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1/ST CONTENT renews exclusive long-term Breeders’ Cup global distribution deal

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1/ST CONTENT, the leading provider of premium content for North American horse racing, has reached exclusive new deal terms for its ongoing three-year contract option with Breeders’ Cup Limited, strengthening both parties’ progressive partnership around content rights, data, fixed-odds, and signals for the ultimate festival of global Thoroughbred racing.

This milestone agreement encompasses worldwide broadcast and video-streaming distribution relating to fixed-odds wagering on the Breeders’ Cup World Championships for 1/ST CONTENT’s array of international sportsbook partners outside of North America.

The forthcoming edition of the Breeders’ Cup World Championships, consisting of 14 Championship races worth $33 million in purses and awards, will be staged later this year (November 1-2) at beautiful Del Mar Thoroughbred Club in Southern California, providing a flagship finale to the flat and dirt racing calendar, including the season-defining $7 million Longines Breeders’ Cup Classic (G1).

These championship contests combine to bolster 1/ST CONTENT’s market-leading position for distribution, mapping over 80% of all North American racing and opening the door to many of the world’s most prestigious races – from the Triple Crown to the Pegasus World Cup (G1) at Gulfstream Park on January 25 and the inaugural California Crown (G1) at Santa Anita on September 28, now a natural stepping stone to the Breeders’ Cup itself.

Once again, all races will be available for broadcast via 1/ST CONTENT’s partner at Sky Sports Racing in the UK and Ireland, as well as across a host of other international media partners’ digital channels. This timetable of engaging United States action, whose chronology naturally complements international racing coverage across varied time zones from Europe to Australia, provides 1/ST CONTENT’s global partners with another high-quality source of fast-settling betting content at both primetime and off-peak viewing slots.

The Breeders’ Cup World Championships will feature best-in-class safety, integrity and equine welfare protocols implemented in collaboration with the Horseracing Integrity and Safety Authority (HISA), its Horse Racing Integrity & Welfare Unit (HIWU) and the California Horse Racing Board (CHRB). Further, through its ground-breaking alliance with Total Performance Data (TPD) – the definitive source of live GPS-tracking data for racing – 1/ST CONTENT is also deepening in-play fan engagement at Del Mar this year, delivering in-running betting for all races.

“The Breeders’ Cup is happy to renew and grow our close collaboration with 1/ST CONTENT in order to widen the reach of our global championship event,” said Justin McDonald, Executive Vice President and Chief Marketing Officer for Breeders’ Cup Limited.

“As a result, sports fans and bettors around the world can look forward to more in-depth coverage of the Breeders’ Cup World Championships from the most revered racetracks in the United States over the coming years, including the next two renewals at Del Mar. We look forward to seeing our elite portfolio of races showcased to more and more fans across both mature and emerging markets.”

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “It’s an honour to continue working in stride with the Breeders’ Cup team and some of our nation’s finest racetracks to promote a world-class festival that continues to operate at the zenith of its powers for prize funds and international participation. And our growing global audience of fixed-odds bettors outside of the States bear fitting tribute to that fact.

“Our continued commitment is to support the Breeders’ Cup’s efforts to deliver its horse racing content and wagering to a worldwide stage. We know our natural synergies will reliably benefit horse racing’s consumer economy, both at home and abroad. And speaking more broadly, this deal represents another significant step in ensuring that North American racing’s stakeholders secure their warranted status as the primary beneficiaries of revenues generated through international wagering.”

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PrizePicks Teams Up with San Francisco Giants as Official DFS Partner

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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park.

“We are thrilled to team up with a legendary organization like the San Francisco Giants. PrizePicks is committed to bringing unique experiences to our players around the country and is excited to strengthen our connection with baseball fans in San Francisco and across the United States,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.

When Giants pitchers combine for 12 strikeouts in a home game, fans can participate in a text-to-enter promotion with the chance to win a $12,000 free PrizePicks lineup and tickets to a future Giants game at Oracle Park.

“The Giants are always looking for innovative ways to enhance the fan experience. Partnering with PrizePicks provides our fans with new ways to engage with us and deepen their connection to both the Giants and baseball,” said Jason Pearl, Chief Revenue Officer at the San Francisco Giants.

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Station Casinos to Launch its First STN Sportsbook at Treasure Island Las Vegas on the Strip

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Station Casinos, the leader in Nevada’s retail sportsbooks and mobile sports betting, has announced a new partnership with Treasure Island Las Vegas Hotel & Casino and will launch a brand-new STN Sportsbook inside the resort at The Golden Circle — the company’s first full-scale sportsbook on the famed Las Vegas Strip. Following final approval of Nevada Gaming Commission hearing, the new book will open April 29.

