partnerships
1/ST CONTENT expands its South American footprint in new deal with American Racing Channel and Codere for Uruguayan Racing

1/ST CONTENT – the pre-eminent provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive partnership with American Racing Channel, a leading LatAm distributor which holds the rights to the two foremost racetracks in Uruguay at Hipódromo Nacional de Maroñas and the Las Piedras Racetrack.
Grupo Codere, the powerhouse international operator for Hispanic markets, has already agreed to integrate exclusive fixed-odds content, data and signals (broadcast and video streaming) from both Las Piedras and Maroñas. The latter track’s national flagship, the Group 1 Gran Premio José Pedro Ramírez, takes place on 6 January 2025, and also boasts a stellar racecard which features a host of other top-class action, like the Group 1 Ciudad de Montevideo, the Maroñas and the Piñeyrua (both Group 3s).
By leveraging 1/ST CONTENT’s unparalleled expertise in capturing and broadcasting live racing events, coupled to a truly international distribution network and worldwide reach, global fans can now enjoy a best-in-breed racing experience from the comfort of their homes, or on the move.
Simon Fraser, Senior Vice President of International at 1/ST CONTENT, said: “1/ST CONTENT is delighted to establish this partnership with American Racing Channel to broaden the international appeal of Uruguayan horse racing from these two elite racecourses, especially as the famous Ramírez festival hoves into view in early January in the capital of Montevideo.
“Horse racing already benefits from a strong history and robust following across Uruguay and proximate countries like Brazil, Argentina, Chile and Peru, which have produced some high-quality thoroughbreds, trainers and, above all, jockeys who have regularly showcased their skills in the States as well.
“Thanks to this breakout relationship with our friends at American Racing Channel and Codere, we can also provide a more educational service and supporting marketing structure around this content in order to make it easily intelligible to both seasoned fans and unfamiliar audiences.
“Furthermore, working with our alliance partners at Racing1 – the newly founded complete service hub for international racing – we are now able to distribute this content more broadly than ever before. Indeed, racing from the Americas is a great way to help global operators engage new and underserved audiences by delivering 24/7 horse racing, allowing us to return the value to two more stunning racetracks and their hard-working stakeholders.”
Horacio Esposito, Vice President of American Racing Channel (ARC), said: “We are very happy and excited to widen our services for Maroñas and Las Piedras racecourses, now including fixed-odds distribution, thanks to this partnership with our friends at 1/ST CONTENT. Our long-term relationship with the Uruguayan racing industry is a true commitment to collaborate in the growing of the business, and this latest deal demonstrates that progressive intent.”
1/ST CONTENT’s daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout diverse territories.
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SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry.
This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.
“Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.
“Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”
Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”
Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.
The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.
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Golden Whale to broaden horizons with Logrand partnership

Pioneering data-driven service provider teams up with fast-growing Mexico-focused online casino group to extend its operations into Latin America for the first time
With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.
Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.
Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.
Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.
In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.
Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.
Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”
Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”
Canada
SkillOnNet Unleashes Thunderkick Games with New Operators in Ontario Market

Thunderkick’s portfolio launches with leading SkillOnNet brands
Global entertainment brand SkillOnNet is deepening its existing partnership with Stokholm-based game studio Thunderkick to deliver the developer’s unique, engaging slot titles to a broader player base in Ontario.
The Canadian province is one of the most exciting regulated markets in North America, and the agreement will see more Ontarian players gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.
Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving more Ontarian players the chance to enjoy a fresh wave of premium content.
Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.
Jani Kontturi at SkillOnNet at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to a deeper pool of players in Ontario. This region is fast becoming a vital part of our operations, and we’re confident the studio’s games will continue to resonate in the jurisdiction.”
Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and launch our games with several high-profile brands in Ontario. Our games have a track record of strong performance, and we’re excited to see them go live with new operators as we extend our reach in one of the most dynamic new regions in iGaming.”
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