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UNLV’s PGA Golf Management University Program partners with Las Vegas-based AI technology company Evenplay to study the effects of rewards on skill level
There’s a timeless adage from NBA great Allen Iverson: “Practice?!” But now, almost ironically, AI (that is, Artificial Intelligence) will be helping us replicate big-time pressure in that very scenario.
Evenplay, an AI technology company based out of Las Vegas, has created a patented golf simulator application that creates challenges for all skill levels, with the intention of improving play performance through the use of cash rewards.
“What we have is a machine-learning algorithm that takes all of your shot data and says, ‘What are you going to do next from 175 yards?,’ and creates targets personalized for your skill level with money on the line,” said Sameer Gupta, co-founder of Evenplay. “If you practice with pressure, you’re probably going to get better faster.”
UNLV has partnered with Evenplay, taking on the task of studying the impact of rewards on skill level, and how well this experience translates the gains from practice into practical use on the real course.
“It sounded like a good opportunity to build a relationship and a bridge with this company,” said Chris Cain, director of the PGA Golf Management University Program within UNLV’s Harrah College of Hospitality. “And to see if we can continue to advance off-course golf, improve diversity in the consumer base, and think a little bit differently and daring, which is what UNLV’s all about.”
Upping the Ante on Research
The ability to create a feedback loop – one where you practice in the same conditions as when something’s on the line – is the goal: replicating the jitters that come from staring down a big putt, and then training yourself to handle the pressure before you step onto the course.
Evenplay does this by paying out money depending on the shot, using rewards as a way to create real stress in a controlled setting.
“What we have is a turn-key stress generator,” said Gupta. “Our model projects a thousand shots from every distance, with a target drawn where about half of your shots should be capable of landing. We’ve taken a skill-based activity and are able to predict what you will do next.”
The study at UNLV uses a more controlled version of the wagers. Randomly selected participants will receive various payouts such as lesson or UNLV Gift certificates based on their group assignments and the level of contributions to the study.
“This is a skill-based gaming application that allows someone to make a bet and have fun doing it,” said Cain. “What we’re doing at UNLV is seeing if the variable payouts influence program retention – do they play longer or more often? Does this also influence skill improvement? Wouldn’t it be cool to have some sort of technology in place that actually uses gaming as a way to positively influence skill improvement?”
The study is made possible through UNLV’s Sports Innovation Institute (SII), and the College of Hospitality’s Center for Golf Management, in collaboration with the university’s International Gaming Institute. The SII acts as a hub for all of the faculty who do research in sports, enabling them to work together to find solutions to problems and advance the commercialization of products fitting that criteria.
“With Evenplay’s expertise, as well as the Sports Innovation and the International Gaming institutes, that trifecta makes for a pretty special partnership here in Las Vegas,” Cain said. “There are thousands of data points in every swing that UNLV is looking forward to analyzing to see if this really changes the way we practice.”
Growing the Game
It’s no secret that the game of golf is expensive and often exclusive. The National Golf Foundation estimates the cost of a full round at a public course in the U.S. was $43 in 2023. That’s just getting on the course. When you add hundreds and thousands of dollars into equipment costs, training, and lessons, the financial barrier to entry becomes quite imposing.
“There are about 120 million people interested in the game and only 45 million participating,” said Cain. “Technology’s going to help close that gap, and being able to take lessons without being on the golf course will be part of the future, making it more inclusive, accessible, and affordable.”
Improving the accessibility of the game is one of the desired outcomes for the research, potentially showing a greater translation of the skills developed in a simulator using Evenplay to the course itself.
“It’s winter right now – nobody’s taking swings on green golf courses in Chicago,” said Gupta. “All of those players are using simulators indoors. We’re growing the amount of people who can engage with golf by changing how often people can meaningfully play the sport at all times of the year.”
Changing the game doesn’t end with golf. The patent for Evenplay features a baseball player swinging a bat, and the plan is to roll into bowling next. Its partnership and ongoing study with UNLV is only expediting the interest in this potential shakeup to the practice session.
“The ability of UNLV to effectively structure a relationship with the PGA is very impressive and unique in the market,” said Gupta. “And bringing that knowledge to a private company like ours is essential to our growth.”
The results of Evenplay’s efficacy in providing measurable improvement to player skill will be shared as the study concludes later this year.
BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.
Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.
A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.
Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.
As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.
“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”
Tilman Fertitta, the largest individual shareholder of Wynn Resorts, increased his stake in the casino group with trades on April 4 and April 7.
Prior to the recent trades, disclosure records listed him as holding a 10% stake in Wynn Resorts. His latest share purchases, totaling 400,000 shares, were made at prices ranging from $67.62 to nearly $70.31 per share.
These transactions bring Fertitta’s total stake to 13 million shares, solidifying his position as the largest individual shareholder in the company.
Fertitta is the CEO of Houston-based Fertitta Entertainment with its Golden Nugget casino brand, restaurants and the NBA’s Houston Rockets. He announced plans to resign from his post at Feritta Entertainment if he is confirmed as ambassador to Italy and San Marino.
The billionaire took advantage of a steep drop in the stock market by acquiring more shares of Wynn Resorts at close to its 52-week low. Wynn saw its shares close at $67.93 on April 7, marking their lowest trading level since late 2022.
