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Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer

Optimove, the #1 CRM Marketing Platform for iGaming and Sports Betting, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each player. This innovative solution automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.Ā Ā
OptiPromo empowers marketers to implement personalized strategies that resonate with their audiences, ensuring that every promotional effort is both effective and efficient. By streamlining the promotion process and enhancing customer interactions, OptiPromo positions brands to thrive in an increasingly competitive marketplace.Ā Ā
Key Features of OptiPromo:Ā Ā Ā
- Dynamic CRM-Powered Promotions: OptiPromo highlights the crucial role promotions play in leveraging CRM data to optimize spending. Marketers can choose different rewards based on customer tiers, calculate rewards as a percentage of a customer’s average transaction amount, or tailor promotions based on the customer’s favorite product, enhancing the relevance and effectiveness of each promotion.Ā Ā Ā
- Dynamic CRM-Powered Rewards: Utilizing Optimove’s extensive data capabilities, OptiPromo powers dynamic bonus calculations that evolve with a customerās behavior, such as deposits, bets, and losses in iGaming, and discounts and incentives in retail and direct-to-consumer marketing. This automation eliminates manual calculations, delivering personalized incentives that foster engagement and loyalty.Ā Ā Ā
- Streamlined Promotion Management: Marketers can manage all promotions within a single interface, freeing up time for strategic initiatives by eliminating cumbersome manual processes.Ā Ā Ā
- Optimized Budget Allocation: By aligning rewards with customer value, OptiPromo helps reduce unnecessary overspending on rewards, maximizing profitability and driving generosity/promotion optimization.Ā Ā Ā
Real-Time, Immersive Experiences Supercharge EngagementĀ Ā Ā Ā
OptiPromo not only delivers dynamic, CRM-powered bonuses tailored to each customerās behavior but also ensures every dollar spent is optimized. This solution, combined with Optimoveās AI-Orchestrated Gamification announced in August 2024, enables marketers to create real-time, immersive experiences that significantly enhance customer engagement and loyalty.Ā Ā Ā
āUntil now, marketers have lacked the powerful capabilities to deliver truly personalized promotions at scale and using holistic CRM data,ā says Pini Yakuel, CEO of Optimove.”With OptiPromo, brands can automate the calculation of dynamic rewards and leverage comprehensive CRM data to tailor promotions to each customer’s unique journey. This not only enhances customer engagement but also allows marketers to optimize their promotional spending, transforming how they connect with their audiences.āĀ
Optimove is attending and exhibiting at the Global Gaming Expo in Las Vegas from October 8-10 at booth #2630.Ā Ā
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Goldex Casino by N1 Partners: a new brand tailored for top GEOs

N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand ā Goldex Casino.
Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.
Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to ā¬/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize ā a Rolex Sky-Dweller or its cash equivalent of ā¬20,000.
Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.
With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.
On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward ā a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.
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FINAL NINE PLAYERS SET FOR THE 2025 WORLD SERIES OF POKERĀ® MAIN EVENTĀ® FINAL TABLE

