Octoplay accelerates US expansion with Hard Rock Bet Casino partnership in New Jersey

Octoplay solidifies its position in the North American market by launching with Hard Rock Bet Casino in New Jersey, marking the company’s third major US operator partnership in just two months. This strategic collaboration brings Octoplay’s proven game portfolio to one of New Jersey’s fastest-growing online casino platforms, further establishing its momentum in a key regulated iGaming market.

Hard Rock Bet Casino players in New Jersey now have access to Octoplay’s most successful titles, including player favourites 777 Hot Reels and Eggsponential, which have consistently ranked among top performers across the company’s network of tier one operators. This partnership represents a significant step in Octoplay’s North American strategy, building on previous launches with other top operators.

“Hard Rock Bet’s rapid growth trajectory and strong brand presence make them the right partner for our next phase in New Jersey,” says Carl Ejlertsson, CEO of Octoplay. “We’re excited to build a long-term partnership together as we continue expanding our US operator network.”

Rich Criado, VP of Casino at Hard Rock Bet, said: “At Hard Rock Bet Casino, we’re always focused on providing our players with the most engaging gaming experiences available, with more than 3,300 titles and growing. Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment, and we’re excited for our players to enjoy these fresh, new offerings.” 

Octoplay holds active licenses in 12 jurisdictions including the UK, Sweden, Netherlands, Italy, Denmark, Romania, Belgium, Greece, Malta, Slovakia, Ontario, and New Jersey, with provisional approval in Michigan. With yet another North American launch, Octoplay is accelerating its momentum in the region, using New Jersey as its gateway to expand further into the biggest iGaming market throughout 2025 and beyond.