Dreidel names Elias Liberas as Chief Commercial Officer

Former Ortiz Gaming exec joins proudly Mexican land-based and online slot game producer to spearhead its ambitious expansion plans 

Dreidel, the proudly Mexican casino game developer, has strengthened its management team with the appointment of Elias Liberas as Chief Commercial Officer.

Elias joins Dreidel at an important time for the business as it continues to establish itself as the leading land-based slot provider in Latin America, North America and beyond, while pushing into the online market for the first time.

It’s an important hire in that regard, with Elias having a strong track record in the gaming industry. He joins Dreidel from Ortiz Gaming, where he was Commercial Director over a 14-year career with the company. Before that, he worked for Cadillac Jack and Siente.

Elias brings a strong strategic vision and invaluable experience gained across more than 20 years in commercial roles both in and out of the industry, experience that Dreidel will use to continue to scale its business with purpose and pace.

As Chief Commercial Officer at Dreidel, Elias will be responsible for fostering and developing key relationships with operator and supplier partners, and ensuring that the company continues to provide unique experiences for both casinos and their players.

José Shemaria CEO at Dreidel, said: “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.

“Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.

“At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.

“All that’s left for me to do is to officially welcome Elias to the Dreidel family.”

Elias Liberas, Chief Commercial Officer at Dreidel, added: “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.

“Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.

“This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.”