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THE UNIT AND XCLSV ANNOUNCE NORTH AMERICAN STRATEGIC PARTNERSHIP

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THE UNIT AND XCLSV ANNOUNCE NORTH AMERICAN STRATEGIC PARTNERSHIP

 

Software development innovator The Unit partners with New York-based firm to enhance their respective offerings in the iGaming space

The Unit, the leader in nearshore product development and marketing services for sports betting and iGaming, has announced a strategic partnership with New York.-based XCLSV.

The two agencies will collaborate on a number of services including PPC, SEO, social media, influencer marketing and website development. Partnering with XCLSV, who have hubs on the east and west coast of the United States, will allow The Unit to continue its growth in the North American market.

The Unit has already established its reputation for providing measurable results and scalable growth in North American markets, via collaborations with operators including NorthStar Gaming and BetRegal. The partnership with XCLSV has been forged after the two agencies collaborated on a highly successful project for U.S. affiliate brand ParlayMax.

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“The Unit has consistently exceeded expectations with our integrated approach to iGaming marketing, so we are delighted to strengthen our service offering in tandem with XCLSV, who share our vision and dedication to elevating our clients to new heights of success,” said Mark O’Hare, Head of Business Development & Account Management at The Unit.

“XCLSV’s track record of success in North America speaks for itself, so we’re excited to see the synergy we’ll create as we work together and expand our presence in the territory.”

XCLSV has helped a wide variety of leading iGaming and sports betting brands optimise their respective growth plans in the thriving U.S. market. They specialise in creating and executing highly efficient and cost-effective user acquisition strategies, via a robust full-service offering that includes influencer strategy, campaign execution and in-person activations.

“The Unit is an ideal partner in our mission to help our clients identify the values and experiences that make their brands relevant, unique and valuable to customers,” said Zaire WIlliams, Founder at XCLSV.

“Not only do their highly experienced team already have a foothold in the burgeoning North American market, but their expertise in SEO, PPC and social media management perfectly complements and bolsters our offering.”

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With offices in Ireland, Ukraine and Moldova, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and igaming sector in recent years.

Furthermore, The Unit’s industry-leading marketing team were recently recognised with nominations for best Marketing & Services provider at the SBC Awards in New York and the EGR B2B Awards in London.

As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.

Interviews

Propping up the prediction game for sports betting

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Propping up the prediction game for sports betting

 

GameplAI is harnessing the gains in automation seen in other tech sectors and bringing them to the sports betting industry, with more accurate pricing and automation which reduces the manual overhead of risk-management for trading teams. Its growing group of partners are benefiting from a series of never-before-seen, player-focused markets that engage fans both pre-game and in-play.

Gaming Americas caught up with their Co-Founder, Graham Savage, the man at the helm of a company on the road to becoming the premium supplier of automated and quantitative-driven sports solutions for the sector.

 

After GameplAI’s defining Q1 raise earlier this year, how have you been deploying the funds?

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There are two core priorities for the deployment of our capital. The first is the expansion of our team. We have already doubled the size of the team since January and we are still looking to hire additional technology and sports-modelling expertise. The second strand is a focus on licensing. Given the global footprint of our expanding customer base, we are actively pursuing licences in multiple U.S. states in addition to emerging LatAm regions such as Peru and Argentina.

 

What does adding Marco Blume as an investor do for the company?

Marco provides fantastic insight and context in terms of what is most important to operators when assessing third-party products. Under his tenure, Pinnacle became a global leader in terms of sports product and pricing and this is the equivalent position that we are keen to assume within the suppliers’ sphere.

 

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How do you see the supply market changing in the year ahead?

We see a strong emphasis being placed by operators on both in-play and props products. We feel this will be a dual responsibility to solve, with the onus being on companies like ourselves to create innovative products bolstered by compelling and accurate pricing, whilst our B2C partners will prioritise delivering intuitive and engaging front end UI to further embellish the product experience.

 

How were the Euros/Copa America for you and your recent operator deals?

We used both tournaments as a test bed. Betano, the premium online sports betting and gaming brand, launched a segment of the football player props product that we have developed in conjunction with Opta data. These markets proved to be hugely popular and we will roll out our extensive football props solution with Betano over the coming weeks.

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In parallel, we launched a proof of concept of our football narrator product with a leading UK operator, which generates contextual markets in-play, relative to the most recent game state. These markets were really well-received by UK-based customers and we will look to broaden the scope of that collaboration, now that the domestic season has resumed.

 

What are the opportunities for GameplAI right now in the medium to long-term?

We have been very fortunate with the stature of partners with whom we are working. Their respective product and trading teams have been a fantastic support and resource for us – and working with people of that calibre will only serve to further enhance the quality of our product offering.

Broadening our international footprint is also hugely exciting and by the end of year we will be live with market-leading partners across three separate continents, which represents incredible progress in 12 months. We are hugely enthused at the prospects ahead and firmly believe GameplAI will be at the forefront of driving new product innovation in sports in 2025 and beyond.

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Canada

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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Hard Rock International and NY Mets Owner Steve Cohen Officially Unveil Renderings of Metropolitan Park

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New renderings of Metropolitan Park, the partnership between Steve Cohen and Hard Rock International, give New Yorkers a look of what turning empty parking lots into 25 acres of new public park will actually feel like. The $8 billion privately funded project is now moving forward with ULURP (Uniform Land Use Review Procedure) New York City’s process for public approval of the development. The design and the layout were informed over three years of community engagement by Cohen and his partners with local residents, small businesses, Mets fans, and Queens community leaders to transform the area.

Metropolitan Park is a once in a life-time opportunity to transform the 50 acres of asphalt around Citi Field into an economic engine that will create 23,000 competitive-paying union jobs. This reimagined space will bring together neighbors, fans, and visitors to enjoy 25 acres of new public park space, improved public transportation and climate infrastructure, live music, a Queens Food Hall and a Hard Rock Hotel and Casino with bars, restaurants and a sportsbook.

“We are very proud to present New Yorkers with the visualization of what’s possible for a world-class city and its surrounding neighborhoods. We’d like to thank our partners for working with us to create something truly transformative. We take great pride and the utmost care in bringing forth something that will create much needed jobs and memories that will live on for generations to come,” said Jim Allen, Chairman of Hard Rock International.

“It’s time the world’s greatest city got the sports and entertainment park it deserves. When I bought this team, fans and the community kept saying we needed to do better. Metropolitan Park delivers on the promise of a shared space that people will not only want to come to and enjoy, but can be truly proud of,” said New York Mets owner Steve Cohen.

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