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Relax Gaming deepens US footprint via Pennsylvania launch with BetMGM

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Relax Gaming deepens US footprint via Pennsylvania launch with BetMGM

 

Relax Gaming, the iGaming aggregator and supplier of unique content, has its US-facing brand, RLX Gaming set to go live in Pennsylvania with BetMGM, a leading sports betting and iGaming operator, marking entry to a second state together with the operator partner.

This announcement follows receipt of the company’s interim authorisation by the Pennsylvania Gambling Commission Board (PGCB) last month, allowing RLX Gaming to operate within the State, as they continue pursuing their journey in North America.

Effective immediately, this significant milestone will see RLX Gaming go live with its array of curated content in the new market, furthering its strategic US expansion roadmap following a successful launch in New Jersey in December 2023.

Pennsylvania is a key online casino market in the US and RLX Gaming’s debut in the state is enhanced by partnerships with several leading operators, adding to the power of the company’s RLX Gaming’s comprehensive content suite.

Martin Stålros, CEO at Relax Gaming and therefore RLX Gaming, said: “We’re extremely excited to continue our US ambitions with the go live in Pennsylvania. We have had a very encouraging start in New Jersey together with BetMGM and we’re delighted that our games resonate so well in the market. Launching in a new state allows us to continue our upward trajectory and progress further in the US market in 2024.”

Alexia Smilovic Ronde, Chief Regulatory Officer at RLX Gaming, added: “We are very happy to take the next step in RLX Gaming’s expansion which is growing at pace. Pennsylvania is a key stage in our journey to growing our footprint in the North American regulated market.

“The interim authorisation process with PGCB was completed in the space of a few months and is a testimony to our capacity in securing fast time to market in a complex environment and we are delighted that we are now ready to go live within the state.”

Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM, said: “As the first operator to bring Relax Gaming/RLX Gaming to the States, we are excited to continue to expand to new markets. Titles like The Great Pigsby and Epic Joker are popular and now they will be available to more players on BetMGM casino sites in Pennsylvania.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

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Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Push Gaming makes landmark US debut in Michigan with BetMGM

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Push Gaming makes landmark US debut in Michigan with BetMGM

 

B2B gaming supplier Push Gaming has officially entered the United States, launching its highly anticipated content in Michigan through a landmark exclusive collaboration with leading operator BetMGM.

The milestone debut marks a significant step in Push Gaming’s global growth strategy, bringing its distinctive, player-first approach to one of North America’s most dynamic iGaming jurisdictions.

BetMGM players in Michigan can soon enjoy a selection of launch titles from Push Gaming, including the highly anticipated Big Bamboo and the action-packed 10 Flaming Bisons. The latter made a strong debut in December 2024 and quickly became a fan favourite across the network.

Additionally, Push Gaming will launch a number of exclusive titles for BetMGM, incorporating MGM Resorts International’s IP, such as MGM Grand Gamble, MGM Emerald Nights and Bellagio Diamonds, alongside Push Gaming’s portfolio of popular titles, ensuring a steady stream of fresh, localised content.

The market entry signals the beginning of Push Gaming’s US journey, with its content exclusively available on BetMGM, uniting two forward-thinking brands that share a deep focus on entertainment, innovation and long-term player engagement.

Widely recognised as a key driver of US iGaming growth, Michigan recorded over $218.5 million in gross internet gaming revenue in March 2025, according to the Michigan Gaming Control Board (MGCB).  With strong smartphone adoption, a loyal player base, and a commitment to innovation, the state provides the ideal launchpad for Push Gaming’s long-term ambitions in the country.

The addition of Push Gaming’s proven and popular titles will strengthen an already flourishing market and offer players fresh and compelling gaming experiences.

Push Gaming’s launch in Michigan directly builds on the successful collaboration established with BetMGM in Ontario. Working as a precursor, it demonstrates the robust nature of the relationship across North American markets.

Andy Bentley, COO at Push Gaming, said: “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”

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“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.

“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. The major brand is continually evolving its commitment to providing resources that help customers play responsibly, including GameSense, an industry-leading programme developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools, which provide customers with an entertaining and safe digital experience.

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Hyperscale Data Subsidiary Bitnile.com Accepts Nile Coin in its Social Casino

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Hyperscale Data Subsidiary Bitnile.com Accepts Nile Coin in its Social Casino

 

Hyperscale Data Inc. announced that its subsidiary Bitnile.com Inc. is now accepting the Nile Coin (NILE) as a form of payment for a package (the Nile Package) of Bitnile.com’s virtual in-game currency, Nile tokens (the Tokens). Bitnile.com officially launched the Nile Coin on the Solana Blockchain on May 3, 2025.

The Tokens are used to enter a wide range of casino-style social games on Bitnile.com, including slots, poker, and blackjack. The Tokens cannot be redeemed for cash or prizes. In addition to the Tokens, purchases of the Nile Package receive Nile sweeps coins (the Coins). The Coins, which cannot be purchased, give the holder sweepstakes entries, the winners of which can receive prizes or cryptocurrency (in the form of currency used to purchase the Nile Package that gifted the Coins).

Joe Spaziano, Chief Executive Officer of Bitnile.com, said: “Nile Coin brings real utility to our gaming ecosystem, and we are excited to accept it on the Bitnile.com platform. We are confident that this will expand the opportunities for users to utilize the Nile Coin and to enjoy the product offerings within the Bitnile.com platform. The acceptance of the Nile Coin along with other recently announced cryptocurrency is a major step forward in the development of the Bitnile.com platform.”

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North Carolina Education Lottery Partners with Cineplex Digital Media

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North Carolina Education Lottery Partners with Cineplex Digital Media

 

Cineplex Digital Media (CDM), a division of Cineplex, announced it has signed a ten-year agreement with the North Carolina Education Lottery to provide a digital signage network solution at retailers across North Carolina.

Following a comprehensive process, CDM was chosen given its unique strategic and ecosystem-based approach to digital signage solutions, extensive retail experience and ability to provide industry leading design, content strategy, and data expertise. CDM’s solution includes digital menu boards inside more than 1500 select lottery retail partner locations and claim centers across North Carolina, with an opportunity to expand locations throughout its long-term partnership.

With flexible marketing and messaging options, this new program will enhance the player experience and the North Carolina Education Lottery’s commitment to supporting retail partner success. CDM’s unique approach and end-to-end solution will ensure the lottery can tailor messages to playing audiences while measuring and optimizing its impact and return for education in North Carolina.

“We constantly look for innovative ways to connect with our players. The agreement with Cineplex Digital Media provides us with a digital platform to reach that audience with messaging tailored specifically to them. That is a major investment in our retail partners that should help us raise more money for the good cause we serve,” said Terri Rose, Chief Brand Officer, North Carolina Education Lottery.

“We are honoured to be chosen as the North Carolina Education Lottery’s exclusive digital signage partner and look forward to working with them to provide solutions to support its education fundraising and elevate player experience. With our experience in the lottery market and our strategic partnership network, we are excited to work together to deploy a specialized and data optimized retail digital solution to keep retailer and player experience top-of-mind,” said Fab Stanghieri, Executive Vice President and Managing Director, CDM.

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