Latest News
Optimove Announcement: Appoints Adi Dagan as Senior Director of Partnerships
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Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting, is pleased to announce the appointment of Adi Dagan as Senior Director of Partnerships. A seasoned entrepreneur and gaming industry leader, Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth across key markets.
Dagan brings over two decades of experience scaling online businesses and building partnerships. As the co-founder and CEO of Beehive, which was acquired by Playtech, he brings extensive experience in business development for online companies, focusing on growth through strategic partnerships. Dagan also co-founded Everybuddy Games, where he expanded operations globally and secured $25M+ in venture capital.
In his new role, Dagan will focus on growing Optimove’s partner ecosystem and identifying new business opportunities. His immediate priorities include engaging with key partners and clients at high-profile industry events such as SBC Summit and G2E.
Pini Yakuel, CEO of Optimove, commented, “We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients. Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalized engagement solutions to leading brands across the globe.”
Dagan’s appointment follows Optimove’s recent announcement of partnerships with Captain Up and Gamanza, marking the industry’s first AI-orchestrated gamification for iGaming and sports betting operators. These partnerships combine Optimove’s AI-powered marketing orchestration with Captain Up’s engagement platform and Gamanza Engage’s loyalty suite, in a best-of-breed solution that sets a new standard for personalized player experiences.
“I am extremely excited to join Optimove. It is the clear leader in CRM Marketing for iGaming and Sports Betting,” said Dagan. “Optimove’s cutting-edge platform and proven ability to enhance customer engagement through AI-orchestrated, data-driven marketing create a market advantage. Optimove is a clear market differentiator for any partner. I am looking forward to help Optimove continue to build valuable partnerships that drive measurable success for marketers.”
As Dagan noted, AI-orchestrated marketing is a hallmark of Optimove. In 2012, Optimove was the first CRM Marketing Platform to natively embed AI to predict customer migrations between lifecycle stages, followed by the launch of OptiBot in 2016. Its most recent innovation, OptiGenie, announced in November 2023, empowers marketers to optimize workflows from insight to creation and orchestration.
Optimove will be exhibiting at SBC Summit Lisbon, September 24-26, at stand #D120.
Compliance Updates
Jackpot Digital Receives Maine Gaming License
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Jackpot Digital Inc., the world’s leading provider of innovative dealerless electronic poker gaming solutions, has announced that it has received license approval from the Maine Gambling Control Unit (MGCU).
This milestone marks a significant achievement for the Company, as it is the first state-issued license it has received in the US. This state license allows the Company to install its casino machines throughout all of Maine.
“Receiving approval from MGCU is a major accomplishment. Until now, our U.S. licenses have been exclusively through our valued Indian Gaming casino partners, who issue licenses for their respective properties. A state license, however, grants us access to the entire state. We have several additional state licenses pending approval, representing a major expansion opportunity into larger state-regulated commercial casinos,” Jake Kalpakian, CEO of Jackpot Digital, said.
“More immediately, this MGCU approval enables us to offer Jackpot Blitz to gaming operators across Maine. We are excited to bring our innovative products to Maine’s gaming community and reinforce our commitment to delivering cutting-edge technology-driven entertainment,” Mr. Kalpakian added.
Jackpot Digital’s flagship product, the Jackpot Blitz ETG, offers a modern, dealerless, player-friendly poker solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The MGCU license will enable the company to offer its innovative gaming solutions to operators throughout Maine, driving new revenue opportunities and enhancing player experiences.
Latest News
IGT PlaySports Partners with Golden Nugget Casinos
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International Game Technology PLC announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas, and Golden Nugget Casino Laughlin.
Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programs later this year, first with retail betting and then with a mobile betting option.
“Golden Nugget Casinos in Nevada are thrilled to partner with IGT PlaySports to elevate our retail and mobile sports betting experience statewide. Nevada sports bettors are savvy and experienced players. As we reintroduce Golden Nugget’s betting program, our priority is to deliver a seamless and enhanced experience with user-friendly technology that offers outstanding features, including advanced betting options and real-time updates to keep players engaged,” Gerry Del Prete, Chief Operating Officer-Gaming of Fertitta Entertainment, said.
“Given the scale and maturity of Nevada’s sports betting market, adding three Golden Nugget Casinos to IGT PlaySports’ customer roster is an achievement that speaks to the quality of our technology and team. We look forward to helping Golden Nugget Casinos elevate their sports betting program, execute their vision and engage sports fans in Nevada with localized offers, a diverse betting menu and superior technology,” said Joe Bertolone, IGT SVP Sports Betting.
In addition to deploying the award-winning IGT PlaySports platform, the three Golden Nugget Casinos will offer IGT PlaySports’ QuickBet self-service betting kiosks and leverage the expertise of the Company’s Trading Advisory Services team.
Latest News
BetBlocker thrilled to reveal the founding of US arm of charity
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It is with great pride that, after months of work, BetBlocker can announce the launch of a dedicated US division of its charity, BetBlocker US, Inc.
BetBlocker has become synonymous in the UK and Europe with providing entirely anonymous gambling blocking software, at no charge, to tens of thousands of users every day. Now it will focus on extending the protections it can offer to US residents, helping to manage their gambling habits responsibly. This can only be viewed as a massive step forward for safer gambling practices in the US. BetBlocker’s market coverage continues apace.
BetBlocker can now confirm its registration as a 501(c) Non-profit Organisation in Delaware, allowing it to aid in the state’s vision of enriching the lives of everyone. It is the intention of the charity to expand on the support services that it already offers in North America. Support is already available to speakers of English and Spanish, and in the near future, the app will also launch in Chinese, which is currently in development. In offering support services in these 3 languages, BetBlocker addresses the needs of the speakers of the top 3 used languages in the US. Another 17 languages are already available for users of the app.
The launch of BetBlocker’s American division coincides with the exciting confirmation that the Colorado Lottery has chosen to signpost BetBlocker to users of its official website. A link to the BetBlocker app can be accessed from the Know Your Limits section of their website.
When asked about the charity’s recent expansion into the US, Founder and Trustee of BetBlocker, Duncan Garvie, commented:
“BetBlocker’s pioneering free support has been minimising harm for tens of thousands of people all over the world for close to a decade now. By establishing the US arm of the charity, it is our hope that we can raise the profile of the service in North America and support tens of thousands more people in the coming years.
It is my strong belief that pay walls between users and support for gambling harm create a barrier that ensures that the most vulnerable, and the least able to pay, are the least able to access support. Free support is essential, and I’m confident that in the coming years we will be there for hundreds of thousands of people across the North American continent, that would otherwise struggle to manage their gambling.”
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