As part of this breakthrough partnership, Station Casinos brings its STN Sportsbook location to the Golden Circle. The 3089-square-foot book features 74 high-definition screens throughout the space, ranging from 55” to 85” displays, plus video walls providing immersive viewing of every sporting event. Sports enthusiasts will also enjoy a new eight-kiosk layout, convenient mobile sign-up stations for STN Sports accounts, and TI’s always- free parking.

“We couldn’t be more excited to embark on this historic partnership with Station Casinos. This collaboration underscores our commitment to providing exceptional hospitality and entertainment, now integrated with Station Casinos’ innovative approach to sports betting. The STN Sportsbook at Treasure Island will offer an unparalleled betting experience with cutting-edge technology and deluxe amenities, and we can’t wait to introduce it to our guests,” said Najam Khan, Executive Vice President and General Manager of Treasure Island.

This premium sportsbook experience will be seamlessly integrated with Treasure Island’s Golden Circle – a unique sportsbook in Las Vegas situated within a bar and restaurant that features an authentic sports museum. This distinctive atmosphere allows guests to enjoy premium food and beverage offerings as they become immersed in captivating sports memorabilia all while watching live sporting events.

“We are thrilled to be launching our first full-scale sportsbook operation on the Las Vegas Strip, and we are so grateful to the Nevada Gaming Control Board and Commission for granting this approval. Through this partnership with Treasure Island, we will be able to bring the energy, innovation, and hospitality of STN Sports to the property’s guests, and we are excited for the opportunity to further our commitment in providing the best sports betting experience across Nevada,” said Jason McCormick, Vice President of Race and Sports Operations.

Known for elevating the sports betting experience, the new STN Sportsbook at Treasure Island will bring new offerings to sports bettors on The Strip, including:

Wagering Enhancements – Bettors will enjoy increased betting options, higher betting limits, an expanded prop betting menu, and a comprehensive selection of betting leagues.

Premium Sportsbook Experiences – Special events will be hosted throughout the year, creating exciting opportunities for sports fans to engage with other bettors.

Vegas’ Favorite Sports Contests – The renowned “Last Man Standing” competitions with $300,000 in prize money, featuring contests for Pro Football, Pro College, and March Hoops

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The new STN Sportsbook at Treasure Island will open on April 29, with additional event programming and offerings to be announced.

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NCAA and Genius Sports Expand Partnership Through 2032

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The National Collegiate Athletic Association (NCAA) and Genius Sports Limited have announced a significant extension of their long-term partnership, reinforcing their shared commitment to innovation, transparency, and the integrity of college athletics.

Under the expanded agreement, Genius Sports has been appointed as the exclusive distributor of official NCAA data to licensed sportsbooks for all post-season tournaments, including March Madness, through 2032. This long-term agreement ensures the delivery of fast, accurate, and secure data to the regulated sports betting market.

Through the Authorized Gaming Licensee (AGL) program, sportsbooks will gain exclusive access to official NCAA data feeds alongside NCAA marks and logos. Genius Sports will also collaborate with participating licensees to strengthen integrity protections and promote responsible betting practices, including limiting risky bet types, ensuring compliance and safeguarding student-athletes.

A central component of the partnership is the continued delivery of NCAA LiveStats, the NCAA’s official platform for live game statistics. Already utilized by thousands of NCAA schools and supporting more than 70,000 games annually across major college sports, LiveStats remains the foundational data collection/distribution tool for schools, conferences, and coaches. The NCAA will continue to provide access to this essential platform free of charge to its membership.

Building on these foundations, the partnership introduces GeniusIQ, an advanced AI and machine learning platform designed to elevate the entire college sports experience. From elite-level performance analysis for schools and coaches to interactive, data-rich engagement tools for fans, GeniusIQ delivers powerful, real-time insights that enhance the way college sports are played, analysed, and experienced.

“Since 2018, Genius Sports’ technology has transformed the college sports data ecosystem. This extension is a powerful endorsement of our vision, delivering cutting-edge data solutions to support NCAA schools while connecting our sportsbook partners with the highest quality NCAA official content, alongside our exclusive NFL and Premier League rights. Most importantly, it’s a partnership grounded in innovation, integrity, and a shared commitment to the future of collegiate athletics,” said Mark Locke, CEO of Genius Sports.

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