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Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies

The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients
Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.
Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.
Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:
- Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
- Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
- Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
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Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.
Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:
- A complimentary hotel night upon anniversary (up to $300)*
- $50 Slot Play*
- $100 Caesars dining credit*
- Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*
“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”
“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”
Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.
Welcome Offer
- Platinum Status upgrade*
- 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
- 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*
Annual Bonuses
- 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
- 15,000 Tier Credits with $50,000 annual spend*
The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.
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WWE® & FANATICS BETTING AND GAMING TO PRODUCE WWE-THEMED ONLINE CASINO GAMES IN U.S.

WWE-Themed Online Casino Games To Be Available in Michigan, New Jersey and Pennsylvania in time for SummerSlam®
WWE, part of TKO Group Holdings, and Fanatics Betting and Gaming, a subsidiary of Fanatics, a global digital sports platform, announced an exclusive multi-year licensing agreement for Fanatics Betting and Gaming to produce and distribute WWE-themed online casino games in the United States.
Under the terms of this agreement, Fanatics Betting and Gaming will have a license to produce WWE-themed online casino games exclusively for Fanatics Casino, which is available on iOS, Android and web in Michigan, New Jersey, Pennsylvania and West Virginia. The officially licensed WWE online casino games will launch at the end of July in time for SummerSlam, which takes place across two nights on Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “This is a natural extension of the WWE-Fanatics partnership which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”
Fanatics Game Studios has produced several of the most popular games on Fanatics Casino and will produce the WWE-themed online casino games in partnership with Boom Entertainment and Games Global™. The WWE-themed online casino games will be available at the end of July and will include:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
In August to celebrate SummerSlam in New Jersey, the WWE-branded takeover of Fanatics Casino will include exclusive sign up offers from Fanatics and the popular Spin to Win* game will get a very special WWE makeover.
Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Fanatics Casino offers a comprehensive and engaging gaming experience with the following features:
- Portfolio of Games: Fanatics Casino has curated a portfolio of games from its in-house development team, as well as the most popular game developers in the world including Light & Wonder, IGT PlayDigital™, Evolution, White Hat Studios, Wazdan and more.
- Unlock the world of FanCash: When you play with Fanatics Casino, players can earn FanCash on every spin, hand or roll – win or lose. Flip your FanCash into Casino Credit, Bonus Bets, exclusive apparel and so much more.**
- Live Dealer Action: Engage with professional dealers in real-time through our live casino feature. Experience the excitement of live blackjack, roulette and baccarat, all from the comfort of your home.
- Responsible Gaming: Fanatics Casino encourages users to play with a plan, using in-app tools like time, deposit and wager limits. Fanatics Casino has also partnered with Birches Health to provide additional support services intended for users with issues managing their play.
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Red Earth Casino Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions

Red Earth Casino has chosen Quick Custom Intelligence’s (QCI) Chatalytics platform to revolutionize its casino operations and elevate guest engagement. This AI-powered suite—which includes Slot Copilot, Player Copilot, the Dashboard, and the Robot Button—leverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor.
Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics, and intelligent task assignment. Player Copilot uses behavioral insights to support personalized guest engagement strategies and optimize rewards. The Dashboard provides an intuitive, real-time view of key operational metrics, while the Robot Button automates routine actions—freeing up staff to focus on high-impact guest interactions.
“At Red Earth Casino, we are committed to the strategic adoption of AI across our operations. Our collaboration with QCI Chatalytics is one example of how we’re embracing advanced AI platforms. By integrating this technology alongside several other AI-driven solutions, we’re building a forward-thinking environment that supports smarter decision-making,” said Larry Resick, Marketing Manager for Red Earth Casino.
“We’re proud to bring Chatalytics to Red Earth Casino. By integrating OpenAI’s advanced models into our platform, we’re empowering casino operators with instant insights, intelligent automation, and unprecedented visibility into floor operations. This partnership marks a new era of AI-driven excellence in gaming,” Andrew Cardno, CTO of QCI, said.
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