Belatra Games, the specialist online slots developer, has partnered with LatAm-focused operator bplay to strengthen its presence in the region.bplay is renowned as a pioneer in Argentina’s iGaming industry thanks to an omnichannel strategy that delivers safe, engaging, and seamless entertainment.

Belatra’s games will be integrated into the operator’s casino lobby and will grant bplay’s players instant access to an extensive suite of content. Games within Belatra’s collection include Blast the Bass, Cyber Gypsies, Bears Tricks and recently released Voodoo Coins.

Lucila M. Barletta, Belatra Games’ Head of Accounts LatAm commented: “Partnering with bplay exemplifies our commitment to delivering exceptional player experiences in key Latin American markets. bplay is a force in the region, and we’re looking forward to a long and successful collaboration.”

Leopoldo Saravi, Gerente Producto, bplay: “Belatra is brilliant at producing engaging content that instantly connects with LatAm players. Bringing its extensive portfolio of games onto our platform ensures we continue to meet the evolving needs of our knowledgeable audience.”

Gamanza Engage is proud to announce a strategic partnership with Grupo Jer, one of the most prominent business groups in Colombia and a respected operator in multiple regulated iGaming markets across Latin America. This new collaboration marks a significant milestone in Gamanza Engage’s mission to become the leading provider of player engagement solutions in the region.

Grupo Jer operates from Colombia, a jurisdiction widely recognized for its maturity, regulatory standards, and strong player protection framework. The country was the first in Latin America to establish a fully regulated online gaming market, and its regulatory leadership continues to shape the region’s evolution. For Gamanza Engage, partnering with an enterprise that thrives in this environment is a clear endorsement of the company’s reliability, compliance standards, and product excellence.

As part of the deal, Grupo Jer will integrate Gamanza Engage’s full suite of engagement products, including loyalty, gamification, mini-games and tournaments. This unified platform will allow the operator to deliver deeply personalized and interactive player experiences across their brands, while simultaneously gaining the operational benefits of automation, segmentation, and real-time data.

Grupo Jer is part of a large-scale conglomerate with a diversified portfolio of operations and strong presence across Central and South America.

“At Grupo Jer, we’re always looking to innovate and deliver outstanding experiences to our customers. After reviewing several alternatives, we selected Gamanza Engage because of the flexibility of their suite, the quality of their gamification tools, and the alignment with our long-term vision for player engagement”

Laura Esparza, Commercial Director for Grupo Jer

This partnership further strengthens Gamanza Engage’s presence in Latin America and reinforces the company’s commitment to supporting regulated markets with cutting-edge technology and strategic collaboration.

For more information, visit www.gamanzaengage.com and www.grupojer.com

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.

This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.

“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”

EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.

“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”

The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.

“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”