importance of Brazilian Portuguese interfaces, mobile-first gaming, and local payment solutions such as PIX.
• Advertising and Payment Regulations: Compliance requirements, marketing restrictions, and the latest financial transaction rules.

As Brazil’s regulated iGaming market matures, operators must remain agile in adapting to legal developments and consumer expectations. With its extensive market knowledge and robust solutions, SOFTSWISS continues to help industry players achieve sustainable growth in the region. 

Notably, Rubens Barrichello, Non-Executive Director for Latin America at SOFTSWISS, was actively involved in the research re-launch process. Leveraging his deep understanding of Brazilian consumer behaviour and his experience in fostering local partnerships, Rubens provided valuable insights into market localisation strategies and player engagement approaches, helping to ensure the report reflects the unique cultural and technological landscape of Brazil.

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

SOFTSWISS, a leading iGaming software provider, announced that its Jackpot Aggregator, a comprehensive player engagement solution, has successfully obtained certification for the Brazilian market.

Following its flagship product, the SOFTSWISS Game Aggregator, which was the first to be certified in Brazil, SOFTSWISS has now received approval for its engagement tool, the Jackpot Aggregator, meeting all technical and legal requirements set by Brazilian authorities. Both products – the SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator – can be used independently or together, significantly enhancing casino KPIs.

With iGaming regulations effective 1 January 2025, companies planning to operate in the country must obtain the certification. The regulation enforces responsible gambling standards, aligning with principles already adopted in many regulated markets.

For operators legally operating in the Brazilian market, the key priority is to engage with players responsibly while delivering a captivating gaming experience using approved, secure, and effective tools.

The SOFTSWISS Jackpot Aggregator provides various flexible jackpot mechanics tailored to enhance user engagement across different player segments. Among its standout features are multi-level prizes, prize drops, branded jackpots, and others. 

To maintain this high level of performance, SOFTSWISS strengthened its commitment to the Brazilian market by appointing Rubens Barrichello, the legendary Brazilian Formula 1 driver, as a Non-Executive Director. Additionally, to ensure seamless operations and swift response to ongoing needs, SOFTSWISS has established a dedicated team of local business development managers in Brazil.

Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, commented: “We are thrilled to bring the Jackpot Aggregator to the Brazilian market. Brazil is a massive and rapidly growing market, and we already have potential certified clients there who are actively seeking innovative engagement tools. The Jackpot Aggregator is the perfect solution to meet these demands, providing operators with powerful tools to enhance player retention and engagement.”

The Jackpot Aggregator can be seamlessly launched with the Game Aggregator. The SOFTSWISS team will be available to discuss partnerships in Brazil and other markets at the SBC Summit Rio on 25 to 27 February

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds several gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.