partnerships
National Football League and WePlay Studios Team Up to Launch NFL Offsides

The National Football League and WePlay Studios are teaming up to launch NFL Offsides, a first-of-its-kind weekly game show where NFL players, Legends, and well-known gaming creators compete in high-energy, video game-inspired challenges. Packed with larger-than-life personalities in a first-of-a-kind format, this is where content meets the gridiron in the most unexpected ways. NFL Offsides will debut on April 15, 2025, at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFLâs official YouTube channel, with co-streams on featured creatorsâ channels.Â
The series will be hosted by Cameron Dicker, nicknamed âDicker the Kicker,â the Los Angeles Chargers Placekicker and the first NFL player born in Hong Kong, and popular streamer, Ovilee May. She is known for her prominent hosting for esports teams, major game publishers, and professional sports league productions. The premiere will feature NFL player, Daiyan Henley of the Los Angeles Chargers and Todd Gurley, NFL Legend and 2017 NFL Offensive Player of the Year, teaming up with top gaming creators Xaryu and Pikaboo for an exciting episode inspired by classic âBrawlâ games.
âNFL Offsides promises to deliver a dynamic mix of sports and gaming content that will strengthen our connection to Gen-Z fan communities,â said Ed Kiang, vice president of video gaming at the NFL. âWeâre excited to partner with WePlay Studios to bring this game show to life with NFL players and Legends alongside top gaming creators.â
Each episode of NFL Offsides will be divided into three segments, with unique opportunities for viewers to engage with the talent throughout the show:Â
- Physical Challenge: A real-life recreation of video game-inspired sets and challenges that will test participantsâ physical and strategic skills.
- Mystery Segment: An unpredictable twist where participants could face puzzles, quizzes, or surprise challenges led by the production team or their community in chat.
- Gaming Showdown: The ultimate test of reflexes and teamwork as participants go head-to-head in a leading video game title, pushing their competitive skills to the limit.
The show will be produced by WePlay Studios, a content production team specializing in creating entertainment shows and gaming formats worldwide. Â
âSports and video games are united by passion. Inspired by iconic â90s game shows, we wanted to bring that nostalgic energy into a fresh format for todayâs generation,â said Maksym Bilonogov, chief visionary officer and executive producer at WePlay Studios. âAfter a decade of refining audience engagement, weâre applying that expertise to NFL Offsides. Partnering with the biggest sports league in America, the NFL is an incredible opportunity.âÂ
Future episodes will feature NFL players, Legends, and top gaming creators, including Terrell Owens, Jeffery Simmons, the Botez sisters, MMG, Repullze, Esfand, and more.Â
This new series is part of the broader NFL strategy aiming to attract the next generation of fans.Â
NexTide Media, a creator-first media agency and ad tech solutions partner of WePlay Studios, is driving brand integrations for NFL Offsides â connecting advertisers with this one-of-a-kind gaming-meets-sports experience.Â
partnerships
International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments

The International Gaming Standards Association (IGSA) is pleased to welcome a new committee member, Sightline Payments.
IGSA President Mark Pace said, âIGSA would like to welcome Sightline, who has joined as a Payments committee member. Sightline is one of the most innovative payments companies and a leader in payments within the gaming industry. Their input into the work that the Payments committee is undertaking, especially in the Know Your Customer 2.0 field, will have significant impact. Sightline is the latest company to join the IGSA Payments committee, which is dedicated to setting Payments Standards and Best Practices for the industry. We look forward to welcoming more companies from the Payments, Identify Verification, and Operations sectors in the future.â
Senior Vice President, Business Development Rose Zwirn said, âWe are pleased to join IGSAâs Payments committee and add our voice to this important work. Sightline has been leading the industry forward in the payments space for years, and we are very pleased to bring our knowledge and insights to IGSA and this significant committee.â
Latest News
Arizona Lottery Awards Pollard Banknote Three-year Contract Extension for Warehousing and Distribution

Pollard Banknote Limited announced a three-year extension of its Warehousing and Distribution contract with the Arizona Lottery, including option to extend for an additional two years. Under this agreement, Pollard Banknote will continue to provide technology and operational support for the Lotteryâs warehousing and distribution operations for Scratchers and Instant Tab (pull-tab) games, as well as organizational support through a strong contingent of dedicated staff across several key functions until August 31, 2029.
The contract extends the successful and collaborative partnership Pollard Banknote and the Lottery have established over the past 27 years. In February 2019, this partnership expanded when Pollard Banknote became the Lotteryâs trusted partner for instant ticket warehousing and distribution operations. Pollard Banknote delivers its sureTRACK Lottery Management Solutionâa secure, scalable platform that has served as the backbone for supporting significant sales growth, improving order accuracy, reducing out-of-stocks, and enhancing both retailer and staff satisfaction, as well as overall operational efficiency.
The contract also extends organizational support to the Lottery, with more than 80 Pollard Banknote staff embedded across its operationsâfrom warehouse and Tel-Sell to analytics and salesâforming a comprehensive staffing model that supports day-to-day service and long-term success. This organizational approach enhances the value of the partnership, generating insights that inform strategic planning and fostering a close, collaborative relationship built on transparency and trust.
âWe are thrilled to build on our strong partnership with Pollard Banknote in support of our work to build a resilient Arizona Lottery that delivers positive impact for Arizona communities now and for future generations. Their expertise and experience align with our mission and core values, supporting a data-driven approach and collaborative working style that empowers our team to deliver strategic input and executionâengaging new and longtime players like never before and driving growth for our valued retail network of over 3,600 Arizona businesses. Together with the Arizona Lottery, Pollard Banknote supports vital funding for programs and services that make life better for all Arizonansâproviding a strong, prosperous future for our great state,â said Alec Thomson, Executive Director of the Arizona Lottery.
âPollard Banknote is thrilled to have the opportunity to extend our partnership with the Arizona Lottery. We are excited to continue delivering impactful and innovative warehousing and distribution services, along with a strong team dedicated to driving retailer growth and player engagementâultimately supporting the Arizona Lottery in maximizing revenue and the good causes it supports,â said Rob Young, Executive Vice President, Global Lottery, Pollard Banknote.
Latest News
Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey

Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active U.S. collaboration and follows the company’s recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.
This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.
“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”
Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”
The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.
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