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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

 

The Draw-Based Games Come as Part of Larger Aggregation Agreement Between NeoPollard Interactive, Aristocrat Interactive and Inspired Entertainment 
Aristocrat Interactive™ – a leading B2B provider of gaming content, technology, hardware, and services – in collaboration with NeoPollard Interactive and Inspired Entertainment announced the launch of the first-ever Virtual Sports games available in the U.S. iLottery market, accessible exclusively with the Virginia Lottery.
Known as “VSports,” these new content options, developed by Inspired Entertainment, ensure the sports season never ends for Virginia Lottery players. NeoPollard is a joint venture between Pollard Banknote and Aristocrat Interactive. As part of this joint venture, Aristocrat Interactive developed a customer integration offering for VSports through its aggregation system, Fusion™, allowing the Virginia Lottery to benefit from this new game category and be able to offer its players football, basketball and horse racing draw games all under one digital platform.
“Our commitment to providing best-in-class lottery content is strengthened by robust third-party integration capabilities with content providers like Inspired Entertainment,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “The introduction of these first-of-its-kind draw games for the Virginia Lottery exemplifies how customers can benefit from strategic integrations that drive new innovations and improvements in available content for players.”
Each VSports game runs on a specific schedule, allowing players to place bets on a virtual event of their choosing. Through the use of a certified random number generator (RNG) and similar to other online games, all VSports games are simulated ensuring results are fair and random. The outcome of live sporting events has no impact or influence on VSports. While VSports in Virginia will be implemented using a lottery draw game format, the entertainment value—particularly for sports fans—will be significantly enhanced. Additionally, these games can be played every two to three minutes, offering a frequent experience.
“Through the Virginia Lottery’s agreement with NeoPollard Interactive, we are delivering unique content for a diverse set of players while also attracting new audiences,” said Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery. “This relationship allows us to provide a wide range of new, distinctive games that we are confident will be exciting and appealing to our players, while also supporting the Lottery’s overall mission of raising revenue for K-12 public education in the Commonwealth.”
This integration supplements the expansive iLottery content library for the Virginia Lottery while also showcasing the depth and variety of content offerings Aristocrat Interactive can provide for its customers and, in turn, players of varying interests.
“We are honored to work with Aristocrat Interactive through its contract with NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, President and CEO of Inspired Entertainment. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for a good cause.”
Additional VSports are expected to be made available via the Virginia Lottery over time, with this initial launch representing a significant step forward in providing players with new and exciting content options all year round.

Industry News

Maryland Casinos Generate $165.7 Million in Gaming Revenue During July

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Maryland’s six casinos combined to generate $165,661,894 in revenue from slot machines and table games during July 2025. The statewide total was down $4,159,416 (-2.5%) compared to July 2024.

Casino gaming contributions to the state during July 2025 totaled $71,857,827, a decrease of $305,727 (-0.4%) compared to July 2024. The July 2025 contributions included $51,742,064 to the Education Trust Fund, a decrease of $272,892 (-0.5%) compared to July 2024.

Casino gaming revenues also support the communities and jurisdictions where the casinos are located, Maryland’s horse racing industry, and small, minority- and women-owned businesses.

Maryland’s six privately owned casinos offer both slot machines and table games: MGM National Harbor in Prince George’s County; Live! Casino & Hotel in Anne Arundel County; Horseshoe Casino Baltimore in Baltimore City; Ocean Downs Casino in Worcester County; Hollywood Casino Perryville in Cecil County; and Rocky Gap Casino Resort in Allegany County.

The gaming revenue totals for July 2025 were as follows:

MGM National Harbor (2261 slot machines, 208 table games)

$68,587,339 in July 2025, a decrease of $3,396,384 (-4.7%) from July 2024

Live! Casino & Hotel (3832 slot machines, 179 table games)

$59,702,771 in July 2025, a decrease of $2,860,124 (-4.6%) from July 2024

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Horseshoe Casino (1365 slot machines, 115 table games)

$14,415,536 in July 2025, an increase of $1,098,302 (8.2%) from July 2024

Ocean Downs Casino (900 slot machines, 18 table games)

$10,236,754 in July 2025, an increase of $615,672 (6.4%) from July 2024

Hollywood Casino (731 slot machines, 23 table games)

$7,622,642 in July 2025, an increase of $325,372 (4.5%) from July 2024

Rocky Gap Casino (630 slot machines, 12 table games)

$5,096,851 in July 2025, an increase of $57,746 (1.1%) from July 2024.

