PENN Entertainment Inc. is elevating the ESPN BET Sportsbook experience with the launch of a major product feature, FanCenter. Coming this summer, the all new FanCenter creates a personalized hub within ESPN BET that will allow customers to easily find wagering markets based on their favorite teams, players, and ESPN fantasy football rosters. This dedicated hub, powered by ESPN and ESPN BET’s account linking technology, will offer fans the ultimate interconnected media, betting, and fantasy experience.

Key components of FanCenter include:

• A “For You” page of curated player props, game markets, and custom parlay offerings to help fans quickly find bets related to their favorite teams, fantasy rosters, and wagering history.

• The “Fantasy Bet Builder,” which highlights markets correlated to a user’s ESPN Fantasy roster, allowing them to back their squad in just a few taps.

• Integrated functionality with ESPN BET’s player insights feature, enabling users to quickly browse recent player stats and trends to inform their prop betting selections.

• Quick access to view current Mint Club promos and rewards.

In addition to fantasy-related markets within FanCenter, a new “Find a Bet” icon on the ESPN Fantasy app will allow players to view markets related to their roster and add selections directly to their ESPN BET bet slip. Last year, ESPN Fantasy Football set an all-time mark with more than 13 million people playing the game.

“FanCenter introduces a completely new level of personalization for ESPN BET and represents our biggest product leap yet. It taps into our players’ fandom in smart, creative ways while connecting seamlessly with ESPN’s industry-leading fantasy football platform. This is what sets ESPN BET apart and football season is the perfect time to show it off,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

“FanCenter is the perfect combination of fandom, fantasy and personalized betting all wrapped into the ESPN BET betting experience. FanCenter showcases how we can serve fans across our platforms in a way that nobody else in the market can because of our industry-leading ESPN Fantasy platform and account-linking capabilities,” said Mike Morrison, Vice President ESPN BET and ESPN Fantasy.

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The past month marked a pivotal moment in NASCAR’s push toward innovation as NASCAR and nVenue worked to deliver a new way to watch the race. Using nVenue’s in-race betting product to focus on head-to-head matchups, nVenue’s real-time predictive probabilities for each matchup were integrated into the race broadcast.

NASCAR and nVenue have worked together since 2023 and recently reached a multi-year agreement to extend their partnership. As a data partner, nVenue has built a live betting product that allows fans to bet on hundreds of markets during races. nVenue worked with NASCAR to build out live head-to-head markets for each matchup of the In-Season Challenge.

nVenue integrated its proprietary artificial intelligence and machine learning platform for live sports with the In-Season Challenge broadcasts. The integration kicked off during the opening race of the In-Season Challenge and continued throughout the Challenge, delivering a new level of real-time insight directly into the broadcast experience.

At the same time, fans across the world were able to place bets in real-time on head-to-head driver matchups, stage winners, and dozens of new in-race markets, marking a historic first for the sport.

Behind the scenes, nVenue’s commitment to execution was on full display. Co-Founder and Chief Sports Officer, Bruce Sears, was in the production control room for the opening race, working hand-in-hand with multiple teams and resources required to bring the integration to the air.

“nVenue has been a fantastic data partner. One of the great things about nVenue’s partnership is in addition to the live betting product it has built, nVenue has the ability to turn odds into probabilities that can be shown on live broadcasts to further promote fan engagement. This lined up well with the format of the In-Season Challenge, allowing us to provide fans with a way to follow the live probabilities of each matchup throughout every lap of the race,” said Joe Solosky, NASCAR, Managing Director, Sports Betting.

“nVenue’s real-time predictive probabilities came to life during live NASCAR racing to provide a richer experience of the sport, for fans watching, betting, or both. The nVenue platform meets the incredibly demanding speed and precision required for motorsports, but also sets a new standard for fan engagement and in-race betting. It’s a testament to our team’s unparalleled expertise in bringing such complex, data-driven innovation to market at scale. Innovation has only just begun, and we are excited to continue this work with leagues, media, and sports betting to bring these worlds together for the best experiences in live sports,” said Sears.

With broadcast, betting, and data now converging on race day, this collaboration between NASCAR and nVenue is signaling the future of how fans engage with the sport, one lap at a time.

VSiN, The Sports Betting Network, announced it will air the second season of the betting industry’s first docuseries to bring viewers behind the scenes of the world’s biggest legal betting contest. “Circa Survivor: The Quest for $14.2 Million” debuts its first episode Tuesday, August 5 at 9 p.m. ET/6 p.m. PT on VSiN.com and YouTubeTV.

Produced by Longball Productions, the sports betting docuseries follows contestants as they navigate the 2024 Circa Sports Circa Survivor Pro Football Contest – the largest sports contest of its kind in the world – with a prize of $14.2 million. The show captures the excitement and drama of this high-stakes contest, as well as the characters involved, to see who will win a winner-take-all prize. This year features familiar faces and new contestants alike, including celebrity sightings such as Dana White and Greg Maddux.

Hosted by sports betting venture Circa Sports, Circa Survivor requires contestants to walk through the door to sign up, giving the docuseries filmmakers access to sports betting enthusiasts nationwide. Contestants then make their weekly picks through a local proxy service or in person, where producers follow the thrills and agony of this wild ride through the pro football season. The series features a vast array of characters and incredible stories, including fan favorites and players that viewers will love to hate.

There will be a total of ten episodes in this season.