partnerships
National Football League and WePlay Studios Team Up to Launch NFL Offsides

The National Football League and WePlay Studios are teaming up to launch NFL Offsides, a first-of-its-kind weekly game show where NFL players, Legends, and well-known gaming creators compete in high-energy, video game-inspired challenges. Packed with larger-than-life personalities in a first-of-a-kind format, this is where content meets the gridiron in the most unexpected ways. NFL Offsides will debut on April 15, 2025, at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFLâs official YouTube channel, with co-streams on featured creatorsâ channels.Â
The series will be hosted by Cameron Dicker, nicknamed âDicker the Kicker,â the Los Angeles Chargers Placekicker and the first NFL player born in Hong Kong, and popular streamer, Ovilee May. She is known for her prominent hosting for esports teams, major game publishers, and professional sports league productions. The premiere will feature NFL player, Daiyan Henley of the Los Angeles Chargers and Todd Gurley, NFL Legend and 2017 NFL Offensive Player of the Year, teaming up with top gaming creators Xaryu and Pikaboo for an exciting episode inspired by classic âBrawlâ games.
âNFL Offsides promises to deliver a dynamic mix of sports and gaming content that will strengthen our connection to Gen-Z fan communities,â said Ed Kiang, vice president of video gaming at the NFL. âWeâre excited to partner with WePlay Studios to bring this game show to life with NFL players and Legends alongside top gaming creators.â
Each episode of NFL Offsides will be divided into three segments, with unique opportunities for viewers to engage with the talent throughout the show:Â
- Physical Challenge: A real-life recreation of video game-inspired sets and challenges that will test participantsâ physical and strategic skills.
- Mystery Segment: An unpredictable twist where participants could face puzzles, quizzes, or surprise challenges led by the production team or their community in chat.
- Gaming Showdown: The ultimate test of reflexes and teamwork as participants go head-to-head in a leading video game title, pushing their competitive skills to the limit.
The show will be produced by WePlay Studios, a content production team specializing in creating entertainment shows and gaming formats worldwide. Â
âSports and video games are united by passion. Inspired by iconic â90s game shows, we wanted to bring that nostalgic energy into a fresh format for todayâs generation,â said Maksym Bilonogov, chief visionary officer and executive producer at WePlay Studios. âAfter a decade of refining audience engagement, weâre applying that expertise to NFL Offsides. Partnering with the biggest sports league in America, the NFL is an incredible opportunity.âÂ
Future episodes will feature NFL players, Legends, and top gaming creators, including Terrell Owens, Jeffery Simmons, the Botez sisters, MMG, Repullze, Esfand, and more.Â
This new series is part of the broader NFL strategy aiming to attract the next generation of fans.Â
NexTide Media, a creator-first media agency and ad tech solutions partner of WePlay Studios, is driving brand integrations for NFL Offsides â connecting advertisers with this one-of-a-kind gaming-meets-sports experience.Â
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CANJ Launches âCasinos United Against Hungerâ Campaign

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJâs mission.
âEnding hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,â said Mark Giannantonio, president of the Casino Association of New Jersey.
The donation was presented at CFBNJâs Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.
âAtlantic County has some of the highest rates of food insecurity in the state. Weâre grateful to the Casino Association of New Jersey for helping to honor the FoodBankâs 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,â said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.
In addition to the CFBNJâs 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic Cityâs casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.
The casinos involved in the Casinos United Against Hunger initiative â Ballyâs Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainmentâs Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel â are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.
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Austin to Host Inaugural Global Esports Industry Week in June 2025

