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SCCG Management Announces Joint Venture with KSN Gaming to Launch “BooRay!”, The Biggest Gambling Card Game in Sports and Entertainment
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SCCG Management is excited to announce a first-of-its-kind strategic joint venture with KSN Gaming to bring “BooRay!” to a global audience. This card game, with its deep-rooted history, has evolved into a cultural sensation embraced by athletes, celebrities, and elite circles. With SCCG’s extensive expertise in the gaming and entertainment sectors, they will work closely with KSN Gaming, guiding BooRay! through regulatory processes and developing comprehensive market entry strategies for global expansion. SCCG will also support BooRay! with global distribution, business development, and brand exposure in the gaming, sports, and entertainment industries. Their joint efforts include distributing BooRay! across retail, social, and online casinos, launching exclusive merchandise, and building a luxury lifestyle brand around BooRay!.
Led by Kahari Nash, known as “The BooRay! King,” and supported by former NBA stars Kendrick Perkins and Mario Chalmers, who actively serve as board members, BooRay is set to transcend its status as a game to become a lifestyle movement.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We are incredibly excited about our joint venture to support BooRay! on its journey to becoming a major player in the global gaming industry. With its unique blend of strategy and social engagement, BooRay! has the potential to revolutionize how people play and experience card games. Our extensive network and expertise will help bring BooRay! to digital platforms, brick-and-mortar casinos, and beyond, ensuring its global exposure and success.”
Kahari Nash, “The BooRay! King” and Founder and CEO, KSN Gaming, added: “BooRay’s immense potential became evident during high-stakes matches with icons like Rajon Rondo, John Wall, and Draymond Green. The idea began after we had run up the tab to $9.2 million between them, and I knew we had a great problem on our hands. The excitement from industry legends like Phil Ivey confirmed our vision, as the world will now see the biggest names in pop culture playing BooRay!. We’re turning BooRay! from a locker room favorite into a household name. With SCCG Management’s support, we are ready to take BooRay! to a global audience.”
Kendrick “Big Perk” Perkins, NBA Champion & ESPN Analyst, commented: “For 14 seasons, I was one of the biggest “BooRay!” players in the NBA. Kahari was always a towering figure among players and entertainers. When he told me he was going to commercialize “BooRay!” with the first regulated gaming app and casino table game, I knew he was about to change the game. I’m proud to be Team BooRay!”
Mario Chalmers, NCAA & 2X NBA Champion, shared: “When I got the call from Kahari ‘The BooRay! King’ to join Team BooRay!, it was a no-brainer. It took me back to my time at Kansas, hitting the ‘Big Shot’ against Memphis and going on to win the NCAA Championship, and in Miami, winning back-to-back championships with ‘The Big 3’—Dwyane Wade, Chris Bosh, and LeBron ‘King’ James. During that time, we played some of the highest stakes BooRay! games in the NBA. I knew I had to be a part of the future of BooRay!”
BooRay! has become a nationwide sensation, captivating both casual players and high-stakes enthusiasts. Its unique blend of strategy, chance, and social interaction is loved by celebrities like Michael Jordan, Tom Brady, Kevin Hart, and James Harden. This engaging game offers a dynamic experience that appeals to a wide and diverse audience.
BooRay, also known as Bourré, is a trick-taking gambling card game that originated in the Acadiana region of Louisiana and is also popular on the Greek island of Psara, where it is known as Boureki. The game aims to win the most tricks (rounds) in each hand to claim the pot. Players who can’t win the most tricks must avoid getting “Boo’ed,” which means taking no tricks at all and incurring a severe penalty, typically matching the total money in the pot.
SCCG Management, the leading advisory firm in the gambling industry, will provide global support to bring BooRay! to the masses. This includes integrating the game into both digital platforms and brick-and-mortar casinos, raising investment, and establishing partnerships with globally recognized brands and influencers. By integrating SCCG’s ecosystem of best-in-class gaming partners and brands, the aim is to maximize revenue streams and solidify BooRay’s place within gaming and entertainment.
Latest News
Emerging Startup Adventura Gaming to Launch New Casino Table Game, Penn & Teller Casino Monte
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Adventura Gaming, a new boutique gaming company pioneering branded casino games that blend world renowned celebrities and brands with cutting-edge gameplay, is launching its casino table game, Penn & Teller Casino Monte, on March 3 at Rio Hotel & Casino. Creating an innovative table game experience with the beloved and iconic Penn & Teller, the game is poised to attract valuable new audiences to casinos as the first celebrity branded casino table game of its kind.
