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ADG Urges Responsible and Legal Betting Ahead of Super Bowl LIX

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On Sunday, February 9, 2025, the Philadelphia Eagles will face the Kansas City Chiefs in Super Bowl LIX at the Caesars Superdome in New Orleans, Louisiana, with kick-off at 6:30 p.m. ET. As one of the most anticipated and wagered-on sporting events of the year, the Arizona Department of Gaming (“ADG”) is reminding Arizona residents and visitors to bet responsibly and within the bounds of the law.

“The Super Bowl is an exciting event that brings communities together, but it’s essential to approach event wagering with caution and accountability,” said Jackie Johnson, ADG Director. “We encourage all Arizonans to enjoy the game responsibly by ensuring their wagers are placed legally and thoughtfully.” Further emphasizing the importance of using licensed operators for all event wagering activities, “illegal gambling undermines public safety and the integrity of the game, while responsible betting practices help ensure a safe and enjoyable experience for all participants,” stated ADG Director, Jackie Johnson.

Sports Pools – Know What Rules to Follow

In the United States, it is common to see friends and family participate in sports pools for the Super Bowl, often known as “Super Bowl Squares”. These pools are legal as long as the state’s social gambling rules are followed. According to Arizona Law (A.R.S. § 13-3301(7)), social gambling requires:

  • That gambling cannot be conducted as business, which means that hosts cannot receive
    financial benefit, unless they are participating in the game;
  • Hosts pay out all pool money to the winner(s);
  • Only participants can win; and
  • Players compete on equal terms with each other.

A few things to be on the lookout for that indicate illegal gambling:

  • Paying a fee to participate, including “suggested” or “voluntary” donations.
  • A host who keeps a percentage of the pool for administering the game.
  • A required minimum purchase to participate (food or beverage, etc.).
  • Unequal odds.
  • Underage participants (under 21 years of age).

Responsible Betting – What to Keep in Mind

With sports betting legal in the state, it has become increasingly important to educate yourself on how you can bet responsibly. Listed below are some helpful tips as part of the American Gaming Association’s (“AGA”) Have A Game Plan.® Bet Responsibly.™ campaign:

  • Set a Budget – It is crucial to keep in mind that everyone will have different budgets; never
    bet beyond your own means. Be cautious and make sure you set a limit – and stick to it – if
    you plan on wagering. More information on how to responsibly set a budget for wagering
    can be found on the AGA’s Have A Game Plan website: How Much Should I Wager?
  • Know the Odds – There are plenty of key terms everyone should know when making a sports
    bet. What’s a parlay? Over/under? Moneyline? If you decide to wager, make sure you are
    briefed on The Basics of Sports Betting.
  • Keep it Social – Whenever gambling, be mindful that all forms of gambling are for the
    purpose of entertainment. This is not a way to make money. By gaming with friends, family,
    and colleagues, you can keep playing responsibly and have fun.
  • Keep Your Cool – No one’s perfect, and in sports, winning and losing are all part of the game.
    Whether you’re wagering from the sidelines or watching from home, remember to keep
    your cool. Good sportsmanship isn’t just for the players on the field; it’s for everyone.
  • Play Legally – Legal operators provide important player protections that are not found in
    the illegal market. Whether you are placing a wager on your phone or at a physical
    sportsbook, make sure you are using a legal operator in the state. Visit the ADG website to
    view a full list of the state’s approved operators and retail locations: Approved Operators.

If you or someone you know has a gambling problem, you can get help now by calling 1-800- NEXT-STEP (1.800.639.8783), the Division of Problem Gaming (“DPG”)’s confidential helpline, texting “NEXTSTEP” to 53342, or utilizing a chat feature on the DPG website. DPG’s helpline provides confidentiality and connects callers with a master’s level counselor who can connect them with available resources, including statewide treatment providers who specialize in problem gambling. The helpline is available 24/7 to everyone facing a problem with gambling, whether that be individuals and affected family members, friends, or co-workers.

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PG Soft Becomes an Official Sponsor of BiS SiGMA Americas 2025

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PG Soft, a world-class digital mobile games company, has reaffirmed its commitment to the dynamic LatAm market by sponsoring the third edition of BiS SiGMA Americas, running from April 7-10 in São Paulo.

Becoming an official sponsor of BiS SiGMA Americas 2025 reinforces the company’s commitment to the region’s burgeoning iGaming industry.

As part of the sponsorship, PG Soft’s brand will be highly visible at the Registration Desk, where a dedicated Welcome Team will be wearing PG Soft t-shirts. Additionally, PG Soft is putting on free travel to and from the Hilton Morumbi and Transamerica Expo Center, with the potential to add further hotels. Six PG Soft branded buses will be available all-day for delegates that will be signposted with customised pick-up boards.

The show is expected to welcome 18,000 iGaming professionals, offering opportunities to connect with industry peers, prestigious gala awards, and more than 300 expert speakers.

PG Soft’s spokesperson said: “BiS SiGMA Americas is a flagship event on the iGaming calendar, and one we’re very happy to support to heighten the experience for visitors. PG Soft’s brand will feature strongly and we’re delighted to improve transport connections during the show.”

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AC Milan Announces New Partnership with Reals

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AC Milan has announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America.

Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.

This collaboration reinforces AC Milan’s dedication to fostering deeper fan engagement across Latin America. With Reals’ strong foothold in Brazil’s sports betting and online gaming market, this partnership is set to increase AC Milan’s brand visibility and connect with passionate supporters in the region. The synergy between AC Milan’s global ambitions and Reals’ approach promises to create long-lasting impact and enhance the Club’s connection with its Latin American fanbase.

Maikel Oettle, Chief Commercial Officer of AC Milan, said: “We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”

“Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement. Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors,” said Rafael Borges, CEO of Reals.

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WyoLotto COO Named to National Problem Gambling Committee

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WyoLotto’s Chief Operations Officer, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling (NCPG) and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG.

“Our foundation as a corporation is to manage what we do in a responsible manner for the state of Wyoming. The selection of Robin to this committee demonstrates that we are leading the way nationally when it comes to promoting responsible gambling and raising awareness of problem gambling,” said Jon Clontz, CEO of WyoLotto.

Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Program. WyoLotto’s Responsible Gambling Program includes an in depth plan to ensure the organization honors its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.

“Our verification was a major achievement for us, and it is also an achievement for Wyoming. We are now accredited nationally for our efforts to take care of Wyoming when it comes to gambling, and this helps everyone in the state,” Medina said.

“Through these efforts, we have been recognized on a national level, which is why I have been selected for the Nominations and Selection Committee for NCPG. I am very excited and see this as an opportunity to further support our mission,” she added.

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