Latest News
Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments

The two companies will work together to continue to springboard newly funded EDGE Markets
Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.
“From our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. We’re excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”
Defy the Odds will join EDGE Boost’s advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.
“EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said Seni Thomas, Founder and CEO of EDGE Markets. “Working with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.”
The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.
Latest News
Design Works Gaming and Bluberi Gaming Announce Monumental Partnership

Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.
Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWG’s chart-topping LuckyTap™ mechanic and Bluberi’s top-performing titles.
Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devil’s Lock™.
Enter DWG — the team behind the proprietary LuckyTap™ mechanic. Known for blending simplicity with explosiveness, DWG’s games consistently top the charts and deliver next-level engagement.
“Devil’s Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” said founder and CEO of DWG Troy Zurawski. “Bluberi brings the legendary IP, and we bring the power of LuckyTap™.”
This partnership kicks off a new era for both companies—one where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay that’s bold, mischievous and unruly.
“Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi’s iGaming strategy,” said Scott Richards, VP of Commercial Strategy at Bluberi. “DWG’s LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi’s approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can’t wait to unveil what we’re creating together.”
Compliance Updates
Peru Reports 40% Drop in Illegal Online Gambling

Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.
In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.
Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.
The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.
“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.
In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.
Canada
ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.
The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.
As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.
Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.
Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”
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