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Hero Group Successfully Completes Acquisition of Betting Hero with GeoComply Backing

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Betting Hero, the premier live activation affiliate in the North American iGaming industry, and GeoComply, the global leader in geolocation compliance, anti-fraud, and identity technology, today announced the successful closing of the acquisition of Betting Hero by Hero Group Corp., a newly incorporated entity controlled by Betting Hero’s co-founders, Jai Maw and Jeremy Jakary, with strategic financial backing from GeoComply. For further details about the transaction, please refer to GeoComply’s June 27th press release. The new ownership and investment structure leaves Betting Hero in a strong financial position to enter its next growth phase.

“When PASPA was repealed in 2018, Jeremy and I had a vision of helping more people safely learn how to enjoy the incredible digital experience offered by our customers. Six years later, we’ve activated over 500,000 players across the nation, and with the GeoComply relationship, we have the firepower to offer more to the industry and our customers. GeoComply and Betting Hero see the world in a similar way, and we’re excited to have their backing to scale through our next growth phase of Betting Hero,” said Jai Maw, Co-Founder and President of Betting Hero.

The announcement follows Betting Hero’s 2024 SBC Casino Affiliate of the Year and EGR North America’s Diversity and Inclusion Model of the Year honors. Betting Hero is a live activation and research services company leveraging its extensive “Hero” network to engage players directly through dynamic, face-to-face interactions at casinos, arenas, and partnered bars. The company’s hands-on approach is proven to be the most effective in the Affiliate market, delivering an 80%+ conversion rate from registration to active depositing customers—far exceeding industry averages.

In addition to the company’s unprecedented customer acquisition success, leading operators and suppliers in the iGaming industry rely on Betting Hero to provide actionable intelligence and insights through its purpose built, and industry specific consumer insights and testing division; Betting Hero Research. “As a leading operator in the hyper-competitive North American digital markets, PENN Entertainment relies on the Betting Hero Research division as a trusted partner, delivering timely, relevant, and actionable information that accelerates our digital transformation. Their insights are invaluable,” said William Zeralsky, Vice President Marketing Strategy & Performance – PENN Entertainment

“GeoComply shares Jai and Jeremy’s vision to deliver the very best player experience for our industry. While digital analytics alone can offer great insights, they lack the in-person experience for operators to see, hear, and learn from real customer interactions. Betting Hero bridges that gap by delivering exceptional real-world UX insights. We experienced that firsthand ourselves as customers of their Research division, and now we’re excited to support Betting Hero in using that expertise to drive even greater growth,” said Anna Sainsbury, CEO of GeoComply.

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Legendz Social Casino & Sportsbook Officially Launches in 43 States

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Legendz Social Casino & Sportsbook announced its highly anticipated launch, offering players an unparalleled social gaming experience across 43 states in English and Spanish language. With a vast array of games, innovative features, and a player-first philosophy, Legendz is set to redefine the online social and sweepstakes gaming landscape.

Hundreds of Slot Games, Live Table Games, and a Full Sportsbook

Legendz delivers a comprehensive entertainment experience featuring hundreds of fan-favorite slot games and live table games from trusted providers. Sports enthusiasts will be able to make predictions on single teams, totals, player props, parlays, and more —covering over a thousand markets across multiple sports.

“With a full suite of slots, live casino, and sportsbook as well as some unique features that we’ll be rolling out over the next few months, we think our guests will find a social gaming experience they can’t get anywhere else,” said Henrik Persson Ekdahl, Co-founder of Legendz.com.

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Play for Free, Redeem for Real Prizes

At Legendz, anyone over 18 can join the fun and play for free while having the chance to redeem winnings for real prizes. Players receive a free daily reward just for visiting the site each day.

“Legendz is introducing a groundbreaking approach to rewarding loyal users and retaining its players with its unique daily reward slot game. The game will offer a chance to win hundreds of free Sweeps Coins every single day. We’re transforming traditional rewards into an engaging experience, staying true to our core value: delivering entertainment at its finest,” said Managing Director Charlie McMaw.

Highest Return to Player on the Market

With a commitment to a generous, player-first approach, Legendz boasts the highest return to player available in the social gaming industry. Players can enjoy more value for their play ensuring an exciting and rewarding experience every time they use Legendz.

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BetConstruct to Participate at GAT Caribbean CancĂșn

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BetConstruct has announced their participation at this year’s GAT Caribbean CancĂșn that takes place in Mexico from November 26-28.

Taking place at the CancĂșn International Center, the GAT Caribe CancĂș is a prestigious event that gathers manufacturers, operators, and marketers to broaden the horizons of the online and land-based markets in Mexico, the Caribbean region, and Central America.

Exhibiting at stand A36, BetConstruct are set to showcase the company’s wide array of Land Based Solutions alongside comprehensive Sports Betting Solutions and Casino Suite. These offerings have the full capabilities and features that are essential for catering to the regional markets and open vast opportunities for both new and entrant operators.

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

 

Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.

Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.

BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.

This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.

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Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”

Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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