Connect with us
Midnight Princess - Power of Love slot game by Play'n GO
Midnight Princess - Power of Love - Slots game by Play'n GO

Gaming

FANDOM EXPLORES THE GROWING IMPORTANCE OF GAMING & SELF-EXPRESSION IN 2024 INSIDE GAMING REPORT

Published

on

Study Provides New Insights Into How Brands Can Authentically Engage With Gamers to Help Them Express Their Best Selves Off-Screen.

KEY FINDINGS

Gaming has exploded over the past decade, becoming one of the most dynamic and expansive industries across the globe. Fandom, the world’s largest fan platform, dives into the heart of the gaming community to uncover the evolving motivations behind why people game in its 4th annual Inside Gaming report. The 2024 Inside Gaming report – a proprietary study coupled with Fandom’s first-party data from its 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – captures a notable shift: gaming is increasingly seen as a means for personal expression, exploring one’s identity and providing empowerment and confidence in one’s real life.

Dominant Gaming Motivations

  • While stress relief remains the top reason people turn to games, a striking 46% of gamers list creation, imagination, and self-expression as their main motivations for gaming, up 10% from last year.

Influence on Gaming Habits

  • People who are gaming for self-expression, creation & imagination are 30% more likely to increase their gaming time, feeling more drawn to the gaming world than ever before.

Games Driving Self-Expression

  • 60% of gamers claim that self-expression through gameplay is more important to them than ever before. Titles like Minecraft, Fortnite, and Roblox lead in enabling personal expression through extensive customization options, open-world exploration, and other game updates

Exploring Gamer Identity

  • The report also highlights a significant gap between players’ in-game identities versus their real-life personas, with 80% of respondents feeling their gaming identity differs from their real-life identity.
  • However, half of respondents claim they’d prefer to be more like their in-game personality IRL and 72% would feel more favorably towards brands that help them achieve this.
  • This is especially true of 18-34 year olds, multicultural (specifically African American & Hispanic) audiences as well as women and non-binary audiences.

OPPORTUNITIES FOR MARKETERS

Emphasize Self-Expression:

  • Self-expression is a key driver for gaming engagement. In fact, 32% of gamers want their physical appearance to be more like their in-game appearance.
  • Brands that align with this motivation can enhance their connection with gamers. For example, this represents an opportunity for fashion & beauty brands to explore dedicated product extensions for gamers looking to explore this self-expression.

Create Brand Safe Spaces:

  • 64% believe that gaming communities are vital safe spaces where they can truly be themselves, presenting opportunities for brands to foster and cater to these communities.

Align with Gamers’ IRL Aspirations

  • Many gamers wish to integrate their gaming and real-life personas. Brands that help facilitate this integration can achieve deeper consumer relationships.
  • The study found that 48% of gamers want their IRL skills to be as strong as their gaming skills, opening up an opportunity for brands to explore how they can create ways to provide gamers with products that enhance IRL skills and provide a sense of accomplishment & achievement they get while playing.

 

“From character customization to cosplay and content creation, video games have empowered gamers to explore, express and enhance their identity – nearly two thirds of gamers claim it’s easier to be themselves with a controller in their hands,” said Stephanie Fried, CMO of Fandom. “With the growing significance of gaming as a means for self-expression and personal evolution, it’s crucial for brands to connect to these motivators to help players bring their gaming personas to life in the real world.”

For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected].

Advertisement
Stake.com

Methodology:

Fandom surveyed 5,000 entertainment and gaming fans globally to understand the ever changing entertainment landscape. The insights from the study were joined with proprietary insights from Fandom’s first-party platform data of over 350MM users, 45MM content pages across 250K wikis.

 

Continue Reading

Gaming

SCCG Management Partners with AmplePool

Published

on

 

SCCG Management, the leading global advisory firm in the gambling industry, announced a groundbreaking partnership with AmplePool, a leading B2B online white-label universal loyalty rewards platform. This collaboration aims to transform loyalty rewards for gaming operators and online betting partners, combining the innovative rewards platform of AmplePool with the extensive industry expertise of SCCG Management to deliver unparalleled benefits to gaming operators worldwide.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to partner with AmplePool to transform loyalty rewards in the gaming and betting industry. Their innovative platform integrates seamlessly with existing systems, boosting user engagement and driving revenue growth.”

AmplePool’s innovative loyalty rewards platform seamlessly integrates into existing apps and websites through easy-to-use APIs, ensuring a quick and hassle-free implementation process with full customization and ongoing support from the AmplePool tech team. By encouraging user actions such as betting, referring friends, watching ads, sharing on social media, and shopping, AmplePool boosts user engagement and fosters customer loyalty. Users get instant rewards that can be spent instantly. Modeled after the success of travel miles and credit card points, AmplePool’s rewards program not only enhances customer loyalty but also significantly increases revenue for its partners.

