Latest News
ADG Urges Responsible and Legal Betting Ahead of Super Bowl LIX

On Sunday, February 9, 2025, the Philadelphia Eagles will face the Kansas City Chiefs in Super Bowl LIX at the Caesars Superdome in New Orleans, Louisiana, with kick-off at 6:30 p.m. ET. As one of the most anticipated and wagered-on sporting events of the year, the Arizona Department of Gaming (“ADG”) is reminding Arizona residents and visitors to bet responsibly and within the bounds of the law.
“The Super Bowl is an exciting event that brings communities together, but it’s essential to approach event wagering with caution and accountability,” said Jackie Johnson, ADG Director. “We encourage all Arizonans to enjoy the game responsibly by ensuring their wagers are placed legally and thoughtfully.” Further emphasizing the importance of using licensed operators for all event wagering activities, “illegal gambling undermines public safety and the integrity of the game, while responsible betting practices help ensure a safe and enjoyable experience for all participants,” stated ADG Director, Jackie Johnson.
Sports Pools – Know What Rules to Follow
In the United States, it is common to see friends and family participate in sports pools for the Super Bowl, often known as “Super Bowl Squares”. These pools are legal as long as the state’s social gambling rules are followed. According to Arizona Law (A.R.S. § 13-3301(7)), social gambling requires:
- That gambling cannot be conducted as business, which means that hosts cannot receive
financial benefit, unless they are participating in the game; - Hosts pay out all pool money to the winner(s);
- Only participants can win; and
- Players compete on equal terms with each other.
A few things to be on the lookout for that indicate illegal gambling:
- Paying a fee to participate, including “suggested” or “voluntary” donations.
- A host who keeps a percentage of the pool for administering the game.
- A required minimum purchase to participate (food or beverage, etc.).
- Unequal odds.
- Underage participants (under 21 years of age).
Responsible Betting – What to Keep in Mind
With sports betting legal in the state, it has become increasingly important to educate yourself on how you can bet responsibly. Listed below are some helpful tips as part of the American Gaming Association’s (“AGA”) Have A Game Plan.® Bet Responsibly.™ campaign:
- Set a Budget – It is crucial to keep in mind that everyone will have different budgets; never
bet beyond your own means. Be cautious and make sure you set a limit – and stick to it – if
you plan on wagering. More information on how to responsibly set a budget for wagering
can be found on the AGA’s Have A Game Plan website: How Much Should I Wager? - Know the Odds – There are plenty of key terms everyone should know when making a sports
bet. What’s a parlay? Over/under? Moneyline? If you decide to wager, make sure you are
briefed on The Basics of Sports Betting. - Keep it Social – Whenever gambling, be mindful that all forms of gambling are for the
purpose of entertainment. This is not a way to make money. By gaming with friends, family,
and colleagues, you can keep playing responsibly and have fun. - Keep Your Cool – No one’s perfect, and in sports, winning and losing are all part of the game.
Whether you’re wagering from the sidelines or watching from home, remember to keep
your cool. Good sportsmanship isn’t just for the players on the field; it’s for everyone. - Play Legally – Legal operators provide important player protections that are not found in
the illegal market. Whether you are placing a wager on your phone or at a physical
sportsbook, make sure you are using a legal operator in the state. Visit the ADG website to
view a full list of the state’s approved operators and retail locations: Approved Operators.
If you or someone you know has a gambling problem, you can get help now by calling 1-800- NEXT-STEP (1.800.639.8783), the Division of Problem Gaming (“DPG”)’s confidential helpline, texting “NEXTSTEP” to 53342, or utilizing a chat feature on the DPG website. DPG’s helpline provides confidentiality and connects callers with a master’s level counselor who can connect them with available resources, including statewide treatment providers who specialize in problem gambling. The helpline is available 24/7 to everyone facing a problem with gambling, whether that be individuals and affected family members, friends, or co-workers.
Latest News
Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
Compliance Updates
Chicago City Council Members Pushing to Legalize Video Gambling

Chicago City Council members are reviving plans to legalize video gambling in the city, introducing two ordinances that could bring hundreds of terminals to O’Hare and Midway airports and allow machines citywide for the first time.
One ordinance, introduced by Alderman Gilbert Villegas (36th), targets the city’s airports, where he sees both political feasibility and high revenue potential.
“The General Assembly has provided this opportunity through the casino bill. Yet, we’re not taking advantage of capturing dollars from one of the busiest airports in the country,” Villegas said.
“People are there, in some cases, one or two hours before. If their flight is delayed or they’re making a connection and there is a delay, there’s an opportunity to capture an audience that may not even be going to the city.”
Villegas’ proposal includes a $10,000 license fee per location, plus $500 per terminal. A separate terminal license would cost $1000, with an additional $500 per unit. If 400 machines each generated $800 daily, Villegas estimates annual revenue could reach $116.8 million, with the city taking a share through licensing and taxes.
Alderman Anthony Beale (9th) is pushing for a broader citywide expansion. His ordinance would legalize video gambling throughout Chicago, including in neighborhood bars and restaurants.
“We need to do it citywide and at the airports. We need the revenue and this administration has not shown a willingness to find new revenue that’s not gonna hit the taxpayers in every household,” Beale said.
Beale’s ordinance proposes a $500 license fee per location and a $1000-per-terminal charge for both the site and the machine itself. He has criticized the administration for dismissing the potential benefits, arguing that the current tax formula could be renegotiated with state lawmakers.
“That’s because they haven’t shown the willingness to go down to Springfield and change the formula. I’m hoping that submitting these ordinances will finally convince them to send a team down there,” he said.
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EveryMatrix Expands US Presence with Boyd Interactive Go Live

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.
Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”
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