The share purchases were executed through various Fertitta-controlled entities, including Fertitta Entertainment Inc., Hospitality Headquarters, and Fertitta Entertainment LLC. As the sole proprietor of these organizations, Fertitta maintains shared beneficial ownership of the acquired securities.
Feritta has yet to file a SEC 13D form, which would allow him to have a greater influence on the company instead of remaining a silent shareholder.
Playcasino.co.nz has published a new comprehensive guide to payment methods for New Zealand online casino players. The guide highlights the growing popularity of mobile casino payment solutions among New Zealand players and provides detailed information about the various options available in the market.
According to industry observations, mobile payment solutions are becoming increasingly popular choices for online casinos transactions in New Zealand. This trend appears to align with the wider adoption of smartphone technology across the country and growing consumer demand for convenient, secure payment options.
“We’ve created this guide to help New Zealand players navigate the complex landscape of online casino payment options,” said Terri Radford, Content Director at www.playcasino.co.nz. “Payment methods like PayforIt and Zimpler are gaining traction because they align with how Kiwis prefer to manage their online entertainment spending—directly from their mobile devices, with enhanced security and spending controls.”
The guide emphasises that choosing the right payment method significantly impacts player experience, affecting everything from transaction speed to financial security. With online gambling continuing to grow in popularity in New Zealand, understanding available payment options has become essential for players seeking both security and convenience.
Payment Options Explained
The guide provides information on several payment methods currently available to New Zealand players:
- Mobile Solutions: PayforIt and Zimpler offer convenient mobile-based payment options. These services are particularly popular among younger players who prefer managing their gaming expenses directly through their mobile devices.
- E-Wallets: PayPal and Skrill are noted for their quick processing times, with PayPal being one of the few e-wallets supporting both deposits and withdrawals in New Zealand. E-wallets typically process deposits within minutes, which is considerably faster than traditional bank transfers.
- Traditional Methods: VISA/MasterCard remain widely used options, available at virtually all online casinos. Card payments continue to be a preferred method for many New Zealand players, particularly those who value familiarity and ease of use.
- Local Favourites: POLi has maintained strong usage among New Zealanders due to its immediate transaction times and absence of currency conversion fees. As a locally-developed solution, it has gained the trust of many New Zealand players.
- Cryptocurrency: Bitcoin and other cryptocurrencies offer benefits for players who value transaction speed and withdrawal flexibility. While still considered alternative payment methods, cryptocurrencies like Ethereum and Litecoin are gaining acceptance at many online casinos serving the New Zealand market.
- Prepaid Options: Paysafecard and Neosurf provide prepaid voucher systems that are popular among players who prioritise privacy and spending control. These methods are particularly useful for players who wish to maintain strict budget limits on their gaming activities.
According to industry feedback, transaction speed and security measures are important considerations for New Zealand players when selecting a payment method. Many players also indicate a preference for payment methods that support both deposits and withdrawals, eliminating the need to register multiple services.
Understanding Player Preferences
The guide acknowledges that personal preferences significantly influence payment method choices, with factors such as spending habits, withdrawal frequency, and security concerns playing key roles in decision-making.
“Every player has unique requirements when it comes to managing their funds,” Radford noted. “Some prioritise absolute privacy with methods like Paysafecard, while others value the convenience of integrated solutions like POLi. Our goal is to help players make informed decisions that enhance their overall experience while practising responsible gaming.”
The guide also highlights several notable trends in the online casino payment landscape:
- Enhanced Security Features: Many payment providers now implement additional security measures like two-factor authentication and biometric verification, offering players greater peace of mind.
- Regional Solutions: Payment options specifically designed for the New Zealand market continue to be popular choices among local players who appreciate services tailored to their needs.
- Faster Withdrawals: Many online casinos now emphasise the speed of withdrawals as a key selling point, with some offering same-day or instant withdrawals for certain payment methods.
- Responsible Gaming Tools: Some payment methods now offer built-in spending limits and tracking features, which can be valuable tools for players committed to responsible gambling practices.
“The payment landscape for online casinos continues to evolve,” said Daniel Williams, Managing Director of Playcasino.co.nz. “Our observation is that successful online casinos in New Zealand tend to be those that offer a diverse range of payment options while prioritising both security and user experience. We’re also noticing increased interest in payment methods that support responsible gaming practices.”
Regional Considerations
The guide notes that preferences may vary across different regions of New Zealand. Urban players might have access to and comfort with a wider range of digital payment options, while players in rural areas might rely more heavily on traditional banking methods.
“These regional differences highlight the importance of offering a diverse range of payment options,” noted Radford. “The online casino market in New Zealand is not monolithic, and player preferences vary significantly based on location, age demographics, and technological comfort levels.”
About Playcasino.co.nz
Playcasino.co.nz is a leading online casino affiliate website that offers comprehensive guides, reviews, and the latest news tailored for New Zealand’s real money casino players. The site adheres to responsible gambling principles and provides resources to help players make informed choices.
In addition to payment method information, Play Casino offers detailed reviews of online casinos available to New Zealand players, up-to-date information on no deposit bonuses and promotions, and comprehensive guides on casino games and strategies. The site’s team regularly publishes informational content on various aspects of the online gambling industry, with a particular focus on the New Zealand market.
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