partnerships
Jackson Rancheria Casino Resort and Quick Custom Intelligence Forge a 3-Year Strategic Alliance

Jackson Rancheria Casino Resort proudly announces a dynamic three-year strategic partnership with Quick Custom Intelligence (QCI), poised to revolutionize the gaming and hospitality sector in Northern California. This collaboration marks the convergence of innovative technology and premier guest services, promising heightened operational efficiency, refined customer experiences, and an unparalleled level of hospitality.
The integration phase is currently in progress as QCI embarks on an exciting journey alongside the Jackson Rancheria team. Expectations are high for the promising collaboration and the groundbreaking advancements that lie ahead. As we delve into the implementation of comprehensive software solutions, the dedicated team at Jackson Rancheria Casino is gearing up for the official rollout scheduled for late April.
Crystal Jack, CEO of Jackson Rancheria Casino Resort, conveyed her anticipation for the partnership, remarking, “We are thrilled to join forces with QCI on this transformative endeavor. The innovative solutions offered by QCI signify a dynamic evolution for our operations, particularly in enhancing our guest services and gaming experiences. With QCIâs pioneering technologies, we are poised to elevate the standard of entertainment and hospitality offered to our esteemed guests in Northern California. This partnership perfectly aligns with our unwavering commitment to excellence and innovation.”
Andrew Cardno, Chief Technology Officer of QCI, expressed his satisfaction with the newly forged alliance, stating, “At QCI, we value partnerships built on mutual trust, shared goals, and a relentless pursuit of excellence. Our collaboration with Jackson Rancheria Casino Resort embodies these principles. We have been thoroughly impressed by the dedication, passion, and commitment to delivering exceptional guest experiences exhibited by the Jackson Rancheria team. I am confident that together, we will establish new benchmarks within the Northern California gaming and hospitality market, setting a precedent for innovation and service excellence.”
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Zenith partners with Paraguayâs Jugamax to expand ONEAPI Game Aggregation across LatAm

New partnership to see Asiaâs leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asiaâs premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguayâs leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamaxâs players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenithâs latest deal is expected to be the first of many in LatAm with 2025, with Asiaâs leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operatorâs key markets including Chile, Mexico and Paraguay.
Through Zenithâs single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamaxâs integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reïŹects Zenithâs ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenithâs expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and MĂ©xico.
âWe already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.âb
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NASCAR & iRacing Renew Partnership with PlayVS

PlayVS, the leading amateur esports platform, announced the renewal of its groundbreaking partnership with NASCAR and iRacing, reaffirming its commitment to supporting the rapidly expanding eNASCAR College iRacing Series. This renewed collaboration will continue to bring high-octane, competitive virtual racing to college students across the country, providing unique career and scholarship opportunities through one of the most innovative programs in collegiate esports. This season will also mark the debut of PlayVS as the official league platform, following its recent acquisition of Playfly College Esports.
Launched in 2022, the eNASCAR College iRacing Series has quickly become one of the most engaging and inclusive collegiate esports competitions in the country. Powered by iRacingâs premier motorsport simulation platform and NASCARâs deep racing heritage, the series gives full-time college students the opportunity to compete for scholarship prizes, develop real-world career skills, and gain exposure to professional motorsports and esports pathways.
The eNASCAR College iRacing Series has grown to over 300 schools and almost 500 unique racers. In April, the 2024-25 Series season concluded with Cal State Fullertonâs Logan Clampitt celebrating victory at the Homestead-Miami Speedway and earning $10,000 in scholarship prizes.
âRenewing our partnership with NASCAR and iRacing reflects our commitment to delivering competitive and meaningful esports experiences to college students across North America. The eNASCAR College iRacing Series is not just about virtual racingâitâs a launchpad for future talent in motorsports, gaming, and media,â said Charles OâDonnell, Sr. Director of College Esports at PlayVS.
Through iRacingâs hyper-realistic simulation software, students experience the thrill of authentic stock car racing while competing from their dorm rooms, esports arenas, or home setups. The upcoming 2025-26 season promises even more exciting races, new tracks, and increased prize opportunities.
âWeâre proud to continue building the future of sim racing through our partnership with iRacing and PlayVS. The eNASCAR College iRacing Series is more than just competitionâitâs a foundational bridge between the collegiate esports ecosystem and the world of NASCAR. As we enter the 2025â26 season, this partnership strengthens our commitment to developing young talent, expanding access, and inspiring the next generation of motorsports professionals,â said Ray Smith, Sr. Director of Esports at NASCAR.
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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST â Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
 FIRST â Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST â Best in Sports.
As part of the new agreement, FIRST â Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data companyâs volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRSTâs growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Geniusâs focus in South America.
- This includes coverage of Brazilâs Serie A, Serie B, Campeonato Paulista, Mexicoâs Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST â Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST â Best in Sports, commented: âWe have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST â Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the worldâs fastest-growing markets.â
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