“We couldn’t be more proud to officially announce Adventura Gaming to the industry with the launch of our Penn & Teller Casino Monte, a groundbreaking table game that merges entertainment, innovation and the magic of one of the world’s most iconic duos,” said David Anthony, president and cofounder at Adventura Gaming. “By combining engaging gameplay with a celebrity brand that resonates with audiences outside of slot machines, we’re creating a fresh and exciting experience for players while delivering added value to casino operators,” added Cinnamon Booth, Adventura Gaming’s executive vice president and cofounder.
“Casino Monte is a brand-new table game that’s fiendishly fun,” remarked Penn Jillette, one half of the storied Penn & Teller duo. “When Adventura introduced us to this new casino table game concept, it quickly became clear—not only could we learn it and play it, but it was genuinely fun. I thought if we can learn it, anyone can, and they’ll have a great time doing it.”
As soon as they saw its engaging mechanics, Adventura Gaming was immediately captivated by its potential, and moved decisively to license and refine the game. Anthony and Booth said they’ve “loved the idea of Penn & Teller going all the way back to their three-card game shenanigans in Run DMC’s Tricky music video. So of course, we knew right away they were the only ones we wanted to partner with.”
Drawing in an audience with internationally recognized celebrity magicians Penn & Teller, and its original patented gameplay, Penn & Teller Casino Monte allows players to place a bet on ‘Penn,’ ‘&’ or ‘Teller’ and the higher the card, the better the chances to win.
Latest News
Plaza Hotel & Casino hosting Nike Pickleball Camp, March 14-16
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Offering 13 rooftop pickleball courts, the most of any Las Vegas resort, the Plaza Hotel & Casino in downtown Las Vegas will host a three-day Nike Pickleball Camp led by nationally-ranked professional pickleball player Rick Witsken, Friday, March 14 through Sunday, March 16, from 1 to 4 p.m. each day.
Open to players 18 years or older and at any skill level (beginner, intermediate, or advanced), the weekend camp gives participants the option to attend one, two, or three days of pickleball lessons and play that are designed to address specific needs, increase knowledge of the game, and help improve play in a fun and friendly environment.
The Nike Pickleball Camp will be led by Rick Witsken, a top ranked senior pro and co-founder of the National Pickleball League (NPL). Previously world-ranked on the Association of Tennis Professionals (ATP) in both singles and doubles play and currently ranked #1 on the Association of Pickleball Players (APP) Senior Pro Men’s standings, Witsken has won more than 100 senior and open pro medals and has served as director of over 50 camps. He currently hosts the “RipSken Pickleball” podcast and posts instructional videos online via the Midwest Pickleball club. He also founded the first public scholastic middle school pickleball team at Zionsville Middle School in Whitestown, Indiana.
The first day of the camp will focus on short and soft game skills, like dinks and drops. The second day highlights aggressive game skills, including drives, serves, returns, speed ups. The final day will culminate with strategy and positioning lessons.
All camp participants will receive a Nike Pickleball Camp t-shirt and prizes with their registration. They must bring their own pickleball paddle, athletic shoes, and water bottle. Upon arrival, all participants are evaluated by camp staff so that their personal instructional needs can be addressed throughout the weekend. Participants are grouped by ability first then by age per the camp director’s discretion, and adjustments are made as needed during camp.
Compliance Updates
MGCB Issues Cease-and-Desist Order to BetNow
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The Michigan Gaming Control Board (MGCB) has issued a cease-and-desist order to BetNow.eu Sportsbook, Casino, and Racebook (BetNow), an offshore online casino operating illegally within the state. The site offers a range of casino games, including slots, poker, and live dealer options such as blackjack, roulette, and craps, as well as betting services for sports events and horse races.
“This unlicensed operator not only violates Michigan law, but also exposes consumers to significant risks. Our job is to protect Michigan residents by ensuring that all online gambling is conducted legally and responsibly,” MGCB Executive Director Henry Williams said.
BetNow offers numerous payment options for player deposits, including Visa, Mastercard, American Express, Zelle, Apple Pay, Google Pay, PayPal, Bitcoin, Ethereum, Litecoin, Tether, Bitcoin Cash, CashMG, and bank transfers. However, players must wager their entire initial deposit before becoming eligible to withdraw any winnings.
The MGCB’s investigation found that BetNow is in violation of several key state laws, including:
• Lawful Internet Gaming Act: Only licensed operators are permitted to offer internet gaming. Only Michigan-licensed casinos and federally authorized tribal casinos can apply for a gaming license under state law.
• Michigan Gaming Control and Revenue Act: Operating an unlicensed gambling business is a felony in Michigan, carrying penalties of up to 10 years in prison, a fine of up to $100,000, or both.
• Michigan Penal Code: Gambling, which involves payment based on the outcome of an uncertain event, is prohibited under state law. Accepting money with the understanding it will be paid based on a game of chance is illegal.
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