BETBY, the premium sportsbook supplier, continues to strengthen its global footprint with the appointment of Juan Pablo Barahona as LATAM Regional Director.

Bringing over 17 years of experience across management, administration, marketing, and sales, Barahona has built a distinguished career within the betting and gaming industry. His expertise extends into the online media sector, technology, and both hardware and software sales, catering to retail, governmental, and e-commerce channels.

Throughout his career, Barahona has successfully navigated the Latin American market, holding key roles at industry-leading organizations such as Entain or Betway Group and technology giants.  His wealth of experience and deep market knowledge make him a vital addition to BETBY’s expansion strategy in the region.

In his new role, Barahona will be responsible for driving BETBY’s regional business development, strengthening partnerships, and reinforcing the company’s position as a premier sportsbook supplier in Latin America.

Juan Pablo Barahona, LATAM Regional Director at BETBY, commented: “I am excited to be joining BETBY at such a pivotal moment in the company’s growth journey. The LATAM market presents immense opportunities, and I look forward to leveraging my experience to expand BETBY’s presence and forge strong relationships across the region.”

Chris Nikolopoulos,  Chief Commercial Officer  at BETBY, said: “Juan Pablo’s extensive industry background and deep understanding of the LATAM market make him a key asset for BETBY. As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region.”

CT Gaming has strengthened its footprint in the LatAm region with multiple successful installations across Mexico’s leading land-based gaming venues. Among the trusted partners are Cirsa, Golden Lion, Euromex, and Jumamex. In recent months over 70 NEXT cabinets have been installed, elevating the gaming experience for players across the region.

Designed for unmatched comfort and seamless gameplay, the NEXT cabinets feature advanced technology and ergonomic enhancements, ensuring both player satisfaction and optimized performance for operators. To maximize engagement and deliver top-tier results, most of the newly installed machines are paired with Diamond King 3, featuring the legendary Mega Jack Trio—Aztec Gold, Slot-O-Pol, and Champagne Party. Additionally, the Diamond King 4 multigame has made its debut at Casino Clover Aguascalientes, further expanding the company’s portfolio in the market.

“These installations play a key role in strengthening our presence in the LatAm market. We are grateful to our partners, whose trust and support have been the driving force behind our expansion. We have exciting plans for 2025, and we couldn’t be happier with the progress so far,” Gjorgi Smilanov, General Manager for Mexico, said.

WA.Platform, already proving popular in Brazil, to offer full Gaming Corps games suite to partners

Gaming Corps – a publicly-listed game development company based in Sweden – has widened the scope of its premium games suite by partnering with iGaming B2B provider WA.Technology.

WA.Technology is recognised for its dynamic presence in emerging markets. It has particularly gained recognition in Brazil, offering a state-of-the-art iGaming platform, turnkey solutions, and standalone products, facilitating operators’ swift market entry and expansion. This technology allows operators to build their very own casino, sportsbook, lottery, fantasy or affiliate business precisely as they envision it.

Gaming Corps’ full portfolio of titles will be made available via the WA.Platform, a fully customisable iGaming platform with more than 80 game providers, a library of 8,000+ games, and support for multiple currencies and payment methods.

Operator partners of the WA.Platform will be able to utilise a range of thrilling content provided by Gaming Corps, including Crash, Mine, Table, Slot and Plinko games. Some of Gaming Corps’ most renowned games series such as Jet Lucky and Coin Miner will be on offer, along with some recent smash hits including Wild Woof, Raging Zeus Mines, Piggy Smash and Mighty Mammoth.

Danielle Calafato, CCO at Gaming Corps said: “WA.Technology has a rapidly growing portfolio of satisfied clients and strategic collaborations, and we are very excited to offer our premium games portfolio on the WA.Platform. On top of their growing reputation, WA.Technology has achieved a significant level of success in Brazil in a short space of time, which is ideal for us, as we are very focused in achieving as much growth as we can in that particular market.

“We look forward to providing WA.Technology’s partners with our content, and with many more game releases in the pipeline, we will be able to make our offering even stronger for them and all our partners in the coming months.”

Laura Festen, Director of Casino at WA.Technology said: “We are delighted to provide even more high-quality gaming content on the WA.Platform with the addition of Gaming Corps’ captivating titles, which we are sure our partners and their players will enjoy making the most of.

“Our platform continues to go from strength to strength, and with both parties particularly making strides in Brazil, this is a perfect partnership offering an array of opportunities that will help both companies grow their presence further.”

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WA.Technology is committed to Responsible Gaming practices.