Auto Legends Appoints Industry Veteran Jaim Friesen as Studio General Manager

September 24, 2025

1 min read

Autoverse Studios, the studio behind the innovative skill-based racing game Auto Legends has tapped Jaim Friesen, a highly experienced product and marketing innovator, to lead the charge as its new Studio General Manager. With 25 years of experience and a track record that includes some of mobile gaming’s biggest hits, he joins the team at a pivotal moment.

“Jaim has helped launch billion-dollar games, built global teams and knows exactly how to scale a studio,” said Peter Pham, CEO of Auto Legends. “He’s uniquely experienced across subscription, skill-based, and free to play, and as a die-hard car enthusiast, he deeply understands the community we’re tapping into.”

Friesen’s Career Highlights

Scopely – Helped shape the go-to-market strategy and centralized the brand and paid marketing for MONOPOLY GO!, which became the biggest new mobile game launch in years.
GSN Games – Scaled Tiki Solitaire TriPeaks to more than 100 million run rate, pioneering social play in solitaire games. Tiki Solitaire grew into a top 50 grossing mobile title and became the #1 Solitaire title worldwide for more than three years.
EA / Pogo / Origin – Rose from Community Manager to Senior Producer at Pogo to Director of Product at Origin, building social and monetization systems that have since become industry standards. Innovated in everything from live ops to team culture to creative product design.

“Auto Legends has all the right ingredients to be a breakout hit,” said Jaim. “A killer concept, a passionate and talented team, a built-in fan base of car enthusiasts already fueling momentum. I’m excited to help this exceptional team turn it into something truly massive.”