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1/ST CONTENT expands its South American footprint in new deal with American Racing Channel and Codere for Uruguayan Racing

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1/ST CONTENT – the pre-eminent provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive partnership with American Racing Channel, a leading LatAm distributor which holds the rights to the two foremost racetracks in Uruguay at Hipódromo Nacional de Maroñas and the Las Piedras Racetrack.

Grupo Codere, the powerhouse international operator for Hispanic markets, has already agreed to integrate exclusive fixed-odds content, data and signals (broadcast and video streaming) from both Las Piedras and Maroñas. The latter track’s national flagship, the Group 1 Gran Premio José Pedro Ramírez, takes place on 6 January 2025, and also boasts a stellar racecard which features a host of other top-class action, like the Group 1 Ciudad de Montevideo, the Maroñas and the Piñeyrua (both Group 3s).

By leveraging 1/ST CONTENT’s unparalleled expertise in capturing and broadcasting live racing events, coupled to a truly international distribution network and worldwide reach, global fans can now enjoy a best-in-breed racing experience from the comfort of their homes, or on the move.

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, said: “1/ST CONTENT is delighted to establish this partnership with American Racing Channel to broaden the international appeal of Uruguayan horse racing from these two elite racecourses, especially as the famous Ramírez festival hoves into view in early January in the capital of Montevideo.

Horse racing already benefits from a strong history and robust following across Uruguay and proximate countries like Brazil, Argentina, Chile and Peru, which have produced some high-quality thoroughbreds, trainers and, above all, jockeys who have regularly showcased their skills in the States as well.

“Thanks to this breakout relationship with our friends at American Racing Channel and Codere, we can also provide a more educational service and supporting marketing structure around this content in order to make it easily intelligible to both seasoned fans and unfamiliar audiences.

“Furthermore, working with our alliance partners at Racing1 – the newly founded complete service hub for international racing – we are now able to distribute this content more broadly than ever before. Indeed, racing from the Americas is a great way to help global operators engage new and underserved audiences by delivering 24/7 horse racing, allowing us to return the value to two more stunning racetracks and their hard-working stakeholders.”

Horacio Esposito, Vice President of American Racing Channel (ARC), said: “We are very happy and excited to widen our services for Maroñas and Las Piedras racecourses, now including fixed-odds distribution, thanks to this partnership with our friends at 1/ST CONTENT. Our long-term relationship with the Uruguayan racing industry is a true commitment to collaborate in the growing of the business, and this latest deal demonstrates that progressive intent.”

1/ST CONTENT’s daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout diverse territories.

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Pavilion Payments Partners with Pawnee Nation to Deliver Seamless Casino Funding Solutions Across All Three Properties

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Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has announced a partnership with Pawnee Nation, launching a suite of VIP Preferred funding solutions at their three properties: StoneWolf Casino, Trading Post Casino, and TeePee Casino and Smoke Shop.

Through this partnership, Pawnee Nation will leverage Pavilion Payments’ industry-leading VIP Preferred eCheck and Choice4 deferred settlement services at both the cage and VIP Financial Center self-service kiosks. Cash advance will be available at the cage, while the kiosks will offer multi-factor authentication (MFA) and ATM access, providing players with secure, convenient, and flexible funding options. Additionally, Pawnee Nation will implement VIP Shield, Pavilion Payments’ comprehensive Title 31 compliance solution, to enhance security and streamline regulatory compliance.

“We’re proud to partner with Pawnee Nation and support their ongoing commitment to delivering exceptional guest experiences. Our mission is to empower operators with secure, efficient, and forward-thinking payment technologies. We’re honored to support Pawnee Nation as they continue to drive innovation in the gaming space by streamlining transactions, strengthening compliance capabilities, and enhancing player satisfaction,” said Dan Connors, Chief Executive Officer of Pavilion Payments.

“Partnering with Pavilion Payments allows us to offer our players flexible and hassle-free funding options backed by trusted, industry-leading technology. This partnership aligns with our commitment to deliver exceptional guest experiences while supporting operational excellence across all three properties,” said Robert Wallar, CEO of Pawnee Tribal Development Corp.

By deploying Pavilion Payments’ integrated solutions, Pawnee Nation is making it easier for guests to access their funds and enjoy a more seamless and secure experience—while giving casino operators more control, insight, and efficiency in their payments environment.

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Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

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ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).

The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.

Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.

ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.

“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.

“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.

Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.

ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.

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BoltBetz.com Unveils Groundbreaking Cashless Gaming Technology, Powered by Konami Gaming’s SYNKROS System and a Strategic Alliance with Bank Card Services and Gbank

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BoltBetz, an innovation leader in gaming payments technology, has launched its revolutionary first-of-its-kind cashless gaming platform, setting a new standard for the future of casino entertainment.

Founded by Todd Nigro and Bryan Lindsey, who bring a combined 50+ years of gaming industry expertise, BoltBetz has assembled a world-class team of gaming, technology, and finance professionals to lead its release across the US, and international markets, the leadership team’s deep industry knowledge ensures that BoltBetz is positioned to transform casino operations with unmatched speed, security, and player engagement.

At the core of BoltBetz’s offering is a fully integrated, secure, and seamless cashless gaming funding system that allows players to engage in gaming activities without the need for physical cash — delivering faster, safer, and more efficient experiences.

Key to this breakthrough is BoltBetz’s embedded integration with Konami Gaming’s powerful SYNKROS casino management system. By embedding SYNKROS directly into its platform, BoltBetz provides real-time data analytics, enhanced player tracking, robust loyalty marketing capabilities, and superior operational management tools to casinos of all sizes.

To ensure the highest level of financial security and convenience, BoltBetz has also formed a strategic alliance with BankCard Services, utilizing their patented, FDIC-insured cashless transaction technology powered by GBank. This partnership allows players to seamlessly load, transfer, and withdraw funds, all while benefiting from the security of a fully regulated banking environment.

“Our mission with BoltBetz is to push the industry forward with a complete, cashless gaming solution that prioritizes player convenience, operator control, and financial security. With our embedded SYNKROS casino management system and state-of-the-art banking architecture, BoltBetz offers an unparalleled experience for the modern gamer,” said Todd Nigro, Co-Founder of BoltBetz.

Co-Founder Bryan Lindsey added: “We have spent decades in the gaming industry and understand what players and operators truly need. BoltBetz is built to meet today’s demands while preparing casinos for the digital-first future.”

Key Capabilities of BoltBetz.com include:

• Fully cashless gaming transactions for a modern, secure, and fast player experience.

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• Embedded SYNKROS casino management system for real-time marketing, loyalty programs, reporting, and operational management.

• FDIC-insured and regulatorily compliant player accounts through a strategic partnership with BankCard Services and GBank.

• Enhanced player loyalty, data-driven marketing, and increased operational efficiency for gaming operators.

• Scalable platform adaptable to land-based casinos, sports betting venues, and future online integrations.

BoltBetz has already generated strong interest from major casino operators and tribal gaming enterprises, with expansion plans into new domestic and international markets well underway.

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