Out of 9,735 total entrants in the third-largest World Series of Poker (WSOP) Main Event in history, only nine players remain as the lineup is set for the 56th annual WSOP Main Event final table.
John Wasnock, Michael Mizrachi, Braxton Dunaway, Kenny Hallaert, Leonor Margets, Luka Bojovic, Adam Hendrix, Daehyung Lee,Ā andĀ Jarod MinghiniĀ will return to the Horseshoe and Paris in Las Vegas, Nevada, on Tuesday, July 15, with each player eyeing not only the $10 million top prize and WSOP Main Event bracelet, but a chance at forever solidifying their names in poker history. Duking it out over eight days of poker action, the resilience of the nine remaining players has earned them a seat at pokerās most prestigious final table.
Action at the 2025 WSOP Main Event final table will begin at 1:30 P.M. local time and will play down to four players, with the final day of the tournament set for Wednesday, July 16, starting at 1:30 P.M. local time.Ā
A historic WSOP Main Event final table that includes not only a four-time Poker Players Championship winner but also the first woman since 1995, poker fans around the world look forward to a highly anticipated conclusion to the 2025 WSOP Main Event.
2025 WSOP Main Event Final Table Chip Counts:
John WasnockĀ (North Bend, Washington, United States) – 108,100,000 Chips
John Wasnock, 50, is a poker player from North Bend, Washington who will be proudly representing the Evergreen state at the WSOP Main Event final table as the overall chip leader. Owning over $143 thousand in live tournament earnings, Wasnockās largest career cash of $56,330 has been far surpassed with his performance in the Main Event.
Michael MizrachiĀ (Las Vegas, Nevada, United States) ā 93,000,000 Chips
Michael Mizrachi, 44, is the most decorated poker player to reach the 2025 WSOP Main Event final table. A seven-time WSOP bracelet winner, Mizrachi has already had a historic summer, winning his record fourth Poker Players Championship title. On the cusp of adding a WSOP Main Event title to his already long list of poker accolades, taking down the 2025 WSOP Main Event would add $10 million to Mizrachiās already impressive live tournament earnings total of just over $19 million.
Braxton DunawayĀ (Midland, Texas, United States) – 91,900,000 Chips
Braxton Dunaway, 42, lives in Midland, Texas, and is a family man who makes his living in the oil and gas industry. Already having a WSOP bracelet to his name, Dunaway won the $1,500 Monster Stack for $1,162,681 during the 2023 WSOP. Dunawayās $1.5 million in live tournament earnings could increase tenfold by winning the $10 million top prize in the 2025 WSOP Main Event.
Kenny HallaertĀ (London, England, United Kingdom) ā 80,500,000 Chips
Kenny Hallaert, 43, is a Belgian professional poker player residing in London, England. No stranger to success on the felt, Hallaert has racked up a number of poker tournament titles across poker tournament series around Europe, contributing to $5.9 million in live tournament winnings across his career. Still seeking his first career WSOP bracelet, Hallaertās first title won in the United States could be the biggest one of them all.
Leonor MargetsĀ (Barcelona, Spain) ā 53,400,000 Chips
Leonor āLeoā Margets, 41, is not only the last woman standing in the 2025 WSOP Main Event but is also the first woman to reach the WSOP Main Event final table since 1995. Hailing from Barcelona, Spain, Margets is not new to success at the WSOP, having won her lone bracelet in the $1,500 No-Limit Holdāem Closer for $376,850 in 2021. With over $2 million in live tournament winnings, Margets looks to not only add $10 million to her career total but also become the first woman to ever win the WSOP Main Event.
Luka BojovicĀ (Vienna, Austria) ā 51,000,000 Chips
Luka Bojovic, 37, is a Serbian doctor and poker player residing in Vienna, Austria. A member of the Pokercode collective, Bojovicās largest career score of $134,617 came from his eighth place finish in the 2024 WSOP Europe Main Event, contributing to his live tournament career winnings total of over $700 thousand. Winning his lone piece of WSOP hardware by taking down the Monster Stack event at the 2024 WSOP International Circuit series in Marrakech ($45,600), Bojovic is in contention to win the most prestigious poker trophy of them all
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Black Bear and Fond Du Luth Casinos Select QCI Enterprise Platform

Quick Custom Intelligence (QCI) and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCIās cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.
This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.
Morgan Fritzinger, Director of Marketing for the Black Bear and Fond Du Luth Casinos, said: āWe are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and weāre confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCIās innovative solutions, weāre poised to deliver an unparalleled gaming experience in the Minnesota market. This partnership perfectly aligns with our commitment to excellence and innovation.ā
Dr. Ralph Thomas, CEO of QCI, said: āWe place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Black Bear and Fond Du Luth Casinos exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Black Bear and Fond Du Luth Casinos teamās dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Minnesota market, and I am confident that together, we will redefine whatās possible in the gaming and hospitality industry.ā
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