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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

 

  • Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
  • iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
  • Superbet is the latest company to adopt this new feature
  • Initial Live Data release also popular among travel, finance, retail and entertainment sectors
  • This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.
An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.
Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.
The new solution offers several key advantages for advertisers, including:
  • Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
  • Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
  • Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.
While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.
Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”
The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.
With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.
Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.
Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.
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COUNTDOWN BEGINS FOR ACR POKER’S MASSIVE DUAL VENOM TOURNEYS WITH $10 MILLION GUARANTEED AND HUGE BOUNTIES

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$8 Million NLH and $2 Million PLO events start this weekend, with top bounty prizes of $500,000 and $200,000 respectively

ACR Poker is turning up the heat this Sunday with the return of its flagship Dual Venom tournaments, featuring a combined $10 million guaranteed and massive mystery bounties.

The action kicks off with the first of five Day 1 flights for the $8 million NLH and $2 million PLO Mystery Bounty Venoms, starting this Sunday at 12:05pm ET. Players can build momentum by combining their stacks ahead of Day 2 on Monday, August 25th at 1:05pm ET, where all remaining players will already be in the money. Those who make it to the Final Table will battle for the Venom titles on Tuesday, August 26th at 4:05pm ET.

Alongside massive guarantees, both events boast huge bounties. In the Venom NLH, knocking out just one opponent could unlock a top bounty of $500,000, with the tourney winner projected to take home around $600,000. The Venom PLO, which ties ACR Poker’s biggest Omaha tourney ever, offers a $200,000 top bounty and an estimated $200,000 top prize for the champion. Every knockout in both tourneys earns players a minimum bounty of $5,000.

“Big bounties, massive guarantees – the Dual Mystery Bounty Venom tourneys are coming in hot,” said ACR Pro Chris Moneymaker. “The action kicks off this Sunday, so don’t miss out. Satellites start at just $0, so players of all bankrolls can take a shot. Let’s make it a big one – see you at the tables.”

While the buy-in for both tournaments is $2,650, players can still qualify for much less. Hundreds of low-cost qualifiers are up for grabs starting from $0 via Venom Fever Satellites. Plus, the Venom Vault and the Poison Path offer players more chances to unlock $2,650 Venom tickets.

Fans can tune in to watch the Venom NLH Day 1A action on ACR Poker’s Twitch channel this Sunday, featuring ACR Pros Chris Moneymaker, Rob Kuhn and Jon Pardy. The Final Table live stream follows on Tuesday, August 26th.

For more Mystery Bounty action, players can join ACR Poker’s new Daily Mystery Bounty tournaments for a shot at Mystery Bounty Chests packed with surprise rewards, with top bounties worth up to 10% of the prize pool.

For further details on the Dual Venom tournaments and other promotions, visit ACRPoker.eu.

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Future of Online Casinos and Slots: Navigating Industry Trends in 2025

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When it comes to online casino play, and indeed online gaming in general, there is no such thing as inertia. In fact, things change all the time as technology advances and consumers become ever more demanding and expectant.

The online gambling industry continues to evolve rapidly, driven by technological advancements, changing norms, and shifting player preferences. With a global industry such as this, leading rather than following can be worth millions.

In 2025, online casinos and slot games are more innovative and accessible than ever before. This article explores the latest industry trends, recent news, and what players and operators can expect in this dynamic landscape.

Of the many evolutions, the ability to play both non-paying games and real money options has been hugely significant. This creates a much larger demographic, or pool of potential players – both those who play for fun and those who wish to place wagers and play against other enthusiasts.

The online casino real money USA market, for example, has grown exponentially, as has the overall number of consumers now accessing online casino sites both here and around the world. Put another way, the online casino real money markets have taken an already multi-billion dollar industry to another fiscal level, and for players, the range of options and choices can only be trending in their favor.

Rapid Technological Advancements Fuel Innovation

One of the most significant drivers of change in the online casino sector is technology. Artificial intelligence (AI) and blockchain are transforming the way players experience and engage with casino games.

Artificial Intelligence Enhances User Experience

AI-powered personalization is now standard in many online platforms. Casinos utilize AI algorithms to analyze player behavior, providing tailored game recommendations and customized promotions.

This not only increases engagement but also improves player retention.

Blockchain and Cryptocurrencies Boost Security and Transparency

Blockchain’s decentralized nature enhances transaction security and transparency.

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Several operators now accept cryptocurrencies like Bitcoin, Ethereum, and emerging altcoins, allowing for faster deposits and withdrawals with reduced fees. This shift caters to a growing demographic seeking privacy and efficiency.

Industry News: Global Market Expansion Continues for Online Casino Companies

Asia-Pacific: Growth and Gaming

The Asia-Pacific region shows promising growth, especially in countries like Japan and South Korea. With such large populations, this potential player pool can only be positive for the online casino creating community, and for the players themselves.

Continued Rise of Mobile Gaming

Mobile continues to dominate the online casino playing scene.

