From Podcast to Powerhouse: Digital Footprints Launches iGaming Marketing Portal

Following the widespread success of the Footprints in the Market podcast, Digital Footprints is proud to announce the launch of a new dedicated platform aimed specifically at iGaming marketing professionals: www.footprintsinthemarket.com.

The new site is set to become a leading destination for CMOs, marketing directors, brand leads, and digital strategists in the iGaming sector. It will offer exclusive insights, interviews, and industry thought leadership — all with a singular focus on helping marketers stay ahead in this dynamic and highly regulated space.

Footprints in the Market began as a podcast series highlighting the voices behind some of iGaming’s most innovative marketing campaigns. The new website builds on this foundation, featuring original content from key industry figures, best practice guides, and marketing playbooks tailored for iGaming’s unique challenges.

“We’ve had such an overwhelming response to the podcast – marketers wanted more depth, more voices, and a space of their own. This site is our answer to that,” said Sharon McFarlane, Managing Director of Digital Footprints.
“Our goal is to create a living resource — a hub where iGaming marketers can learn from their peers, stay informed, and get inspired by what’s really working in the field.”

The site launches with a host of new interviews, including features with top-level executives from leading sportsbook, casino, and affiliate brands. Visitors can also expect regular content updates, trend analysis, and opportunities for community engagement.

To explore the platform or pitch an idea for collaboration, visit www.footprintsinthemarket.com.