Latest News
Scientific Games and New York Lottery Continue Nearly 50-Year Primary Scratch-Off Game Partnership

More High-performance Scratch-off Entertainment from Company Coming to New York Player.
Scientific Games and the New York Lottery will continue their nearly 50-year partnership to bring world-leading instant scratch-off games to players in the state with a new primary provider contract. The partnership, which began in 1976, powered the New York Lottery’s Scratch-Off games to a $4.4 billion product by fiscal year 2022-2023 and helped contribute billions in funding for education in the state.
The New York Lottery boasts one of the highest total lottery profits in North America and is ranked No. 8 worldwide for instant scratch game sales (La Fleur’s 2024 World Almanac). The collaborative, primary provider partnership with Scientific Games has resulted in a well-balanced scratch-off portfolio, with three price points ranked in the top five in the U.S. for weekly per capita sales (MAP 52-week average per capita). Focus on $30 scratch-offs with innovative designs and strategic prize structures that appeal to a broad player base has delivered consistent top performers.
“The New York Lottery is proud to continue its partnership with Scientific Games,” said Gweneth Dean, Director of the New York Lottery. “For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”
As part of the new contract, Scientific Games will continue to provide the New York Lottery with consumer and product research and data analytics, game development and portfolio planning to help ensure the success of the Lottery’s scratch-off games.
“We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”
U.S.-based Scientific Games created and produced the New York Lottery’s very first scratch-off game and has worked side-by-side with the Lottery to provide products across the state’s network of approximately 14,000 lottery retailers.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest lottery games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world.
Latest News
Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
Latest News
Aviatrix launches with Rei do Pitaco in Brazil

Aviatrix, the award-winning crash game, has gone live with leading brand Rei do Pitaco in Brazil.
The partnership significantly expands Aviatrix’s reach in one of the world’s most exciting new regulated markets.
Rei do Pitaco is known for its loyal audiences and innovative approach, making it an ideal match for Aviatrix’s unique gameplay.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We are absolutely delighted to see Rei do Pitaco players in Brazil enjoying Aviatrix. This is a world-class brand with a huge following. A special mention to our dedicated LatAm team, which is on-the-ground ensuring integrations with the best operators across the region.”
João Cordani, Head of Product at Rei do Pitaco, said: “Aviatrix is a game that has a unique style and energy that really stands out, and we’re confident it will quickly become a hit with our players. We’ll be working closely with their team going forward.”
In April, Aviatrix announced it had received full Federal Certification to offer its games to licensed operators in Brazil, as well as acquiring a dedicated certification for the state of Paraná.
Compliance Updates
Representatives from AGRESE and LOTESE Visits Lottopar

On July 3rd and 4th, the Paraná State Lottery (Lottopar) received at its headquarters representatives from the Sergipe State Public Services Regulatory Agency (AGRESE) and the Sergipe State Lottery (LOTESE), on an institutional visit aimed at exchanging experiences and technical in-depth study on the regulation, operation and control model of state lottery activity.
During the two-day event, visitors learned in detail about the regulatory framework built by Lottopar, the systems adopted to ensure the traceability and security of operations, the criteria for accrediting operators and laboratories, and the responsible gaming and anti-money laundering policies implemented since the organization’s founding.
“We are delighted to welcome AGRESE and LOTESE. We believe that the development of state lotteries necessarily involves this type of technical cooperation, where successful experiences can be shared and adapted to the needs of each federative entity. The Lottopar model is constantly evolving, and it is a pleasure to be able to contribute to other states that, like Sergipe, demonstrate a commitment to serious, safe, and responsible regulation,” Lottopar CEO Daniel Romanowski said.
The exchange of information between states is essential for consolidating a safer, more efficient national lottery environment aligned with international best practices. The visit also reinforces the importance of joint action between regulatory agencies and state lotteries in formulating effective public policies.
AGRESE CEO Mr. Luiz Hamilton Santana de Oliveira said: “The institution is very honored and pleased to have hosted this technical visit, as it was a very productive two days, where we were able to further enhance our knowledge. We will implement what we learned and saw here into our regulations back in Sergipe.”
Adriana França Coserva Hide, CEO of LOTESE, said: “On behalf of Loterias de Sergipe, I would like to express our deep gratitude to the Lottopar team for the warm welcome and, most importantly, congratulate them on the exemplary work they have been doing. We were impressed by the level of excellence, professionalism, and commitment to social well-being that permeates Lottopar’s entire structure and operations. This exchange of experiences was extremely enriching and reinforces our conviction that cooperation between state public lotteries is a fundamental path to strengthening the sector in Brazil. We leave here inspired and even more committed to the mission that unites us.”
The agenda concluded with technical visits to Lottopar’s strategic departments and the headquarters of accredited partners, focusing on practical observation of operations. New joint initiatives are expected to be established soon, solidifying a virtuous cycle of cooperation between Brazilian public lotteries.
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