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Scientific Games Announces Matt Lynch as New President of Digital, Steve Beason Named Chief Innovation Officer

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Scientific Games continues investment in the company’s innovation and digital leadership in the lottery industry with the addition of Matt Lynch as President of Digital to serve its rapidly expanding digital business. Veteran digital and technology leader Steve Beason assumes the role of Chief Innovation Officer to accelerate Scientific Games’ technology advancements worldwide, including AI and cloud innovation.

Lynch joins the Scientific Games Executive Leadership Team, bringing more than 20 years of digital leadership to the company from roles at Amazon, Samsung, Symantec and Firework. In his early career, Lynch spent eight years at Amazon scaling several product categories into $1 billion+ businesses, most recently serving as Chief Operating Officer for online entertainment content.

Beason’s career spans four decades in the lottery and gaming industry introducing technology innovations across retail and digital channels. In his new role, he will expand the digital platform innovations he has spearheaded across the company’s full suite of products.

Scientific Games CEO Pat McHugh said, “Thanks to the amazing work of our existing teams, our digital business is expanding rapidly with active iLottery launches around the world. The addition of an executive with Matt’s credentials continues Scientific Games’ investment in scaling our business to meet our growth plans and innovation roadmaps. Steve’s focus on technical innovation will continue to advance our industry-leading platforms to meet lotteries’ evolving needs into the future.”

An e-commerce expert in subscription and marketplace-driven businesses, Lynch has a proven ability to create customer-focused products that drive incremental revenue and grow customer lifetime value. He held leadership positions as Head of Direct-to-Consumer for e-commerce start-up Firework, Senior VP of Digital Shopping Experience at grocery retailer Albertson’s, President & Chief Operating Officer for Samsung SmartThings and Senior VP of Global E-commerce, Consumer Pricing & Analytics at Symantec, a cybersecurity company.

McHugh added, “Matt has an impressive track record in scaling digital businesses. In addition to his strong product orientation, he has broad business acumen and a reputation for being a strategic, quant-based big thinker. He brings a vision to his work and creates strong organizational cultures. We look forward to the many talents Matt will add to our highly experienced global Digital teams.

Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs. The company currently serves more than 30 iLottery customers worldwide with entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second-chance, mobile and web applications.

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THE 56th ANNUAL WORLD SERIES OF POKER® SETS NEW RECORDS

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The 2025 WSOP sets unprecedented benchmarks across entries, prize money, and payouts, solidifying its status as the pinnacle of live tournament poker

After eight weeks of thrilling competition, the 56th annual World Series of Poker (WSOP®) at the Paris Las Vegas and Horseshoe Las Vegas officially concluded on July 16. The 2025 series has once again redefined live tournament poker, shattering multiple all-time records and further cementing its legendary status.

“The poker renaissance was on full display at the 2025 WSOP,” said Ty Stewart, Chief Executive Officer of WSOP. “If you missed the amazing action, the good news is that you can inevitably expect bigger and better next year. A sincere thank you to every player and staffer who came to Las Vegas and made this a summer to remember.”

The action-packed summer on the Las Vegas Strip featured appearances from a host of celebrities and poker legends, all vying for poker’s most coveted prize: the WSOP gold bracelet. In addition to the strong turnout, the 2025 WSOP will be remembered for the launch of the revolutionary WSOP+ app, which virtually eliminated registration lines throughout the summer and greatly enhanced the WSOP experience for the entire playing community.

 

2025 WSOP By the Numbers – A Historic Summer

This year’s WSOP delivered staggering figures, setting several new all-time records across the board:

  • 246,960 entries – The most all-time entries for a single WSOP series

  • $481,761,879 – The largest total prize money awarded in WSOP history

  • 37,311 places paid – The highest number of unique payouts in series history

  • 43 – The number of $1M+ prizes won across the 2025 series

  • Event #53: Millionaire Maker No-Limit Hold’em attracted 11,996 entries, setting a new record for the largest $1,500 buy-in field in live tournament poker history

  • Event #89: Mid-Stakes Championship No-Limit Hold’em saw 3,797 entries, becoming the largest $3,000 buy-in field ever

  • Event #86: Mystery Bounty Pot-Limit Omaha drew 5,284 entries, establishing itself as the largest PLO field in live tournament poker history

  • 57 events exceeded $2+ million prize pools – An all-time record for the series

  • 9 events exceeded $10+ million prize pools – An all-time record for the series

Although this year’s summer tournament is over, the excitement continues with the WSOP Circuit (WSOP-C) 2025 Season Part 2 already underway, and the return of WSOP Paradise this winter in the Bahamas from Dec. 4 to 18. Additionally, WSOP Europe (WSOP-E) runs from Sept. 12 to Oct. 8, with the WSOP-E Main Event beginning on Oct. 3.

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Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

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Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub

Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.

 

Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.

Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.

Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”

Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”

SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.

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The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved.  Licensed by Hasbro.

© 2025 Scientific Games, LLC. All Rights Reserved.

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WPT® Global Returns as Title Sponsor for Triton SUPER HIGH ROLLER SERIES Jeju II

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The high-stakes action is back in South Korea on the heels of the recently
unveiled Triton One Series

The Super High Roller Series returns to Jeju, September 8–23, 2025, with another nosebleed schedule and non-stop live stream coverage. WPT® Global proudly continues its strong relationship with Triton as the event’s title sponsor.

Super High Roller Series Jeju II: What’s on the Cards

Super High Roller Series Jeju II brings a monolith of a schedule from September 8 to 23, with buy-ins ranging from $25,000 to $150,000. The action kicks off on September 9 with Event 1, the WPT Global Slam, featuring a $25,000 buy-in.

The $100,000 Main Event, Event 9, begins on September 16 and is expected to draw the biggest names and deepest stacks of the series. Players and fans can expect poker’s most notorious faces, from Phil Ivey to Jesse Lonis, chasing titles at one of the most prestigious series in the industry.

Xuan Liu Makes History for WPTG in Montenegro

Earlier this year, former WPT Global Ambassador Xuan Liu made poker history by becoming the first female Triton champion. She defeated Daniel Dvoress heads-up in the $25,000 WPT Global Slam in May, earning $860,000. The event drew 155 entries and generated a $3,875,000 prize pool, marking a career-best score for Liu and placing her 15th on the Women’s All-Time Money List.

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