Clever Advertising partners with Spotlight Sports Group to scale Pickswise

Clever Advertising will contribute to the Pickswise content strategy and delivery, while working alongside Spotlight in an equal partnership to launch a redesigned Pickswise app. This partnership represents a significant strategic step in Clever Advertising’s U.S. expansion. With over 15 years of experience in performance marketing and a track record of delivering over 25.6 billion impressions and nearly a million first-time depositors in 2024 alone, Clever Advertising is uniquely positioned to help scale Pickswise to new heights and to deepen its footprint with operators and audiences across North America.

“The partnership with Pickswise is a significant milestone in our U.S. growth journey,” said Marcos Oliveira, Chief Operating Officer of Clever Advertising. “Pickswise has earned the trust of American sports fans by consistently delivering high-quality, data-driven content. By combining Spotlight’s expertise with our experience in acquisition, performance marketing, and audience engagement, we are building the foundation for even greater reach and stronger partnerships in one of the most competitive and exciting markets in the world.”

The newly designed Pickswise app delivers a faster and more intuitive experience for millions of sports fans. Featuring streamlined navigation, enhanced betting insights, and tools that make following and acting on expert picks easier than ever, the app also introduces a new reaction feature that provides greater transparency into community sentiment around each pick, bringing fans closer together in the process.

Spotlight Sports Group’s CEO Mark Renshaw added: “This partnership brings together the complementary strengths of Pickswise and Clever Advertising, leveraging our combined expertise to drive growth and innovation in the sports betting industry. Having already collaborated successfully on Racing Post, we know Clever to be an innovative, results-driven partner. And having built Pickswise into one of the U.S.’s leading free sports betting content brands, we’re excited to now work alongside Clever to take it even further. Together, we’re entering the U.S. market stronger, ready to deliver an improved experience for sports bettors and enhance the Pickswise brand.”

This new partnership demonstrates Clever Advertising’s commitment to continuous evolution and cements its claim in the Sports industry, ensuring leadership in acquiring high-value traffic and the modern player. By leveraging Pickswise’s established brand and reach with Clever Advertising’s global marketing capabilities, the partnership aims to create a truly scalable acquisition channel for operators for the high-traffic NFL season and beyond.