partnerships
National Football League and WePlay Studios Team Up to Launch NFL Offsides

The National Football League and WePlay Studios are teaming up to launch NFL Offsides, a first-of-its-kind weekly game show where NFL players, Legends, and well-known gaming creators compete in high-energy, video game-inspired challenges. Packed with larger-than-life personalities in a first-of-a-kind format, this is where content meets the gridiron in the most unexpected ways. NFL Offsides will debut on April 15, 2025, at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFL’s official YouTube channel, with co-streams on featured creators’ channels.Â
The series will be hosted by Cameron Dicker, nicknamed “Dicker the Kicker,” the Los Angeles Chargers Placekicker and the first NFL player born in Hong Kong, and popular streamer, Ovilee May. She is known for her prominent hosting for esports teams, major game publishers, and professional sports league productions. The premiere will feature NFL player, Daiyan Henley of the Los Angeles Chargers and Todd Gurley, NFL Legend and 2017 NFL Offensive Player of the Year, teaming up with top gaming creators Xaryu and Pikaboo for an exciting episode inspired by classic “Brawl” games.
“NFL Offsides promises to deliver a dynamic mix of sports and gaming content that will strengthen our connection to Gen-Z fan communities,” said Ed Kiang, vice president of video gaming at the NFL. “We’re excited to partner with WePlay Studios to bring this game show to life with NFL players and Legends alongside top gaming creators.”
Each episode of NFL Offsides will be divided into three segments, with unique opportunities for viewers to engage with the talent throughout the show:Â
- Physical Challenge: A real-life recreation of video game-inspired sets and challenges that will test participants’ physical and strategic skills.
- Mystery Segment: An unpredictable twist where participants could face puzzles, quizzes, or surprise challenges led by the production team or their community in chat.
- Gaming Showdown: The ultimate test of reflexes and teamwork as participants go head-to-head in a leading video game title, pushing their competitive skills to the limit.
The show will be produced by WePlay Studios, a content production team specializing in creating entertainment shows and gaming formats worldwide. Â
“Sports and video games are united by passion. Inspired by iconic â€90s game shows, we wanted to bring that nostalgic energy into a fresh format for today’s generation,” said Maksym Bilonogov, chief visionary officer and executive producer at WePlay Studios. “After a decade of refining audience engagement, we’re applying that expertise to NFL Offsides. Partnering with the biggest sports league in America, the NFL is an incredible opportunity.”Â
Future episodes will feature NFL players, Legends, and top gaming creators, including Terrell Owens, Jeffery Simmons, the Botez sisters, MMG, Repullze, Esfand, and more.Â
This new series is part of the broader NFL strategy aiming to attract the next generation of fans.Â
NexTide Media, a creator-first media agency and ad tech solutions partner of WePlay Studios, is driving brand integrations for NFL Offsides – connecting advertisers with this one-of-a-kind gaming-meets-sports experience.Â
Latest News
CT Interactive Announces Strategic Partnership with Ondiss

CT Interactive has announced a strategic partnership with Ondiss, one of Argentina’s leading online casino platform providers. Through this collaboration, CT Interactive’s top-performing titles are now integrated into the Ondiss platform, significantly expanding the company’s reach within the region’s regulated iGaming market.
This integration adds value to the broad Argentine audience of Casino & Hotel Casino Magic S.A., which successfully uses the Ondiss platform. With CT Interactive’s certified and player-favourite content now available, operators on the platform are empowered to diversify their offerings and meet the increasing demand for engaging, high-quality games.
“Partnering with Ondiss marks a pivotal step in our Latin America strategy. Their extensive presence across multiple provinces complements CT Interactive’s ambition to offer licensed, engaging content to a broad Argentine audience. This collaboration allows us to strengthen our footprint in one of the most promising markets in the region,” said Martin Ivanov, COO of CT Interactive.
“I am excited to announce our partnership with CT Interactive, this is the result of our team’s unwavering commitment to delivering a first-class gaming experience. We’ve invested in innovation, cutting-edge graphics, and thrilling game mechanics to ensure that every bet and every spin is an unforgettable adventure for Ondiss clients. With this partnership we are rising the bar for what it means to play at an online casino, and we couldn’t be prouder of the result,” said Gonzalo Alvarez, Commercial Manager of Ondiss.
This partnership provides operators with a broader variety of content, boosts player engagement, and enhances the competitive position of the Ondiss platform throughout Argentina. For CT Interactive, it represents another milestone in strengthening its presence in Latin America and supporting the development of sustainable, regulated iGaming markets.
Latest News
IGT PlaySports and CorporaciĂłn Caliente Team Up to Offer World-Class Retail Sports Betting Across Mexico and Latin America

IGT announced that it secured a multi-year sports betting technology and services agreement with Hipodromo de Agua Caliente SA de CV and Distribuidora Internacional de Equipos de Juego, S. De R.L. De C.V. that will significantly extend IGT PlaySports’ footprint to Mexico and Latin America via Corporación Caliente.
Per the agreement, 42 Caliente sportsbooks in Mexico will leverage the IGT PlaySports platform and services from the Company’s Trading Advisory Services Team. Through a phased rollout, Caliente will also be able to provide select sportsbooks operators throughout Latin America access to IGT PlaySports’ technology, extending the technology’s reach to more than 100 additional venues across eight countries.
“Partnering with IGT PlaySports on the rollout of our new retail sports betting offering is an exciting milestone for Corporación Caliente and one that will engage sports enthusiasts in nine countries. Given IGT’s vast global experience and the versatility and reliability of the IGT PlaySports platform, they are uniquely qualified to help Corporación Caliente level-up its betting offering and deliver even more entertainment to our players,” said Eduardo Hernández Triana, Corporación Caliente CEO.
“IGT PlaySports is thrilled to expand our technology and service footprint to Mexico and Latin America through our multi-year retail and trading services agreement with Caliente, one of the largest sports betting operators in the region. We’ve worked hand-in-hand with the Corporación Caliente team to deliver a future-proofed solution and a complementary trading services program that will meet regional needs, scale with future opportunities and captivate sports fans,” said Joe Bertolone, IGT SVP Sports Betting.
IGT PlaySports and Caliente will kick off their partnership with sportsbooks in Mexico and then expand to the following countries over time: Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay, and Uruguay.
Latest News
Stake strikes new global partnership with Street League Skateboarding

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.
This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in SĂŁo Paulo in December.
The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.
Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.
To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.
“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”
“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”
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