Aposta Ganha named as headline sponsor for ESPN Bola de Prata Award
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, is to sponsor the country’s foremost annual sporting celebration of Brazilian football. First launched in 1970, the award recognizes the best footballers and coaches in Serie A of the Brazilian Championship.
Now in its 55th running, the prestigious award ceremony will proudly carry the name of Aposta Ganha, kicking off a progressive partnership with ESPN, considered one of largest television channel networks in the world, a company owned by The Walt Disney Company and Hearst Corporation.
The in-depth evaluation criteria and the recognition of clubs, athletes and the public for the award align perfectly with Aposta Ganha’s philosophy as a business.
ESPN experts will monitor all 20 teams in Serie A of the Brazilian Football Championship to assign ratings to players round by round. At the end of the championship, the averages of these scores will represent 60% of the score, while the other 40% will come from the “DataESPN Algorithm”, created by the channel’s tactical and statistical performance analysis core, which analyzes more than 80 performance statistics for each athlete.
Once the final round is played, the players accruing the highest average in each category will receive a prize. Thus, the player with the highest average will be chosen as the best player in the championship and will receive the ESPN Golden Ball Aposta Ganha. The competition’s top scorer will receive the ESPN Silver Ball Top Scorer Win Bet. While the youngest player will receive the Newcomer award. Finally, the best coach will receive the Telê Santana Trophy.
Hugo Baungartner, Aposta Ganha CCO, said: “Working with a brand as powerful as ESPN within a project respected and recognized by athletes, the press and society, consolidates Aposta Ganha as one of the largest companies in the world. Our partnership reinforces our total commitment to bringing responsible and quality entertainment to people, in addition to valuing and encouraging the most beloved sport in the country.”