The Esports Integrity Commission (ESIC), in partnership with The Esports Radar and strategic event partner BLAST, announced Global Esports Industry Week 2025 (GEIW), a week-long series of executive-level forums, summits and experiential gatherings and socials taking place 18â22 June 2025 in Austin, Texas.
Staged alongside the sold-out BLAST.tv Austin Major Finals (21â22 June), GEIW will convene hundreds of publisher representatives, executives, tournament organisers, team owners, brands, investors, legal specialists, and technology innovators for five days of focused dialogue, deal-making, and industry celebration.
Designed in response to mounting calls for global strategic alignment as the esports sector matures, GEIW offers a purposely neutral environment for stakeholders to tackle shared challenges, set collective priorities, and chart sustainable growth. Anchored at the Downright Austin Hotel, the program blends high-impact content with curated networking and âonly-in-Austinâ social experiences, ensuring every conversation can translate into actionable collaboration.
Agenda highlights include:
⢠Esports Leaders & Evening Garden Party (19 June) â a more intimate decision makers only gathering for 120 C-suite leaders in and around the sector, hosted in an off-stage setting with excellent hospitality focused on real conversations and great meetings.
⢠International Games & Esports Tribunal (IGET) Arbitrators Workshop (19 June) â first-of-its-kind masterclass exploring the revolutionary IGET dispute-resolution framework for video games and esports.
⢠ESIC Global Esports Summit (20 June) â thought-leadership keynotes and think-tank panels tackling integrity, commercialization and player welfare.
⢠Premium Networking Experiences (20-21 June) â uniquely local experiences designed to deepen relationships beyond the conference room, including a GEIW Padel Tournament, Texan BBQ Dinners, and more.
Additional activations, partner MOU-signing sessions, and BLAST.tv behind-the-scenes arena tours will run throughout the week.
Stephen Hanna, Chief Executive Officer of Esports Integrity Commission, said: âThe global esports ecosystem has reached a tipping point where sustainable growth depends on collective action. Global Esports Industry Week 2025 is our answer to that needâa neutral space where publishers, tournament operators, teams, investors, regulators and technology partners can leave day-to-day business at the door and focus on the bigger picture.
âOver the course of five days, weâll tackle integrity risks head-on, debate commercial models that reward everyone in the value chain, and map out practical frameworks for player welfare and dispute resolution. By convening the industryâs most influential decision-makers in Austinâalongside the energy of the BLAST.tv Majorâweâre setting the stage for agreements and initiatives that will shape esports for the next decade.
âESIC was founded to safeguard fair play; GEIW extends that mission by championing transparency, accountability and long-term business viability. I look forward to welcoming our global peers to what I believe will become the cornerstone event on the esports business calendar.â
Sam Cooke, CEO & Co-Founder of the Insights Group (owners of The Esports Radar), said: âAs co-organiser, The Esports Radar team is thrilled to launch its first event alongside our good friends over at ESIC and BLAST. We couldnât have hoped for a better city than Austin to host the first GEIW; an accessible, brilliant, proudly weird city for all to enjoy in and around the programmed events, and one with so many major corporations there or close by, alongside a sold-out CS Major no less.
âThisâll be a great few days, with a lot of hands shook and deals done, and if youâre a stakeholder or just interested in the business of esports, and its broader development as an industry, we sincerely hope to see you there!â
James Woollard, Director of Market Development at BLAST, said: âBringing the BLAST.tv Major together with Global Esports Industry Week will further help position Austin at the global centre of esports and gaming next month. This partnership underscores our commitment to building meaningful, sustainable connections across the global esports ecosystem. Weâre proud to play a role in creating an unforgettable week that combines world-class competition with forward-looking industry dialogue, helping shape growth for our industry.â
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Design Works Gaming and Bluberi Gaming Announce Monumental Partnership

Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.Â
Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWGâs chart-topping LuckyTap⢠mechanic and Bluberiâs top-performing titles.
Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devilâs Lockâ˘.
Enter DWG â the team behind the proprietary LuckyTap⢠mechanic. Known for blending simplicity with explosiveness, DWGâs games consistently top the charts and deliver next-level engagement.
âDevilâs Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTapâ˘,â said founder and CEO of DWG Troy Zurawski. âBluberi brings the legendary IP, and we bring the power of LuckyTapâ˘.â
This partnership kicks off a new era for both companiesâone where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay thatâs bold, mischievous and unruly.
âPartnering with Design Works Gaming marks a new milestone in iGaming for Bluberiâs iGaming strategy,â said Scott Richards, VP of Commercial Strategy at Bluberi. âDWGâs LuckyTap⢠is a proven game-changing technology that pushes boundaries and resonates with Bluberiâs approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We canât wait to unveil what weâre creating together.â
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