partnerships
1X2 Network boosts US roll-out with BetMGM deal
In-demand game developer adds tier-one operator to its growing roster of partners in North America
1X2 Network, the award-winning content provider, continues to take the North American market by storm following a major deal with BetMGM, a leading sports betting and iGaming operator.
The direct integration with BetMGM means the operator’s players now have access to a huge selection of slot and crash titles from across the 1X2 Network game studio portfolio. This includes player favourite titles including Wolf Strike, Eagle Strike and 1 Million Megaways™ BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming.
These slots combine great themes, striking design, booming sound and compelling gameplay that promises to put players on the edge of their seats with each spin.
But that’s just the start. BetMGM players can also strap into the cutting-edge crash game Crashout Maverick. This flagship game from 1X2 Network’s arcade division AD LUNAM, has hit the mark with players around the world, delivering action-packed gameplay, and near instantaneous response times.
The 1X2 portfolio of games is available at BetMGM in Michigan initially, following closely by Ontario, with further markets available across North America (pending regulatory approval) in the coming year.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM.
“Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market.
“This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”
Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick”.
The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.
“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Alberta’s only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limited’s regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactive’s games will provide a familiarity for players, as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
“Adding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination ” Steve Lautischer, Executive Vice President, Business Development.
“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,” Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Alberta’s only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLC’s GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
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