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ADG Urges Responsible and Legal Betting Ahead of Super Bowl LIX

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On Sunday, February 9, 2025, the Philadelphia Eagles will face the Kansas City Chiefs in Super Bowl LIX at the Caesars Superdome in New Orleans, Louisiana, with kick-off at 6:30 p.m. ET. As one of the most anticipated and wagered-on sporting events of the year, the Arizona Department of Gaming (“ADG”) is reminding Arizona residents and visitors to bet responsibly and within the bounds of the law.

“The Super Bowl is an exciting event that brings communities together, but it’s essential to approach event wagering with caution and accountability,” said Jackie Johnson, ADG Director. “We encourage all Arizonans to enjoy the game responsibly by ensuring their wagers are placed legally and thoughtfully.” Further emphasizing the importance of using licensed operators for all event wagering activities, “illegal gambling undermines public safety and the integrity of the game, while responsible betting practices help ensure a safe and enjoyable experience for all participants,” stated ADG Director, Jackie Johnson.

Sports Pools – Know What Rules to Follow

In the United States, it is common to see friends and family participate in sports pools for the Super Bowl, often known as “Super Bowl Squares”. These pools are legal as long as the state’s social gambling rules are followed. According to Arizona Law (A.R.S. § 13-3301(7)), social gambling requires:

  • That gambling cannot be conducted as business, which means that hosts cannot receive
    financial benefit, unless they are participating in the game;
  • Hosts pay out all pool money to the winner(s);
  • Only participants can win; and
  • Players compete on equal terms with each other.

A few things to be on the lookout for that indicate illegal gambling:

  • Paying a fee to participate, including “suggested” or “voluntary” donations.
  • A host who keeps a percentage of the pool for administering the game.
  • A required minimum purchase to participate (food or beverage, etc.).
  • Unequal odds.
  • Underage participants (under 21 years of age).

Responsible Betting – What to Keep in Mind

With sports betting legal in the state, it has become increasingly important to educate yourself on how you can bet responsibly. Listed below are some helpful tips as part of the American Gaming Association’s (“AGA”) Have A Game Plan.® Bet Responsibly.™ campaign:

  • Set a Budget – It is crucial to keep in mind that everyone will have different budgets; never
    bet beyond your own means. Be cautious and make sure you set a limit – and stick to it – if
    you plan on wagering. More information on how to responsibly set a budget for wagering
    can be found on the AGA’s Have A Game Plan website: How Much Should I Wager?
  • Know the Odds – There are plenty of key terms everyone should know when making a sports
    bet. What’s a parlay? Over/under? Moneyline? If you decide to wager, make sure you are
    briefed on The Basics of Sports Betting.
  • Keep it Social – Whenever gambling, be mindful that all forms of gambling are for the
    purpose of entertainment. This is not a way to make money. By gaming with friends, family,
    and colleagues, you can keep playing responsibly and have fun.
  • Keep Your Cool – No one’s perfect, and in sports, winning and losing are all part of the game.
    Whether you’re wagering from the sidelines or watching from home, remember to keep
    your cool. Good sportsmanship isn’t just for the players on the field; it’s for everyone.
  • Play Legally – Legal operators provide important player protections that are not found in
    the illegal market. Whether you are placing a wager on your phone or at a physical
    sportsbook, make sure you are using a legal operator in the state. Visit the ADG website to
    view a full list of the state’s approved operators and retail locations: Approved Operators.

If you or someone you know has a gambling problem, you can get help now by calling 1-800- NEXT-STEP (1.800.639.8783), the Division of Problem Gaming (“DPG”)’s confidential helpline, texting “NEXTSTEP” to 53342, or utilizing a chat feature on the DPG website. DPG’s helpline provides confidentiality and connects callers with a master’s level counselor who can connect them with available resources, including statewide treatment providers who specialize in problem gambling. The helpline is available 24/7 to everyone facing a problem with gambling, whether that be individuals and affected family members, friends, or co-workers.

Compliance Updates

Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

 

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.

“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.

The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.

“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.

“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.

The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.

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AGS Interactive Makes Market Debut in Connecticut

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AGS Interactive Makes Market Debut in Connecticut

 

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.

Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.

AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.

The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.

Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.

“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”

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NFL Announces Partnership with ICRG

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NFL Announces Partnership with ICRG

 

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.

While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.

Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.

“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.

“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.

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