Brightstar Lottery Announces Launch of its Patented Cash Pop Game with Pennsylvania Lottery
Award winning draw game now available with 17 U.S. Lotteries
Brightstar Lottery PLC announced that its patented Cash Pop™ draw-based game is now available through the Pennsylvania Lottery. Pennsylvania is the 17th U.S. state to launch Cash Pop, which has four daily drawings at multiple price points including $1, $2, $5, $10, and $20. This will be the first lottery to launch with a $20 price point in place, and only one other lottery offers the $20 price point today.
“Brightstar’s Cash Pop game will enhance the Pennsylvania Lottery’s draw-game portfolio and engage new players with its easy-to-play game mechanics,” said Drew Svitko, Pennsylvania Lottery Executive Director. “We believe the game’s personalized gameplay experiences will resonate with our players and enable us to generate more funds for programs that benefit older Pennsylvanians.”
“Building on our strong momentum to expand the reach of our exciting, proprietary game, we are thrilled that Brightstar’s Cash Pop game is now live with the innovative Pennsylvania Lottery,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery. “The Cash Pop game has proven successful throughout the U.S., and now the Pennsylvania Lottery can generate more funds for programs that benefit older residents with simple and flexible gameplay features that players enjoy.”
The Cash Pop game gives players the ability to strategize their wager and create their own personalized experience every time they play, which has proven to be highly engaging among players where the Cash Pop game is offered.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the U.S. and eight of the world’s 10 largest lotteries.
