Latest News
Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer
Optimove, the #1 CRM Marketing Platform for iGaming and Sports Betting, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each player. This innovative solution automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability. Â
OptiPromo empowers marketers to implement personalized strategies that resonate with their audiences, ensuring that every promotional effort is both effective and efficient. By streamlining the promotion process and enhancing customer interactions, OptiPromo positions brands to thrive in an increasingly competitive marketplace. Â
Key Features of OptiPromo:Â Â Â
- Dynamic CRM-Powered Promotions: OptiPromo highlights the crucial role promotions play in leveraging CRM data to optimize spending. Marketers can choose different rewards based on customer tiers, calculate rewards as a percentage of a customer’s average transaction amount, or tailor promotions based on the customer’s favorite product, enhancing the relevance and effectiveness of each promotion.  Â
- Dynamic CRM-Powered Rewards: Utilizing Optimove’s extensive data capabilities, OptiPromo powers dynamic bonus calculations that evolve with a customerâs behavior, such as deposits, bets, and losses in iGaming, and discounts and incentives in retail and direct-to-consumer marketing. This automation eliminates manual calculations, delivering personalized incentives that foster engagement and loyalty.  Â
- Streamlined Promotion Management: Marketers can manage all promotions within a single interface, freeing up time for strategic initiatives by eliminating cumbersome manual processes.  Â
- Optimized Budget Allocation: By aligning rewards with customer value, OptiPromo helps reduce unnecessary overspending on rewards, maximizing profitability and driving generosity/promotion optimization.  Â
Real-Time, Immersive Experiences Supercharge Engagement   Â
OptiPromo not only delivers dynamic, CRM-powered bonuses tailored to each customerâs behavior but also ensures every dollar spent is optimized. This solution, combined with Optimoveâs AI-Orchestrated Gamification announced in August 2024, enables marketers to create real-time, immersive experiences that significantly enhance customer engagement and loyalty.  Â
âUntil now, marketers have lacked the powerful capabilities to deliver truly personalized promotions at scale and using holistic CRM data,â says Pini Yakuel, CEO of Optimove.”With OptiPromo, brands can automate the calculation of dynamic rewards and leverage comprehensive CRM data to tailor promotions to each customer’s unique journey. This not only enhances customer engagement but also allows marketers to optimize their promotional spending, transforming how they connect with their audiences.âÂ
Optimove is attending and exhibiting at the Global Gaming Expo in Las Vegas from October 8-10 at booth #2630. Â
Latest News
BetMGM Secures Exclusive Online Casino Content Rights to âFamily Feudâ and âThe Price is Rightâ with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows âThe Price is Rightâ and âFamily Feudâ for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
âThis partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. âFamily Feudâ and âThe Price is Rightâ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,â said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for âFamily Feudâ and âThe Price is Rightâ. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: âOur exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. Itâs all about enhancing how fans of âThe Price Is Rightâ and âFamily Feudâ connect with the shows in fresh, immersive ways.â
The companyâs award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGMâs jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and LootâEn Khamun and the Dead Sea Scrolls.
Canada
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstructâs affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entityâs licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
âAt BetConstruct, weâve always strived to push the boundaries of whatâs possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,â said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstructâs affiliate not only highlights BetConstructâs commitment to supporting its partners but also reinforces the companyâs role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the âNationâ) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
âWe are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,â said Matt Anfinson, Chief Executive Officer of Great Canadian.
âWe look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,â Anfinson added.
âWe celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,â said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: âThis measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.â
âAcquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,â said Ian Simpson, Chief Executive Officer of PDG.
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