Latest News
Phil Kessel Joins WPT Global as Brand Ambassador – Interview Opportunities Available
WPT@ Global is excited to announce the signing of professional hockey player and poker fan Phil Kessel as its latest brand ambassador. Kessel, a 3-time Cup champion and fan-favorite
across the NHL, brings his love of poker to the WPT Global community in Canada, kicking off an exciting partnership linking his passion for poker and sports on a worldwide scale.
A seasoned poker player, Kessel has been a regular member in the Canadian poker community, creating a unique fan base in NHL cities through his engaging presence at Iocal card rooms. He now brings that cool demeanor and fun energy to the online tables at WPT Global, a great collaboration to celebrate his influence as a poker fan and hockey icon.
“We’re absolutely thrilled to welcome Phil to the WPT Global brand,” said Alex Scott president
of WPT Global. “Phil has not only excelled as a world-class ice hockey player but is also a huge poker enthusiast who embodies the values we hold dear. He’s engaging, passionate, and always striving to improve – qualities that make him a perfect fit for the WPT Global poker
community. His unique connection to both sports and poker gives him the ability to bridge those worlds, and we’re excited to deliver unforgettable experiences for our players, especially in Canada, both on and off the felt.’
In his new role, Kessel works closely with WPT Global’s Team Canada” player engagement
team, helping create memorable and exclusive experiences for the poker community. To celebrate his signing, Kessel and WPT Global are holding an event during the Oct. 14-30 WPTO Playground Festival in Montreal. Media outlets, hockey fans and poker players are invited to participate and enjoy this event, with opportunities on-site to meet Kessel in person.
“I’m incredibly excited to work with WPT Global. I have been an avid poker player for over 20 years, and a huge fan of the World Poker Tour,” said Kessel. “I can’t wait to kick-off this relationship in Montreal and bring some cool experiences to fans.
Media Interviews at WPT Montreal:
Members of the media are invited to meet and interview Kessel Oct 14-20 at the WPT Playground Poker Club Festival in Montreal. This is a unique opportunity to discuss his new role with WPT Global, his passion for poker, and his upcoming tournament providing the winner a VIP experience with Kessel in Las Vegas.
In addition to his in-person appearance in Montreal, Kessel is hosting his very own lronman
Tournament on WPT Global on Nov. 27 at 7PM EST. This event is exclusive and invite-only,
offering the following prizes:
- 1st Place: A VIP WPT World Championship Package including travel to Las egas, hotel accommodations, dinner, golf with Phil, and entry to the $10,400 WPT World Championship Main Event.
- 2nd-5th Place: Kessel-signed jerseys
- 6th – 18th Place: Kessel-signed pucks or 8×10 photographs.
- Bounty Prize: The player who eliminates Kessel receives a special prize package,
including signed jersey, photo, puck, and a WPT Global Swag Bag along with a personalized message from Kessel.
Players can receive an invitation by registering on WPT Global using the code IRONKESSEL81
and depositing $100+. For existing WPT Global players, they can engage in CRM campaigns to
get a free ticket to lock up their tournament seat.
North American Expansion Kicks Off Through Strategic Partnership with Moozi
Golden Matrix Group’s game development division, Expanse Studios, has officially entered the U.S. sweepstakes market, marking a significant milestone in its North American growth strategy. This move is powered by a strategic content partnership with Moozi, one of the most dynamic sweepstakes social casino platforms in the region.
With Moozi now featuring over 50 of Expanse Studios’ top-performing games—including immersive slots, crash games, and table games—this partnership positions GMGI to capture a share of the $5.6 billion U.S. sweepstakes market, projected to more than double to $11 billion by 2025 (Eilers).
Damjan Stamenkovic, CEO of Expanse Studios, commented:
“This partnership signifies our formal entry into the U.S. market, showcasing the innovation and player-first experiences that define Expanse Studios. Collaborating with Moozi enables us to deliver advanced gaming content to a growing audience in North America, a key region for our global growth.”
James Anderson, Moozi’s CCO, added:
“Expanse Studios has set a high bar for engaging and innovative gaming experiences. Their addition to our platform elevates Moozi’s offerings and strengthens our mission to lead the U.S. sweepstakes social casino space.”
This launch underscores Expanse Studios’ commitment to innovation and its long-term growth trajectory in regulated markets. By entering the North American sweepstakes market, Expanse Studios takes a bold step in expanding its footprint while delivering cutting-edge gaming experiences.
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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