BALLY’S AND BKB BARE KNUCKLE BOXING LAUNCH FULLY INTEGRATED 360 PARTNERSHIP IN TECHNOLOGY, VENUE, AND BROADCAST DISTRIBUTION
Bally’s Corporation and BKB Bare Knuckle Boxing today unveiled Bally’s Fightnight by BKB, a fully integrated 360 partnership that unites Bally’s proprietary sensor technology, Bally’s owned casino venues, and exclusive broadcast distribution into a single, seamless combat entertainment ecosystem. The franchise debuts Friday, January 9, 2026, at the Hard Rock Hotel & Casino Biloxi, where advanced sensors embedded in fighter wrist wraps will capture punch volume, punch type, and force of impact in real time, delivering a gamified experience to fans both inside the arena and across Bally’s digital platforms, including the Bally Sports Live apps and Stadium free ad-supported TV (FAST) channel.
The concept originated in 2021 through a pilot led by BKB CEO David Tetreault and Bally’s Chairman Soo Kim under Oscar De La Hoya’s KO Entertainment. Now realized as a complete 360 activation, the partnership leverages bare knuckle boxing’s glove-free format – the cleanest and most measurable striking discipline in combat sports – as the ideal proving ground for Bally’s proprietary sensor system. Every punch becomes quantifiable data, instantly transforming elite bouts into interactive, data-driven spectacles.
David Tetreault, CEO of BKB Bare Knuckle, said: “Four years ago Soo Kim and I dreamed of building the most data-backed combat sport on earth. Today, with Bally’s, that dream becomes Bally’s Fightnight by BKB. Bare knuckles give us the cleanest data possible; Bally’s gives us the platform to make that data entertaining, interactive, and profitable for fans everywhere.”
The sensor platform powers an enhanced storytelling experience with data-enriched broadcast graphics and immersive second-screen experience accessible via the Bally Sports Live mobile apps and Stadium FAST channel. Fans will receive live punch metrics including volume, velocity, and impact force; real-time leaderboards; predictive betting; fantasy-style scoring; heat maps; punch-type breakdowns; and fighter power rankings. The same data stream enhances the in-venue atmosphere through integrated arena displays, creating a unified experience from ringside to remote viewing.
Soo Kim, Chairman of Bally’s, said: “Bally’s has always been about creating experiences you can’t get anywhere else. Combining Bare Knuckle Boxing’s raw intensity with proprietary sensor technology and then scaling it globally, including our newly acquired properties in the UK and Australia, is exactly why we’ve built the Bally’s ecosystem the way we have.”
Jon Lin, SVP and GM of Bally’s Media, said: “For the first time ever, fans in our venues and watching at home will share the exact same live data feed; punch speed, force, volume, everything. It’s like having a second screen built into the fight itself. This is the most immersive combat sports broadcast we’ve ever produced.”
The partnership launches with a multi-event schedule staged exclusively inside Bally’s-owned properties, beginning with Hard Rock Hotel & Casino Biloxi and expanding to additional Bally’s destinations nationwide. All production, distribution, and fan engagement flow through Bally’s integrated digital ecosystem, ensuring seamless access for in-venue and remote audiences alike.
The debut card, Bally’s Fightnight by BKB: Biloxi, takes place on Friday, January 9, 2026, at Hard Rock Hotel & Casino Biloxi, Mississippi, with doors opening at 6:00 PM CT and first bell at 7:00 PM CT. The event will be broadcast exclusively on the Bally Sports Live app and Stadium channel. Tickets are available now at bkbtickets.com/ballysbiloxi. Fighter lineup will be announced in the coming weeks.
