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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

 

  • Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
  • iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
  • Superbet is the latest company to adopt this new feature
  • Initial Live Data release also popular among travel, finance, retail and entertainment sectors
  • This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.
An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.
Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.
The new solution offers several key advantages for advertisers, including:
  • Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
  • Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
  • Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.
While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.
Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”
The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.
With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.
Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.
Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.
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SPAIN’S LEO MARGETS HAS CHANCE TO BE THE FIRST WOMAN IN POKER HISTORY TO BECOME WORLD CHAMPION

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Leonore “Leo” Margets is the first woman to reach the WSOP Main Event final table since Barbara Enright 30 years ago.

The final table of the 2025 World Series of Poker (WSOP) Main Event is a historic one, as for the first time in 30 years a woman is among the final nine players competing for poker’s most coveted prize.

Leonore “Leo” Margets, a professional poker player from Barcelona, Spain, will be only the second woman in WSOP history to play at the WSOP Main Event final table since Poker Hall of Fame inductee Barbara Enright finished in fifth place in 1995.

Making the Final Nine of the 2025 WSOP Main Event, Margets has secured at least $1 million in prize money, adding to her over $2 million in recorded live tournament winnings.

Achieving a historic accomplishment that is an overwhelming positive for the game of poker, Margets has an opportunity to make even more history by potentially being the first woman ever to win the WSOP Main Event.

Claiming her lone WSOP bracelet in the $1,500 No Limit Hold’em – The Closer tournament at the 2021 WSOP ($376,850 top prize), Margets’ second career bracelet may be the most prestigious one a poker player can win.

With 16 players remaining during Day 8 of the 2025 WSOP Main Event, nearly the entirety of Margets’ chip stack would enter the pot preflop as she called off a three-bet all-in by Sergio Veloso. Holding pocket jacks to Veloso’s ace-king offsuit, despite an ace arriving on the flop, Margets hit a runner-runner flush to give her not only the chips but the momentum needed to reach the WSOP Main Event final table.

Interviewed by PokerGO sideline reporter Jeff Platt moments after officially reaching the WSOP Main Event final table, Margets, surrounded by adoring supporters, was all smiles as she reflected on her achievement.

“It’s so unreal, it is a dream,” Margets said. “I’m so glad that I’m cheering (with my rail), it means so much. How lucky I am to live this!”

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The final table of the 2025 WSOP Main Event will resume at the Las Vegas Horseshoe and Paris on Tuesday, July 15th with action beginning at 1:30 P.M. local time. Poker fans and players can watch the action on PokerGO, as well as on the PokerGO YouTube channel.

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GeoLocs Partners with Green Brick Labs to support their brand Maverick Games

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GeoLocs Partners with Green Brick Labs to support their brand Maverick Games

 

GeoLocs, the industry-leading geolocation product developed by mkodo, is pleased to announce a new partnership with Green Brick Labs to launch Maverick Games, an emerging operator in the online gaming sector. This collaboration reinforces GeoLocs’ commitment to supporting operators with robust, regulation-ready geolocation services that deliver a smooth and secure player experience.

Through this partnership, Maverick Games will utilise GeoLocs’ advanced geolocation platform to ensure compliance with jurisdictional requirements in regulated markets, while providing a seamless user journey across web and mobile environments.

“We’re delighted to be partnering with Maverick Games,” said Will Whitehead, Commercial Director at mkodo. “They bring an exciting and fresh perspective to the iGaming space, and we’re proud to support their expansion with a solution that not only meets regulatory demands but also puts the player experience front and centre.”

GeoLocs is designed specifically for the iGaming industry and benefits from over 13 years of experience in supporting operators and platform providers across regulated markets in North America, Latin America, and beyond. The platform is certified by GLI and the AGCO, and holds ISO 27001 accreditation—offering operators a secure, scalable, and regulator-approved solution for location verification.

Maverick Games is known for its innovative outlook and dedication to creating a user-first betting experience. As the brand continues to grow and enter new regulated markets, having a trusted geolocation partner was a critical requirement.

“Our goal is to build a product and brand that players love and trust,” said Matt Rathbun, CEO at Green Brick Labs. “To do that, we need partners who share our values of innovation, integrity and great UX. GeoLocs stood out for its reputation, proven track record in regulated markets, and the ease of integration. We’re excited about what we can achieve together.”

GeoLocs continues to expand its global reach, enabling operators to meet regulatory requirements while delivering exceptional experiences to players wherever they’re licensed to operate.

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Churchill Downs Incorporated Announces Definitive Agreements to Acquire a Majority of Casino Salem Project in New Hampshire

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Churchill Downs Incorporated (Nasdaq: CHDN) (the “Company”, “CDI”, “we”) announced today that it has signed definitive agreements to acquire a majority of the outstanding equity interests (the “Salem Transaction”) of a Salem, New Hampshire joint venture (“Casino Salem”) with the right to develop a charitable gaming, entertainment and dining destination featuring historical horse racing machines (“HRMs”).

Casino Salem is located at The Mall at Rockingham Park, which is approximately 30 minutes from downtown Boston. Prominent local developers Joe Faro and Sal Lupoli will maintain ownership in Casino Salem, ensuring their experience remains central to the development and future success of this new venue.

The initial phase of Casino Salem opened on July 9th with approximately 100 HRMs and 13 live table games. Over the coming months, CDI will finalize plans and commence construction of the future phases of the project including a rebranding of the venue, an expansion of the gaming floor, and several food and beverage concepts.

“New Hampshire is an exciting opportunity, and this transaction – and our new partnership with Joe Faro and Sal Lupoli – allows us to develop a regional destination to draw patrons to Salem from across the growing New England market,” said Bill Carstanjen, Chief Executive Officer of CDI. “We look forward to sharing more about our plans to build an expanded, state-of-the-art gaming and entertainment facility in Salem and to support charitable organizations throughout New Hampshire.”

“We are thrilled to move forward in partnership with Churchill Downs, one of the country’s preeminent gaming and entertainment operators,” said Joe Faro and Sal Lupoli. “With our vision for Salem, we remain committed to driving economic stimulus to our local economy, creating new jobs, and increasing tourism while delivering a world-class destination that will create lasting benefits for the community for decades.”

Separately from Casino Salem, CDI will continue to operate its Chasers Poker Room in Salem.

The Company will finance the Salem Transaction using its existing credit facility. Closing of the Transaction is subject to usual and customary closing conditions, including receipt of approval by the New Hampshire Lottery Commission. The Transaction is anticipated to close during the third quarter of 2025.

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