With high-quality apps and optimized websites, players can access their favorite slots anywhere, anytime. Again, the almost limitless number of online casino choices is helping drive this growth.

As well as this, and as the online gaming stats attest, we’ve seen massively increased accessibility thanks to so many game-friendly devices hitting the market. In such circumstances, it is hard to see how this growth could not continue.

2025 Mobile Slot Innovations

Recent releases feature multi-screen gameplay, augmented reality (AR) integration, and 5G connectivity, leading to faster load times and seamless experiences. The convenience has driven increased engagement among younger audiences in particular.

Growing Popularity of Live Dealer Games

Live dealer games bridge the gap between online play and land-based casinos. High-quality streams, real-time interaction, and professional dealers make this sector one of the fastest-growing.

Online Gaming Creating Coherent Communities

Such is the growth of the online casino and overall game-playing arena that an increasing number of global, as well as local, online gaming communities are starting to emerge.

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From playing to offering tips, or even just sharing comments during the game itself, millions now use the online casino as a way to forge new friendships, creating an online gaming culture all of their own. These games appeal to players seeking both thrill and social interaction, and we’re seeing the birth of forums, chat sites, and all things game and online casino-related as a result.

Looking at the creation of online casino communities shows that this is so much more than just a casual pastime for millions; it is a cultural activity that transcends age, demographics, and geography. Indeed, some people take online casino gameplay very seriously, and that’s not a bad thing…

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Future Outlook: What’s Next for Online Casinos and Slots?

Looking ahead, several developments are set to shape the industry further:

  • Integration of AI and Big Data: Personalized gaming experiences will become more sophisticated.
  • Continued Adoption of Blockchain: Cryptocurrencies will facilitate cross-border transactions and global accessibility.
  • Enhanced Player Security: Biometric authentication and anti-fraud measures will improve safety.

Conclusion

The online casino and slots industry in 2025 and beyond is likely to be driven and marked by innovation, growth, accessibility, and even inclusivity.  As technology continues to advance and markets expand, both players and operators must stay informed about the latest trends and best practices.

Embracing these changes will ensure a safe, engaging, and enjoyable gaming experience for all.

Put another way, the online casino landscape looks hugely positive for all involved. From developers to creators, players to proprietors, the online casino world looks to be growing and gathering even more pace, and I’d bet on that continuing.

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Continent 8 provides pen testing to Cherokee Tribal Gaming Commission to strengthen the regulatory authority’s cybersecurity posture

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Continent 8 provides pen testing to Cherokee Tribal Gaming Commission to strengthen the regulatory authority’s cybersecurity posture

 

Vulnerability Assessment and Penetration Testing (VAPT) service enables the independent gaming commission to test IT infrastructure for vulnerabilities

Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, supports Cherokee Tribal Gaming Commission (TGC) with its proven Vulnerability Assessment and Penetration Testing (VAPT) services.

The Cherokee Tribal Gaming Commission is the independent tribal gaming regulatory authority established in 1993 under Chapter 16 of the Cherokee Code of the Eastern Band of Cherokee Indians (EBCI). Charged with the duty to ensure fairness and integrity of the gaming activities within its facilities, the commission enlisted Continent 8, and its cybersecurity division, C8 Secure, to conduct pen testing.

The VAPT service provides a comprehensive security assessment of an organization’s infrastructure and applications. Often mandated by regulation, it helps organizations measure the real-world effectiveness of their security controls and incident response capabilities. Additionally, the service provides actionable insights, including prioritized recommendations and industry best practices to address identified vulnerabilities and strengthen overall cybersecurity posture.

Emra Arkansas, Executive Director at Cherokee Tribal Gaming Commission said: “We are sincerely grateful to Continent 8, especially Patrick Gardner, Anthony Engel and Jerad Swimmer, for their partnership and recognition of our ongoing cybersecurity initiatives. The Cherokee Tribal Gaming Commission remains firmly committed to protecting not only our critical infrastructure but also the sovereignty that underpins our regulatory authority. In an era of growing cyber threats, safeguarding Tribal IT systems is more than a technical priority, it is a sovereign responsibility. With Continent 8’s trusted expertise, we are proud to set a higher standard for cybersecurity in Indian Country, ensuring our operations remain secure, resilient and self-determined.”

Patrick Gardner, Chief Security Officer at Continent 8 said: “In response to today’s evolving cyber threat landscape, the Cherokee Tribal Gaming Commission is working to establish a new standard in cybersecurity – and we are proud to support this important initiative. Their proactive efforts to safeguard critical infrastructure reflect a deep and ongoing investment in cybersecurity resilience.”

Jerad Swimmer, Regional Sales Director at Continent 8 added: “It was a pleasure collaborating with the Cherokee Tribal Gaming Commission in conducting a comprehensive evaluation of their IT infrastructure. Their team has shown a tremendous awareness of the escalating cybersecurity challenges within the tribal gaming sector. It is encouraging to see both enterprises and regulatory authorities actively enhancing their cybersecurity measures.”

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