Users can redeem their accumulated rewards for free shopping and choose from thousands of products, brands, and services within the AmplePoints online marketplace.

Advertisement
Stake.com

This collaboration is set to provide gaming operators with a powerful tool to maximize their revenue streams and enhance user engagement. Gaming partners that integrate AmplePool’s platform will benefit from an increased revenue stream, more user engagement, transparency, a larger customer base, and be part of a broader marketplace.

Tony Singh, CEO of AmplePool, said: “Partnering with SCCG Management is a significant milestone for AmplePool. Their industry expertise perfectly complements our innovative approach to loyalty rewards. Together, we are excited to revolutionize how gaming operators approach customer engagement and revenue growth.”

Continue Reading

Blockchain

Traderland.io Launches a Fusion of Gaming and Investment Training

Published

on

 

Traderland.io, an innovative interactive trading simulator gaming universe, has officially launched. The dynamic trading platform offers users the chance to immerse themselves in a socially-driven game landscape while honing their investment and asset-trading skills. Since its initial release, Traderland.io has rapidly gained popularity, attracting over 15,000 users.

Traderland.io stands out by utilizing real-time market data, allowing users to experience an immersive and realistic trading environment. Players can engage in trading activities that reflect live market conditions, providing a true-to-life simulation that enhances their learning experience.

In the Traderland.io universe, players are represented by customizable animated avatars. These avatars enable users to explore various cities within the platform, each offering unique challenges and opportunities. A significant feature is the ability to invest in virtual real estate across eight distinct regions, each with varying price points.

A core element of the Traderland.io experience is its tutorials, which are grounded in real-life trading scenarios. Users can choose to navigate these lessons with the guidance of a coach who is available to answer questions and provide step-by-step assistance.

Advertisement
Stake.com

Traderland.io offers a broad selection of virtual assets for users to trade, including forex, stocks, cryptocurrencies, and futures. By trading these assets, players can gain practical experience and understand the intricacies of different investment vehicles.

The asset prices within the platform mirror actual market fluctuations, allowing traders to observe the impact of their decisions and adapt their strategies accordingly. Players can monitor their gains and losses through a comprehensive dashboard, providing a snapshot of their portfolio’s performance.

One of the platform’s most exciting features is the opportunity for players to engage in trading battles and tournaments against traders from around the world. These competitions not only elevate the excitement but also offer the chance to win real money, adding a tangible reward to the virtual trading experience.

The investment landscape is expanding rapidly, with the cryptocurrency market alone projected to grow to $13.18 billion by 2031. As more investors enter the market, Traderland.io aims to bridge the knowledge gap by educating users about various assets through an engaging, gamified approach. By participating in real-time trading and completing the tutorials, players can enter the investment space with confidence and competence.

Traderland.io is available exclusively through its website, offering a unique and comprehensive trading simulator that combines education, competition, and community engagement.

Advertisement
Stake.com
Continue Reading

eSports

Midnight Gaming Corporation Enters into Venue Event Booking Services Agreement with Compass Arena

Published

on

 

Midnight Gaming Corporation announced that it has entered into a Venue Event Booking Services Agreement dated May 31st, 2024 with Compass Arena LLC (Compass). The agreement gives Midnight a five year exclusive service period to provide esports and gaming events, conventions, and tournaments to Compass.

Compass is a state of the art multi-purpose venue located just outside of Chicago in the city of Willowbrook, Illinois. The venue contains two full size indoor soccer fields, the Compass Café, Fair Play Sports Bar, The Whiskey Bar and a Premiere Lounge. Compass has held major marquee events including Thunder from Down Under and will be hosting both Jump Van Halen Tribute and Queen Nation concerts in the coming weeks. The venue has a capacity of over 3000 and, with internal Audio Visual, Staging, Lighting and Seating, is truly an optimal venue for esports and gaming events.

“This agreement really allows Midnight to bring our network of gaming communities to Compass. Compass truly is a World class venue and with everything included it truly is a paradise for any gaming, concert, or convention event. Not only are the venue and assets top of the line but with multiple food and beverage options we have a truly unique offering for anyone looking to host events in the Chicago area,” Ken McGraw, CEO of Midnight Gaming, said.

As part of the Agreement, Midnight is able to offer use of the venue at rates never before seen in the esports and gaming industry. This includes a no money up front agreement with a focus on revenue sharing to ensure a win for all involved.

Advertisement
Stake.com

Ken added: “We know how hard it is for event operators to make money with the large up front costs associated with events. By removing this hurdle and risk we not only make Compass more enticing for potential partners but we share in the events success financially giving us more incentive to ensure everything is perfect.”

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2024, HIPTHER. All Rights Reserved.