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Scientific Games Announces Matt Lynch as New President of Digital, Steve Beason Named Chief Innovation Officer

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Scientific Games continues investment in the company’s innovation and digital leadership in the lottery industry with the addition of Matt Lynch as President of Digital to serve its rapidly expanding digital business. Veteran digital and technology leader Steve Beason assumes the role of Chief Innovation Officer to accelerate Scientific Games’ technology advancements worldwide, including AI and cloud innovation.

Lynch joins the Scientific Games Executive Leadership Team, bringing more than 20 years of digital leadership to the company from roles at Amazon, Samsung, Symantec and Firework. In his early career, Lynch spent eight years at Amazon scaling several product categories into $1 billion+ businesses, most recently serving as Chief Operating Officer for online entertainment content.

Beason’s career spans four decades in the lottery and gaming industry introducing technology innovations across retail and digital channels. In his new role, he will expand the digital platform innovations he has spearheaded across the company’s full suite of products.

Scientific Games CEO Pat McHugh said, “Thanks to the amazing work of our existing teams, our digital business is expanding rapidly with active iLottery launches around the world. The addition of an executive with Matt’s credentials continues Scientific Games’ investment in scaling our business to meet our growth plans and innovation roadmaps. Steve’s focus on technical innovation will continue to advance our industry-leading platforms to meet lotteries’ evolving needs into the future.”

An e-commerce expert in subscription and marketplace-driven businesses, Lynch has a proven ability to create customer-focused products that drive incremental revenue and grow customer lifetime value. He held leadership positions as Head of Direct-to-Consumer for e-commerce start-up Firework, Senior VP of Digital Shopping Experience at grocery retailer Albertson’s, President & Chief Operating Officer for Samsung SmartThings and Senior VP of Global E-commerce, Consumer Pricing & Analytics at Symantec, a cybersecurity company.

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McHugh added, “Matt has an impressive track record in scaling digital businesses. In addition to his strong product orientation, he has broad business acumen and a reputation for being a strategic, quant-based big thinker. He brings a vision to his work and creates strong organizational cultures. We look forward to the many talents Matt will add to our highly experienced global Digital teams.

Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs. The company currently serves more than 30 iLottery customers worldwide with entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second-chance, mobile and web applications.

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Quick Custom Intelligence Celebrates Milestone Success at the 2024 Global Gaming Expo

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Quick Custom Intelligence Celebrates Milestone Success at the 2024 Global Gaming Expo

 

Quick Custom Intelligence (QCI) capped off a remarkable appearance at the Global Gaming Expo (G2E), held from October 7 to 10, 2024, with a series of exciting announcements that solidified their position as a leader in AI-driven casino intelligence software.

The highly anticipated event saw QCI unveil the latest version of the QCI Enterprise Platform, which delivers unprecedented features designed to optimize casino operations and revenue. Attendees also witnessed the reveal of QCI’s latest AI technology, which continues to push the boundaries of what’s possible in gaming analytics and intelligence.

Adding to the excitement, QCI’s Chief Technology Officer Andrew Cardno was honored with the prestigious Lifetime Achievement Award from Gaming & Leisure for his contributions to the gaming industry over the past three decades. This award reflects Cardno’s lasting impact on data-driven decision-making in casinos, setting industry standards for innovation.

In addition to this accolade, Andrew Cardno and QCI CEO Dr. Ralph Thomas proudly announced the release of their eleventh book, The Math That Gaming Made – Compendium, an in-depth exploration of the mathematical principles that shape the gaming industry today. The book promises to serve as a valuable resource for professionals seeking to enhance their understanding of data science in gaming.

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“We couldn’t have asked for a better platform to showcase our latest innovations,” said Dr. Ralph Thomas, CEO of QCI. “The Global Gaming Expo has always been a key event for us, and this year exceeded our expectations. The response to our new QCI Enterprise Platform has been overwhelmingly positive, and we are excited to continue shaping the future of the gaming industry.”

Andrew Cardno shared his thoughts on the event and his recent recognition: “Receiving the Lifetime Achievement Award from Gaming & Leisure is an incredible honor. But what excites me the most is the energy and enthusiasm we saw from our customers and industry peers at the expo. The latest advancements in AI technology we introduced will redefine how casinos harness data, and I’m proud to be at the forefront of that transformation.”

Victor Rocha, a prominent figure in the gaming industry, commented on the electric atmosphere at QCI’s booth: “The excitement surrounding QCI’s new offerings was palpable. From the advanced AI capabilities to the enhanced functionality of the QCI Enterprise Platform, it’s clear that QCI is leading the charge in innovation. Visiting their booth was a highlight of the show.”

The 2024 Global Gaming Expo was an undeniable success for QCI, further solidifying the company’s role as a pioneer in the gaming technology space. With their latest developments and the release of The Math That Gaming Made – Compendium, QCI is well-positioned to drive the gaming industry forward.

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Fast Track Announces Partnership with Pagol.Bet

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Fast Track, the leading CRM and player engagement platform designed specifically for the iGaming industry, has announced a new partnership with Pagol.Bet, a major player in Brazil’s online gaming market.

Pagol.Bet is providing first-class entertainment to Brazilian players, including top slots, casino, and sports betting. The operator has been approved in the first list released by the Brazilian government and is authorized to operate until December, in addition to having formalised its license application for 2025.

Now, the company is ready to enhance its marketing strategy with Fast Track, in a collaboration aimed at increasing player engagement, creating personalized experiences, and fostering long-term loyalty among Pagol.Bet users.

“We are delighted to partner with Pagol.Bet in Brazil, one of today’s most exciting markets. Our goal is to deliver world-class service and support their growth journey. Fast Track’s platform leverages the Singularity Model to predict user behaviour and manage complex player journeys. In Brazil’s highly competitive landscape, these innovations are crucial for staying ahead,” Simon Lidzén, Co-Founder and CEO at Fast Track, said.

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“We are excited about this partnership and look forward to enhancing our market position in Brazil through advanced marketing strategies. By using Fast Track’s solutions, we aim to optimise player engagement and drive meaningful growth. With this partnership, we are confident about our future in Brazil and in our ability to thrive in this competitive market,” Marcílio da Silva Santos, CEO at Pagol.Bet, said.

“The Brazilian market has huge potential, and now is the time to get ahead. With Fast Track’s tech, we’re set to drive growth, and our players will benefit greatly thanks to the new content we’ll deliver. This partnership will allow us to better segment and target players while leveraging AI to minimise manual work and speed up processes,” Anderson Smith, CGO at Pagol.Bet, said.

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Bally’s Interactive Launches Bally Bet Sportsbook App in Tennessee

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland.

Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.

The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events. Additionally, users can access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, also offers an extensive selection of pre-built and customizable parlays, ensuring a personalized and engaging betting experience.

As an official sports betting partner of the Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel, Bally Bet has fostered a strong connection with the Predators’ loyal supporters. With the app’s launch, fans can anticipate even more exciting in-arena and social activations throughout the NHL season.

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