partnerships

Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Published

4 months ago

May 14, 2024

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

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“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

Canada

888 Renews Partnership with CFL

Published

15 hours ago

September 10, 2024

Niji Narayan

Bettors in Ontario will be able to turn to evoke plc (888) for their sports wagering needs this season. The global betting and gaming company, formerly known as 888 Holdings plc, has re-signed with the Canadian Football League (CFL) as one of its Authorized Gaming Operators, offering fans premiere gaming and betting experiences to further their CFL fandom.

Since 1997, 888 has put fans, gamers, and bettors first through proprietary technology and engaging content across its various Casino, Sports, and Poker products. As part of the partnership, 888 presented Pre-Season Futures on CFL Game Zone in the leadup to the campaign. The fan-favourite free-to-play predictor tested fans’ knowledge of the league and allowed them to forecast how the season will play out.

During the regular season, 888casino will appear on CFL sidelines and broadcasts in contests featuring the three Ontario-based clubs – the Hamilton Tiger-Cats, the Ottawa REDBLACKS, and the Toronto Argonauts. 888casino will also receive prominent promotional placement during any Ontario-based East Division postseason matchups (the Semi-final on November 2 and the Final on November 9) on the road to the Grey Cup.

“888 has opened the doors to new sports wagering and entertainment opportunities for CFL fans, and we’re thrilled for the possibilities ahead as we build upon this partnership and engage more audiences across Ontario,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

“We are thrilled to continue our partnership with the CFL for a second season, placing 888casino at the forefront of this collaboration. The synergy between the CFL’s dynamic brand and 888casino’s innovative online offering provides fans with unparalleled entertainment. We are committed to enhancing the excitement of the game, ensuring that CFL enthusiasts can enjoy high-quality gaming experiences that keep the thrill alive beyond the field,” said Roi Nadler, Head of Canada at evoke.

Latest News

Mohegan Sun Debuts New Podcast: Sportsbook Live from Mohegan Sun

Published

15 hours ago

September 10, 2024

Niji Narayan

Mohegan Sun, in partnership with FanDuel, launched its all-new sports betting podcast, Sportsbook Live from Mohegan Sun. The first episode aired live from Mohegan Sun FanDuel Sportsbook on Thursday, Sept. 5, coinciding with the 2024/2025 pro football season kickoff. Hosted by Mike “Mut” Mutnansky and Eytan Shander, the podcast will air every Thursday at 6:00 p.m. through Nov. 7. Mohegan Sun FanDuel Sportsbook’s General Manager, Brad Bryant, will be featured on the podcast weekly, adding further game analysis, expert picks and general sports talk in addition to detailing special events coming up in the Sportsbook!

Fans who missed the live premiere can catch the episode on all major podcast platforms, including Spotify, Apple and Amazon Music, or watch the live-streamed sessions on YouTube. Each episode will also be available for replay on mohegansun.com/sportsbooklive. Reservations can be made through UrVenue for those interested in experiencing the live recording in person.

The 11,000-square-foot Mohegan Sun FanDuel Sportsbook opened in the winter of 2022 and has always been a hub of sports excitement. Brad Bryant became a regular on Mut Mutnansky’s weekly Boston sports radio show, providing picks, banter and betting advice on the weekend’s biggest games across college and pro football. Reunited with Mut and joined by Philadelphia sports media veteran Eytan Shander, Bryant continues to deliver in-depth analysis and predictions for the weekend’s biggest games across college and pro football.

On the premier episode aired on Thursday evening, the trio of Mutnansky, Shander and Bryant discussed the big games taking place across the football weekend into the Monday night pro-football game.

“It was a thrill to join Mut and Eytan for the premiere of this all-new weekly sports podcast live from Mohegan Sun. Each week, we will continue to deliver real-time analysis, make predictions, and showcase the incredible game-day experience at Mohegan Sun FanDuel Sportsbook. I’m excited to continue bringing fans this exciting content every week,” said Brad Bryant, General Manager of Mohegan Sun FanDuel Sportsbook.

Produced in partnership with OddsShopper, Sportsbook Live from Mohegan Sun will also cover the MLB playoff stretch, the NBA and other major sports. With a 6:00 to 7:00 p.m. live schedule through Nov. 7, the live podcast leads into the big pro football games each Thursday night, viewable on the largest continuous video wall on the East Coast inside the Mohegan Sun FanDuel Sportsbook. The sportsbook also features 225+ seats, a mezzanine level with a private bar, a Race Book, 33 betting kiosks available 24/7, six cashier windows, a winning dining menu and much more.

Latest News

PlayUZU to Launch Facundo Slot ‘Facutron’ in Mexican Market

Published

16 hours ago

September 10, 2024

George Miller

PlayUZU to Launch Facundo Slot ‘Facutron’ in Mexican Market

Leading Spanish-language online casino brand PlayUZU, powered by SkillOnNet, today announced the launch of “Facutron,” a brand-new and exclusive slot based on its Mexican brand ambassador Facundo.

The September 9 release will mark PlayUZU’s first branded slot game with a local celebrity in the Mexican market and highlights the operator’s commitment to delivering a truly localized gaming experience to each of the markets it operates in.

Facundo, aka TV, radio host and influencer Facundo Gómez Bruera, has been a PlayUZU ambassador since 2023. A natural fit with the brand, the “Incógnito” and “Ya párate” star shares PlayUZU’s values of fun, excitement, social responsibility, and flair for doing things differently.

And now, he’s starring in his very own slot, calling the shots as players chase wins of up to 5,000x. Facutron comes packed with surprises, explosive features, and potentially big wins – all built with the Mexican player in mind.

Having become a household name in Spain, PlayUZU has been extending its footprint in Latin America in recent years, expanding into Buenos Aires City and preparing for imminent launches under local licenses in Peru and Brazil.

PlayUZU boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the industry.

Iñaki Paz, PlayUZU Country Manager in Mexico, said: “PlayUZU brand prides itself as the default destination for casual online casino players. Providing a fun, safe and an entertaining place to enjoy the best casino games on offer. This game is the result of PlayUZU´s continued commitment to innovating in the market and Facundo´s openness to strengthening this successful relationship. We’re positive that our new branded celebrity slot will be a big hit with fun seeking casino players and underpin PlayUZU’s position as a leading online casino in Mexico.