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Compliance Updates

Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering

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The Illinois Gaming Board (IGB) adopted new rules that expand existing restrictions on advertising, marketing and promotions for licensed casino, video gaming, and sports wagering operators including a ban on advertising on college campuses and new requirements to protect the public, especially young people and problem gamblers.

“By adopting these measures, the IGB is building upon existing regulations to implement additional safeguards and standards that further protect the public and encourage responsible gambling habits. These regulations provide for clear, consistent, ethical, and transparent advertising and marketing guidelines for all casino, video gaming, and sports wagering operations under IGB jurisdiction,” said IGB Administrator Marcus D. Fruchter.

While previous IGB rules placed restrictions on advertising and promotional content which included prohibitions against false or misleading claims and other restrictions, the new rules go farther to ensure advertisements are not placed in locations where they are likely to be seen by underage or vulnerable populations. The expanded rules also require operators to maintain advertising records and include prominent, responsible gaming messages in advertising, marketing and promotions.

After assessing the advertising and marketing rules for sports wagering adopted in 2020, the IGB determined that those limitations apply equally to video gaming and casinos. The IGB further determined to enhance the existing rules to best assure an ethical advertising environment that restricts enticements to minors and those with gambling problems.

The revised advertising and marketing rules which expanded and codified practices for all gambling segments under IGB jurisdiction are now effective, following a public notice and comment period, the May 13, 2025 approval from the Illinois General Assembly’s Joint Committee on Administrative Rules (JCAR), and publication by the Secretary of State in the Illinois Register Issue 31 on August 1, 2025.

The rules feature requirements for Illinois operators including:

• Prohibition from having advertisements or promotions published, aired, broadcast, displayed, or distributed on any college or university campus, or college or university media outlets such as college or university newspapers and radio or television broadcasts, or any sports venues used primarily for college and university events.

• Prohibition from depicting college or university students, colleges or universities, or college or university settings.

• Retention of copies of all advertising and marketing materials including a log of when and how those materials have been published, aired, displayed, or distributed.

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• Allowing patrons the option to unsubscribe or opt out of advertising, marketing or promotional materials. Additionally, operators should comply with any patron request to unsubscribe or opt out of receiving materials as soon as practicable.

• Prohibition on entering into agreements with third parties to conduct advertising or marketing on behalf of, or to the benefit of, the Illinois operator when compensation is dependent upon, or related to, the volume or outcome of wagers.

• Include problem gambling text as determined by the Illinois Department of Human Services in all advertising and marketing materials.

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Latest News

VIP Play and Decentral AI Announce Strategic Partnership to Shape the Future of AI-Powered Sports Entertainment

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VIP Play Inc., a leader in immersive sports entertainment technology, and Decentral AI, the universal AI orchestration platform, have announced a groundbreaking partnership designed to redefine the future of entertainment through responsible, scalable, compliant, and intelligent AI deployment. Together, they are not just implementing technology – they are defining how the entire sports industry will leverage AI for the next decade.

This collaboration is unlocking transformative capabilities:

• Data analytics that create more engaging, hyper-personalized experiences

• Predictive insights that anticipate needs before they’re expressed.

Through the partnership, VIP Play is:

• Setting the gold standard for AI governance and player data protection globally

• Building AI systems that optimize operations while maintaining strict compliance

• Creating a competitive advantage of compliant AI that will compound over the coming years

• Establishing a model that other entertainment companies will aspire to follow.

“We’re not just deploying AI—we’re defining how the industry will responsibly evolve with AI over the next decade. Decentral AI provides the flexibility, compliance, and intelligence that allows us to personalize and elevate player experiences at scale. This partnership gives us a strategic edge while ensuring we lead with integrity. All of our innovation with AI will be designed in a Compliance First approach and technical methodology,” said Les Ottolenghi, CEO of VIP Play.

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This partnership opens doors to:

• Experience Expansion: Focus AI on the entertainment aspects of the fan experience for Sports and Sporting Events

• Innovation Leadership: Joint development of AI capabilities that don’t exist anywhere else in the industry

• Industry Transformation: Setting new benchmarks for what’s possible when AI meets entertainment

• Strategic Advantage: Creating barriers to entry that protect market position while driving industry-wide innovation.

Partnering with VIP Play unlocks AI’s full potential in sports entertainment. Our platform ensures their models run securely across any infrastructure, while maintaining complete data sovereignty and compliance. Together, we’re building the backbone for an intelligent, ethical, and scalable future in entertainment,” said Marouen Helali, Founder of Decentral AI.

As the entertainment industry continues to evolve, the partnership between VIP Play and Decentral AI positions both companies at the forefront of innovation. This collaboration goes beyond technology—it’s a shared commitment to shaping the future of entertainment through responsible AI deployment.

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