Latest News
Hero Group Successfully Completes Acquisition of Betting Hero with GeoComply Backing

Betting Hero, the premier live activation affiliate in the North American iGaming industry, and GeoComply, the global leader in geolocation compliance, anti-fraud, and identity technology, today announced the successful closing of the acquisition of Betting Hero by Hero Group Corp., a newly incorporated entity controlled by Betting Hero’s co-founders, Jai Maw and Jeremy Jakary, with strategic financial backing from GeoComply. For further details about the transaction, please refer to GeoComply’s June 27th press release. The new ownership and investment structure leaves Betting Hero in a strong financial position to enter its next growth phase.
“When PASPA was repealed in 2018, Jeremy and I had a vision of helping more people safely learn how to enjoy the incredible digital experience offered by our customers. Six years later, we’ve activated over 500,000 players across the nation, and with the GeoComply relationship, we have the firepower to offer more to the industry and our customers. GeoComply and Betting Hero see the world in a similar way, and we’re excited to have their backing to scale through our next growth phase of Betting Hero,” said Jai Maw, Co-Founder and President of Betting Hero.
The announcement follows Betting Hero’s 2024 SBC Casino Affiliate of the Year and EGR North America’s Diversity and Inclusion Model of the Year honors. Betting Hero is a live activation and research services company leveraging its extensive “Hero” network to engage players directly through dynamic, face-to-face interactions at casinos, arenas, and partnered bars. The company’s hands-on approach is proven to be the most effective in the Affiliate market, delivering an 80%+ conversion rate from registration to active depositing customers—far exceeding industry averages.
In addition to the company’s unprecedented customer acquisition success, leading operators and suppliers in the iGaming industry rely on Betting Hero to provide actionable intelligence and insights through its purpose built, and industry specific consumer insights and testing division; Betting Hero Research. “As a leading operator in the hyper-competitive North American digital markets, PENN Entertainment relies on the Betting Hero Research division as a trusted partner, delivering timely, relevant, and actionable information that accelerates our digital transformation. Their insights are invaluable,” said William Zeralsky, Vice President Marketing Strategy & Performance – PENN Entertainment
“GeoComply shares Jai and Jeremy’s vision to deliver the very best player experience for our industry. While digital analytics alone can offer great insights, they lack the in-person experience for operators to see, hear, and learn from real customer interactions. Betting Hero bridges that gap by delivering exceptional real-world UX insights. We experienced that firsthand ourselves as customers of their Research division, and now we’re excited to support Betting Hero in using that expertise to drive even greater growth,” said Anna Sainsbury, CEO of GeoComply.
Gambling in the USA
Inspired and bet365 Launch Next-Gen Virtual Sports: V-Play NHL, NBA Re-Play, and Re-Play eSports

Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is proud to announce the launch of three groundbreaking Virtual Sports titles – V-Play NHL, NBA Re-Play, and Re-Play eSports – available through bet365, one of the world’s premier online gambling brands.
These new products represent the next generation of Inspired’s award-winning Virtual Sports portfolio, featuring cutting-edge motion capture, ultra-realistic animation, and non-stop action to deliver an engaging player experience.
V-Play NHL is an officially licensed product that brings the speed and intensity of professional hockey into the virtual arena. Featuring real NHL teams and logos, the game delivers an authentic sports betting experience with broadcast-quality graphics and dynamic gameplay.
NBA Re-Play, officially licensed by the NBA and the NBPA, uses iconic archive footage and advanced rendering technology to recreate unforgettable basketball moments. Fans can engage with the action in innovative ways, thanks to new betting formats and cinematic presentation.
Re-Play eSports™ offers fast, always-on Counter-Strike: Global Offensive (CS:GO) virtual gameplay and betting opportunities for one of the most popular competitive video games globally and its captive audience of digitally native fans. The product utilizes official tournament archive footage from the Champion of Champions Tour, a top CS:GO event, with official in-game data and video feeds provided by data and technology company GRID.
These new titles are part of Inspired’s growing suite of officially licensed North American Virtual Sports products available through bet365, further reinforcing the companies’ shared leadership in the space.
“We’re excited to expand our partnership with bet365 through the launch of these groundbreaking products,” said Brooks Pierce, President & CEO of Inspired. “With V-Play NHL, NBA Re-Play, and Re-Play eSports, we continue to redefine what’s possible in Virtual Sports, delivering high-quality, immersive content that resonates with both fans and bettors.”
“Inspired continues to lead the way in Virtual Sports innovation,” said a bet365 spokesperson. “With compelling visuals, official league integrations, and thrilling gameplay, these titles are set to be a major hit with our global audience.”
The launch highlights the ongoing collaboration between Inspired and bet365 and their joint commitment to innovation and player-first entertainment.
All three products are now live on bet365’s global platform, fully optimized for desktop and mobile.
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Gambling in the USA
Virginia Casino Revenue Increases 42.8% to $84.7M in July

Virginia’s casinos have generated $84.7 million in adjusted gaming revenue in July, a 42.8% increase compared to $59.3 million in July 2024, boosted by Caesar Virginia opening its full casino in December.
According to the report from the Virginia Lottery, Caesars Virginia led the market with $35.1 million in AGR, up 86.5% year-over-year from the $18.8 million generated in 2024. Revenue from slots totaled $24.6 million, up from last year’s figure of $14.4 million. Table games saw an increase of 137% to $10.5 million in July.
Rivers Casino Portsmouth was the second-highest earner in the state but saw the smallest year-over-year increase. Revenues for table games and slots increased last month, with table games generating $7.9 million, up from $7.4 million, and slots rose by 3.4% from $18.3 million to $18.8 million.
Hard Rock Bristol posted the lowest AGR at $22.9 million, but it was a double-digit percent increase from the $14.8 million generated from the year prior, with slots accounting for 81.6%.
Virginia is close to welcoming its next casino in the form of an interim gaming hall. Boyd Gaming and the Pamunkey Indian Tribe will open the temporary casino in Norfolk in November, with the permanent resort slated for 2027.
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