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1/ST CONTENT broadens its South American reach in new LATAM deal with America Simulcast and Sportbet
Distribution deal sees leading North American racing provider extend its scope of influence across LATAM, starting with new integration with leading Ecuadorian operator
1/ST CONTENT – the pre-eminent provider of premium content for North American horse racing and a key division of 1/ST, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive partnership with America Simulcast, a leading LATAM distributor.
Sportbet, a major operator in the Ecuador space, is already under contract to integrate exclusive data and signals (broadcast and video streaming) from the partnership’s content package. This deal has begun with commingling bets into the US pools via Sportbet’s retail outlets, before adding fixed-odds betting and online channels in the coming weeks, scaling activity which provides an immediate validation of this forward-thinking America Simulcast collaboration.
Overarchingly, this strategic agreement also grants America Simulcast the rights to distribute signals from all 1/ST CONTENT-participating racetracks in the United States and Canada, alongside Latin America and South America.
The collective aim is to bring the visceral thrill and engagement of North American horse racing to a broader audience in LATAM, fostering a new era of sports entertainment in a patchwork-quilt landscape of many previously underserved racing fans.
By leveraging 1/ST CONTENT’s unparalleled expertise in capturing and broadcasting live racing events, coupled with America Simulcast’s extensive distribution network and market reach, fans across LATAM can now enjoy the best-in-class racing experience from the comfort of their homes, or on the move.
Key highlights of the agreement include:
- Comprehensive Coverage: America Simulcast will have access to the exclusive signals of all racetracks in the United States, Canada and South America (with Turkey to follow this summer), ensuring an extensive and diverse range of racing content for LATAM audiences.
- Cutting-Edge Technology: 1/ST CONTENT‘s state-of-the-art technology will deliver high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
- Enhanced Viewer Engagement: America Simulcast will work closely with 1/ST CONTENT to develop innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and building a dedicated racing community in LATAM.
Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “1/ST CONTENT is delighted to establish a strategic relationship with America Simulcast to broaden the international reach of North American racing across LATAM.
“Thoroughbred racing already enjoys a storied heritage and strong following across countries like Chile, Uruguay, Brazil, Argentina and Peru, which have produced some high-class thoroughbreds, trainers and, above all, jockeys who have regularly plied their trade in the States as well.
“So, on the one hand, many LATAM enthusiasts are keen to back their local favourites in the U.S. and have already picked up an understanding as to the North American racing scene. On the other hand, in a continent where soccer is naturally king, we can also provide a more educational service and supporting marketing structure around this content in order to make it easily intelligible to unfamiliar audiences.
“North American racing will continue to help global operators engage new and underserved audiences by delivering 24/7 horse racing, allowing us to return the value to a host of U.S. racetracks and their key stakeholders.
“Thanks to this breakout relationship with our friends at America Simulcast and Sportbet, we can also provide a more educational service and supporting marketing structure around this content so that we can make it relevant to both seasoned fans and unfamiliar audiences.
“Additionally, working with our alliance partners at Racing1 – the newly founded complete service hub for international racing – we are now able to distribute this content more broadly than ever before. To which end, after the initial U.S. launch, our Racing1 partners from the UK and Australia will be able to take the opportunity to go live as well.”
Javier Pereira, CEO of America Simulcast, added: “Our collaboration with 1/ST CONTENT marks a momentous occasion for racing enthusiasts in LATAM. We are excited to be the exclusive distributor of the signals from all racetracks in the United States and Canada, delivering top-notch content to our viewers. This partnership aligns perfectly with our mission to provide premium sports entertainment, and we look forward to a successful journey with 1/ST CONTENT.”
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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap
New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
Chicago City Council members are reviving plans to legalize video gambling in the city, introducing two ordinances that could bring hundreds of terminals to O’Hare and Midway airports and allow machines citywide for the first time.
One ordinance, introduced by Alderman Gilbert Villegas (36th), targets the city’s airports, where he sees both political feasibility and high revenue potential.
“The General Assembly has provided this opportunity through the casino bill. Yet, we’re not taking advantage of capturing dollars from one of the busiest airports in the country,” Villegas said.
“People are there, in some cases, one or two hours before. If their flight is delayed or they’re making a connection and there is a delay, there’s an opportunity to capture an audience that may not even be going to the city.”
Villegas’ proposal includes a $10,000 license fee per location, plus $500 per terminal. A separate terminal license would cost $1000, with an additional $500 per unit. If 400 machines each generated $800 daily, Villegas estimates annual revenue could reach $116.8 million, with the city taking a share through licensing and taxes.
Alderman Anthony Beale (9th) is pushing for a broader citywide expansion. His ordinance would legalize video gambling throughout Chicago, including in neighborhood bars and restaurants.
“We need to do it citywide and at the airports. We need the revenue and this administration has not shown a willingness to find new revenue that’s not gonna hit the taxpayers in every household,” Beale said.
Beale’s ordinance proposes a $500 license fee per location and a $1000-per-terminal charge for both the site and the machine itself. He has criticized the administration for dismissing the potential benefits, arguing that the current tax formula could be renegotiated with state lawmakers.
“That’s because they haven’t shown the willingness to go down to Springfield and change the formula. I’m hoping that submitting these ordinances will finally convince them to send a team down there,” he said.
Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.
Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”
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