Latest News
Salsa Gator now features First Sportsbook API Integration
Salsa Gator, the renowned iGaming content aggregator by Salsa Technology, has expanded its API offering by integrating the Tier 1 sports betting solution ‘First – Best in Sports’, designed specifically for the regulated Brazilian market.
This integration allows Salsa Gator clients seamless access to First’s cutting-edge sportsbook platform, known for its advanced technology, superior user experience, and ability to drive strong growth for operators.
By integrating First Sportsbook, Salsa Gator ensures operators gain not only access to lab-certified games
in compliance with Brazilian regulations, but also leverage First’s industry-leading sportsbook, all through a single integration. Salsa Gator, which was named Aggregator of the Year at the CGS Awards, now boasts nearly 20,000 games from over 110 providers.
Salsa Technology’s Head of Marketing & Sales, Eliane Nunes, stated: “Offering a top-tier sportsbook like First’s through Salsa Gator is a major achievement for us. Operators gain access to both lab-certified games and the sportsbook, both in compliance with Brazilian regulations, through a single certification process.”
Tom Light, CEO of First – Best in Sports, added: “We’re thrilled to partner with Salsa Gator, a leader in iGaming aggregation. This integration will allow operators to access our industry-best sportsbook technology, empowering them to compete at the highest levels of sports betting in the Brazilian market.”
Conferences
BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE
BETBY, the innovative sports betting supplier, has announced its participation in two of the most prominent industry events in Latin America: SBC Rio and SiGMA Americas. Both exhibitions are set to take place in Brazil, where BETBY will showcase its cutting-edge sportsbook solution and strengthen its presence in the region.
During both expos, which provide an exceptional opportunity to connect with local partners, global stakeholders, and prospective clients, BETBY will present its unique sportsbook technology and its extensive range of products. This includes the provider’s proprietary esports feed, BETBY Games, and its comprehensive suite of AI sportsbook tools, AI Labs. Among BETBY’s latest features is its industry-first AI-powered feed, enabling the creation of odds for entertainment markets. Further product launches are anticipated ahead of the events.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America. Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”
He further added: “These events are the perfect platform for BETBY to demonstrate our commitment to delivering forward-thinking, high-performance products to the market, and we look forward to the energy and networking opportunities they will bring.”
At SBC Rio, hosted in Rio de Janeiro from February 25th to 27th, BETBY’s team will welcome delegates at Stand B730 whilst in SiGMA Americas, held in São Paulo from April 7th to 10th, visitors can find the supplier’s team of sportsbook experts at Stand G140.
Canada
Playson strengthens Canadian footprint with Titanplay partnership
Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.
After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.
The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.
Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.
Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.
Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.
“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”
Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.
“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”
Latest News
GIFT & GO LAUNCHES AT RUSH STREET PROPERTIES,BRINGING SEAMLESS GIFTING EXPERIENCES TO RIVERS CASINOS
Gift & Go, a leading innovator in automated, on-demand gifting technology, is proud to announce its official launch at three Rush Street Gaming properties: Rivers Casino & Resort Schenectady, Rivers Casino Pittsburgh and Rivers Casino Philadelphia. With two more Rivers Casino locations expected to go live in early 2025, this expansion marks a significant milestone as the first-ever Konami-powered casino operator to adopt the Gift & Go platform.
Gift & Go’s cutting-edge technology integrates with Konami’s SYNKROS casino operating systems, enabling casinos to elevate their player rewards programs. Through in-machine gifting, players can instantly redeem their loyalty points for high-quality gifts directly from leading online retailers, enhancing the overall guest experience while driving customer engagement and retention. The merchandise ships immediately from retailers to the guest.
“We’re thrilled to partner with Rush Street Gaming to bring Gift & Go to Rivers Casinos,” said Joe Hall, Co-CEO of Gift & Go. “This collaboration underscores our commitment to transforming the way casinos reward their loyal guests, delivering seamless, memorable gifting experiences that keep players coming back.”
The rollouts at Rivers Casinos in Schenectady, Pittsburgh and Philadelphia have already garnered positive feedback, with players enjoying the convenience of selecting gifts directly from their slot machines. Pending regulatory approval, Gift & Go is expected to be implemented at Rivers Casino Portsmouth and Rivers Casino Des Plaines (Chicago area) in the near future.
Early results indicate increased player satisfaction and higher engagement levels, aligning with Rush Street Gaming’s reputation for innovation and excellence.
“Rush Street has a long-standing commitment to continuously evolve and elevate our guest experiences,” said Cliff Ehrlich, COO of Rush Street Gaming. “We’re excited to see the positive impact this rewards technology is already having for Rush Rewards members. It’s a seamless and effective way for Rivers Casino to show appreciation to our loyal guests.”
As part of its ambitious growth plan, Gift & Go will continue to expand its presence in Konami-powered casinos throughout 2025, offering unparalleled gifting solutions to more properties and their valued guests.
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