Latest News
SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America

SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.
This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISSâ positioning across Latin America and beyond based on shared values of partnership and cultural connection.
Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.
Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISSâ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the companyâs response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access â a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.
In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the companyâs global team.Â
âRubens brings an unmatched level of authenticity, integrity, and passion to everything he does,â says Ivan Montik, Founder of SOFTSWISS. âOver time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level â not only as a brand but as a long-term, responsible partner in the region.â
âIâm proud to continue this journey with SOFTSWISS,â says Rubens Barrichello. âOur first year together has shown how shared values can translate into meaningful impact â for business, regional markets and local communities. I look forward to helping take this partnership even further.â
As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in SĂŁo Paulo â one of the most important iGaming events in the region.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
Gambling in the USA
TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship

G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.
The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.
As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the companyâs commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEYâs world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”
The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.
The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.
Compliance Updates
ThrillTech secures regulatory approvals to launch jackpots in Latam

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the worldâs most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazilâs market liberalisation and Peruâs structured regulatory framework, as set out by the countryâs ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: âExpanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that weâve already proven in Europe.
ThrillTechâs products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
Latest News
Inspired Extends Brazil Presence with EstrelaBet Partnership

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspiredâs acclaimed portfolio of iGaming titles to EstrelaBetâs growing player base, further demonstrating the Companyâs commitment to the regionâs gaming industry.
Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspiredâs top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune⢠(Super Pescaria da Fortuna), Golden Winner⢠(CampeĂŁo de Ouro), Cops ânâ Robbers Bigger Big Money⢠(PolĂcia e LadrĂŁo Bolada), Centurion Big Money⢠(Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: âWeâre thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspiredâs reach in one of the worldâs most exciting and fast-growing iGaming markets.â
Fellipe Fraga, Chief Business Officer at EstrelaBet, added: âThis collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspiredâs reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.â
With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspiredâs iGaming content is well positioned to captivate Brazilâs rapidly expanding online player base while delivering added value to operators.
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